Shane Gibson's Podcast – Social Selling – B2B Sales and Influence

Today’s podcast is about “The Right Brained Sales Revolution.” In an era of increased automation and advancements in AI (Artificial Intelligence)/Machine learning, sales as a career is rapidly changing. I believe that most sales jobs today will be completely automated or at least partially automated and assisted by AI within the next 36-48 months. In […] The post Sales Podcast – The Ri...

The Art of Asking Questions that Close Sales Today’s podcast is about how to use questions to close the deal. It’s not about gimmicky questions or easy closing techniques, it’s actually about using needs analysis selling to build rapport, deepen understanding from both parties and establishing genuine trust. While many “disruptive” sales techniques today want […] The post Sales Podcast &#821...

I had the opportunity to interview Anthony Iannarino on his new book “The Only Sales Guide You Will Ever Need,” we can even cover how he went from Metal Band rock band artist so top producing sales leader and author. Anthony is also the founder of “The Sales Blog,” one of the world’s top ranked […] The post Sales Podcast Interview: Anthony Iannarino on “The Only Sales Guide You Will Ever Nee...

Today’s podcast guest is Debra Jason author of Millionaire Marketing on a Shoestring Budget. I met Debra at the Guerrilla Marketing Global Summit last year and have been following her updates and insights ever since. In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Some of […] The post Podcast Interview: Millionaire Marketing on a...

Today’s podcast is an interview with Sanjay Mehta, Joint CEO of Mirum India. The digital space in India represents over 300 million connected citizens and 100 million active social media accounts. In 2012 when I was in India speaking at the World Brand Congress I met Sanjay Mehta who at the time was CEO and […] The post Podcast Interview with Sanjay Mehta, Joint CEO of Mirum India – Social M...

Do you ever wonder if you’re missing some of the insights around success in today’s very digital and social business climate? This week’s guest Jim Keenan claims if you’re over 30 there are many things you have likely not been taught about the new rules of success and prosperity. Jim is one of my favourite […] The post Podcast Interview with Jim Keenan Author of “Not Taught” appeared first o...

Sales Podcast: The 9 C’s of Social Sales Success. There are many attributes, attitudes and strategies required to effectively harness the power of online social networks for sales and relationship building. I have taken them and broken them down under 9 core areas that start with the letter C. The post Sales Podcast: The 9 C’s of Social Sales Success appeared first on Shane Gibson's Podcast –...

Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Following is  brief abridged version of what I cover in the podcast: In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that […] The post How to Run Profitable B2B Influencer Engagement Programs #...

Today’s social selling podcast is focused on the new sales funnel. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to […] The post Social Selling Podcast: Using Thought Leadership to Fill Your Social...

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in […] The post Why Sales People Need to Stop Googling and Start Nimbling appeared first...

Edgy Conversations – How Ordinary People Can Achieve Outrageous Success is an awesome book that once I picked up I pretty well read the whole thing. I asked Dan Waldschmidt, author of the book to do a podcast interview. In this podcast we really got to dig onto his methodologies and principles of creating a […] The post An Edgy Conversation with Dan Waldschmidt on Success appeared first on S...

Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of […] The post Social Media Podcast: This is Your Permission to Share and Create...

Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions  Paul Ekman, Ph. D has proven that whether we realize it our not we […] The post How Intent and Focus Drive our Succes...

Digital fatigue and social media addiction are on the rise Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life. How do you know if […] The post How to Not Lose Yourself or Humanity with Social Media? appeared first on Shane Gibson&#0...

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema and […] The post Why Companies Fail at Generating Social Media ROI appeared...

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire […] The post Marketing Events Using Soci...

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing. The book launched yesterday globally and you can get […] The post Influence Marketing Book Interview with Danny Brown appear...

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets: Social Media Tip: social media scales through community, community grows by relationship building. Focus on people. I then realized that I needed to expand […] The post Why Community is Still Number One in Social Media Marketing...

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around. The 6 Reasons You’re Silently Failing in Social Media: […] The post 6 Reasons You’re Silently Failing in Social Media a...

At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare […] The post 5 Social Med...

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social […] The post Ford Dealer Social Media Success Story – Leban...

Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me […] The post 10 Corporate Social Media Myths Dispelled appea...

Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:  Key trends How not if TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe) Location based […] The post 11 Social Media Trends for 2012 appeared first on Shan...

Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents […] The post How to Hire the Right Social Media Manager the First Time ap...

Today’s podcast and blog post are a result of some great dialogue, ideas and amazing research findings that were unearthed at yesterday’s panel at the ERDI conference here in Calgary, Alberta. The panel I sat on was on “Technology Implementation over the last 20 years in our schools. The panelists were: Michael Goldberg, Economist, Marty […] The post ERDI Fall Conference: Social Media in Sch...