Caitlin Clark | Shadow Alchemy Coaching Academy

Shadow Work, WTF?

Forget the love-and-light BS. Shadow Work, WTF? dives into the shadows we’d rather hide — shame, fear, boundaries, people-pleasing, and imposter syndrome — and shows you how to actually work with them in your life and with your clients. Through raw, messy, unfiltered conversations, we make shadow work human, practical, and sometimes laugh-out-loud messy.

Author

Caitlin Clark | Shadow Alchemy Coaching Academy

Category

Education

Podcast website

shadowalchemycoaching.com

Latest episode

Feb 22, 2026

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Episodes

Ep. 94 Why Authenticity Beats Perfection 06.09.2024

In this episode of Shadow Work, WTF? , I’m dropping the filters and getting brutally honest about the realities of running a business when things are far from perfect. If you’ve ever felt the pressure to maintain a flawless facade while silently struggling, this episode is your permission slip to let it all hang out. I share my rollercoaster journey of big wins, like selling out my retreat, alongs...

Ep. 93 How to deal with criticism and negative feedback in biz: A personal story 20.08.2024

In this episode of Shadow Work: What the F***, I take you on a raw, unfiltered journey through a recent experience in my business that hit hard.  I'm sharing the nitty-gritty details of a triggering anonymous message and how it brought up deep-seated fears about my business's authenticity. I reveal how I processed and responded to the criticism, turning a potentially derailing moment into...

Ep. 92 How trauma is secretly screwing with your business 13.08.2024

In this episode of Shadow Work, WTF ?, I'm diving deep into a critical topic: how trauma impacts your business.  Whether you're an overachiever or someone struggling to get your business off the ground, your past experiences might be subtly or blatantly influencing your current reality and business outcomes. I share my own journey with trauma and how it has shaped my business decisions, le...

Ep. 91 Navigating Motherhood, Business & ADHD with Lurinda 06.08.2024

In this episode of Shadow Work, WTF?, I'm thrilled to have one of my incredible clients, Lurinda, join me in person!  We've been working together for over a year, and today we're diving deep into her incredible journey as a shadow work coach, mother, and business owner. Lurinda has faced numerous challenges head-on and has come out stronger, with an open heart and a thriving business....

Ep. 90 Understanding WTF the ‘Receiving Capacity’ so you can make more money 30.07.2024

In this episode of Shadow Work, WTF? I'm breaking down the concept of understanding your ‘receiving capacity’ and uncovering how it impacts your relationship with money and your nervous system.  I’ll be diving deep into my own journey with this idea, spilling all the juicy details, and giving you the actionable insights you need to expand your capacity for wealth and abundance. I’ll define rec...

Ep. 89 What I’ve learned about business from trying to get pregnant 23.07.2024

In this episode of Shadow Work, WTF?I'm diving into a deeply personal journey that's been unfolding in my life—my (almost) year-long attempt to get pregnant. I'm diving into the emotional journey of trying to get pregnant and how it mirrors the ups and downs of running a business.  From intense tracking and control to surrender and trust, I'll share my personal experiences and the...

Ep. 88 Unlocking Self-Expression: Beyond the Teacher Persona 16.07.2024

In this episode of Shadow Work, WTF?, I'm taking you on a wild ride through my journey of stepping out of my comfort zone, breaking past the teacher persona, and embracing self-expression in my business. We’re diving deep into my struggles with perfectionism, the pressure to always be the expert, and how it's held back my true personality and creativity. This episode is raw, unfiltered, an...

Ep. 87 Managing Scarcity: A Quick Fix While Doing the Deep Work 25.06.2024

In this episode of Shadow Work, WTF?, we're diving into the gritty reality of scarcity and how it messes with your business and mindset. If you’re still reeling from last week's deep dive into scarcity, you’re in the right place. This episode is packed with practical tips to help you manage scarcity in the interim while you dig into those deeper layers. Key Points and Timestamps 00:00:00 -...

Ep. 86 6 signs you’re stuck in scarcity and what to do about it 18.06.2024

In this episode of Shadow Work, WTF?, I'm taking you on a wild ride through the shadows of scarcity, uncovering how this sneaky mentality is holding back your business and personal growth.  We're diving deep into my own tumultuous journey with scarcity, spilling all the juicy details, and giving you the actionable insights you need to break free from this BS. I’ll define scarcity, reveal i...

Ep. 85 7 of my biggest mistakes (learnings) in biz 10.06.2024

Running a business, honestly,  what a RIDE. hahah. I’ve had so many ups, downs and all rounds throughout this time. And with that, I’ve learned a LOT about biz. Today on Shadow Work, WTF? I want to share my 7 BIGGEST lessons in my biz with ya’ll. This episode is filled with juicy insights that will give you some epic reflections and points of growth for your own biz too. Timestamps: 0:02:20 - From...

Ep. 84 Fear of being cancelled? Here’s what to do 03.06.2024

One of the most prevalent fears I hear from online biz owners, is that they are scared of being cancelled or publicly criticized. And look, that’s a very legitimate and valid fear. BUT, it’s also one that may be holding your biz back from more visibility, scaling and impact that you want. In this episode, I go deep into understanding why this fear is so paralyzing, and how you can navigate the cha...

Ep. 83 What to do when your launch feels f*cked 26.05.2024

We’ve all been there - you launch your exciting program to the world.. And…. get a few bites off the bat.. Then crickets *ugh* Today’s episode is all about that crucial middle phase of your launch, when everything can feel a bit f*cked.  If you’re ready to stop having dead launches, this one's for you, sis. 00:20 - How to rock your launch with authenticity, resilience, and a touch of magic. 02...

Ep. 82 How to shift your identity and quantum leap your biz 20.05.2024

Today, let's talk about stepping into your CEO energy to quantum leap your business.  I'll be spilling the tea on my own journey, from my best friend moving out and the grief that followed, to balancing human emotions while still showing up as a badass business owner.  In this episode I’ll be teaching you how to ask yourself the right questions, honor your personal needs, and make bold mov...

Ep. 81 The #1 reason people aren’t buying your coaching package 06.05.2024

This no-holds-barred episode slices through the fluff to hit you with the hard truth to why people aren't snapping up your coaching services. Whether you're selling coaching or capybaras, the principles are the same. It's all about cracking the code of human psychology to make your offer irresistible—without sliding into the dark arts of manipulation.  This episode is a sassy shake-up...

Ep. 80 Messy Growth and Real Talk in Business W/ Caitlin & Ro 23.04.2024

Get ready for an chaotic episode where we dive into a whirlwind of laughter, business blunders, and the art of embracing chaos with this entertaining AF conversation.  From setting dog tails on fire in sacred ceremonies to reverse crashing into garages, this episode covers the spectrum of 'what the heck' moments in business and life.  Today I am joined by one of my besties and fellow biz o...

Ep. 79 From Abusive Relationships to a Thriving Biz & Personal Life. A Shadow Work Fairytale with Cat Dunn 16.04.2024

This insightful & inspiring episode features Cat Dunn in a dynamic conversation with Caitlin, showcasing Cat's incredible journey from a challenging abusive relationship to thriving in personal and business growth.  Cat dives deep into how shadow work, embracing her uniqueness, and the unwavering support of community propelled her from feeling lost to founding OBM Motley Crue, a sanctuary...

Ep. 78 Why you’re struggling to “just do it” 08.04.2024

One of the things that shits me the most, is when people just tell you to ‘just do it’ when you KNOW you need and want to do it, but you feel like you’re completely frozen and unable to. Today I want to talk about that struggle and how you can actually shift it and start moving forward. Tune in to learn: Why you keep telling yourself you want to do something but can’t seem to do it Why motivationa...

EP. 77 Hate selling? Here’s 5 reasons why.. 01.04.2024

As a business owner.. You need to sell. It’s like.. The whole point of being a business owner. One of the things I hear the most in service based business is how much selling gives people the ick . After being in sales for 7 years, I can tell you that selling gets to be FUN and ETHICAL.  So, in this episode, I’m going to help you start to unpack why might actually be hating sales so you can shift...

Ep. 76 The 3 things I see coaches struggle with the most (and what to do about it) 25.03.2024

After being in this industry for over 6 years, I’ve seen a lot of people come and go. What I am bringing to you, is the 3 things I see coaches struggling with the most that impacts their business - because then you can do something about it, and not just survive but thrive in this industry. Tune in to learn Why your business isn’t taking off, even if you’re ‘doing all the things’ The real reason y...

Ep. 75 Healing your relationship with food & your body w/ Caitlin & Crystal 18.03.2024

Do you struggle with your relationship with food? Maybe  you find yourself struggling with stress eating, binge eating, trying to ‘diet’ only to go back to binging afterwards, or maybe you need to be so strict with your food that the thought of not having control over it gives you severe anxiety.. And what about your relationship with your body? Do you pick it apart in the mirror and find everythi...

Ep. 74 Shadow work, money and your wealth identity with Melissa Moffet 11.03.2024

There is so much stigma, guilt and tabooness around being wealthy and holding money that keeps us stuck in self sabotage and playing small in our life and business. As women, we hold ancestral and collective trauma around money and power that impacts our ability to ask for what we really want, and our capacity to receive it. In this episode, Melissa goes deep into understanding why our relationshi...

Ep. 73 How to burn the rules and become unapologetically yourself with Amy Rushworth 26.02.2024

On this episode, I have the amazing Amy Rushworth - coming from a background of always needing to be perfect, ‘good’ and put together, to ending up in therapy after ongoing panic attacks, that lead to deep somatic healing and her learning how to burn the rules of who she thought she should be and becoming unapologetically herself, this is not an episode you will want to miss. Tune in to learn: How...

Ep. 72 Navigating Life Changes & Business while staying true to yourself with Breanna May 19.02.2024

You will NOT want to miss this chat with Breanna - coming from a background of being a high achiever and high school teacher, Breanna has navigated the shadows of being an overachiever and also a deep understanding of how the education system is producing women who experience crippling perfectionism, burnout and fears of not being enough. In this episode we talk about the shadows in our society th...

Ep. 71 Q&A Advice Column - Why you might not be achieving your health goals, and how to know if you should stay or leave a relationship. 12.02.2024

Today is the FIRST Q&A Advice column episode! And to make it extra awesome - I invited my bestie, colleague and retreat co-facilitator Crystal Angwin here to add in her wisdom. In this episode we answered 2 questions: Q1: “Why can’t I stick to my health goals?” Q2: “I question my relationship when we are together, but when we talk about separating I feel like I can’t live without him - do I wa...

Ep. 70 8 steps on how to show up for your big goals, even when there is doubt & scarcity 05.02.2024

THIS is a great episode coming into February.  One of the biggest patterns we see is the new year's resolutions coming thick and fast for the 1st of Jan, and often by the 1st of Feb, the action and certainty starts to wane. If you’ve set yourself bigger goals for this year (or at any point) and you’re feeling the doubt and scarcity start to rise, and THIS time you want to do something differen...

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