Service MVP Sales Training Podcast with Joe Crisara

In this episode of the Service MVP Podcast, Joe Crisara sits down with Maggie Swift from Unframed Digital to break down one of the most misunderstood growth drivers in the trades: SEO. They dive deep into the balance between authentic brand messaging and keyword strategy, why SEO is never “done,” and how contractors lose market share when they treat it as a one-time project instead of a long-term...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Nick Bouza, Director of Training for 1-800-Plumber +Air, a multi-state service company, to break down why training isn’t optional if you want to win. This conversation dives deep into what real training looks like inside high-performing service companies. You’ll Learn: ✅ Why training must be a lifestyle, not a one-time event...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth. From technician...

In this episode of the Service MVP Podcast, Joe Crisara sits down with George Blitch of All Out Cooling & Heating (Arizona) to unpack what it really takes to grow an HVAC company from the ground up — from “owning a job” to building a real, profitable business. George shares the lessons learned from nearly two decades in the trade, the mistakes most contractors make early, and the turning point...

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Coach, sits down with Tony Bertolino, Vice President of the National PHCC (Plumbing-Heating-Cooling Contractors) Organization and a fourth-generation plumber, to talk about the real future of the trades. This is more than a career story — it’s a powerful conversation about legacy, leadership, education, workforce developmen...

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price. As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication...

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with longtime client, colleague, and industry veteran Bill Brown, formerly of Level Heating & Air Conditioning and Plumbing and now with Garage Kings. For more than a decade, Bill has applied the Service MVP Total Immersion system across multiple trades — HVAC, plumbing, and now specialty home ser...

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with sits down with Rich Hart, co-owner of Harts Services, a powerhouse company delivering plumbing, electrical, sewer, and HVAC services across Washington State. Rich shares the raw story behind building a company from door-knocking and struggle to a $30M operation with 165 employees—and why success...

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Willie Ward, owner of Affordable Pro Heating & Air Conditioning and founder of the viral Facebook community HVAC Is Life. Willie shares his real, unfiltered journey from starting as a one-man HVAC operation in 2020 to building a growing company, leading a team, and creating one of the most ac...

In this episode of the Service MVP Podcast, Joe Crisara , America’s Service Sales Coach, sits down with Brian Burton of the Waste No Day Podcast for one of the most raw, powerful conversations ever recorded for the trades. Brian shares his unbelievable journey—from addiction and rock bottom to becoming a respected leader, sales trainer, and VP in the home services industry. This episode goes far b...

In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options tra...

In this episode of the Service MVP Podcast, Joe Crisara , America’s Service Sales Coach, sits down with Mike Prencavage , President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling. Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Associa...

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community. Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today....

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling. Together, Joe and Ella dive into why long-term relationship n...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele,  an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems. From childhood memories tied to Tecumseh...

In this episode of the Service MVP Podcast, Joe Crisara sits down with James Hatfield, Chief Revenue Officer of Live Switch, to uncover one of the most powerful evolutions in the home services industry: instant live video communication.  He reveals how Live Switch is transforming field operations, speeding up sales, improving diagnostics, enhancing quality control, and even enabling call by call m...

In this episode of the Service MVP Podcast , Joe Crisara sits down with Jennifer Bagley , CEO of CI Web Group and host of The Catalyst for the Trades , to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead. From understanding the shift from traditional SEO to AI-driven marketing, to building agentic frameworks that automate entire workflows, Jennifer br...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world. From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can transform your marketing and your business. Learn how...

In this episode of the Service MVP Podcast, Joe Crisara , America’s Service Sales Coach, sits down with Bob Beall , owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind. Bob’s story is about redefining challenges. From starting in the trades with his father to leading a multi-location plumbing business with over 60...

In this episode of the Service MVP Podcast , Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator , to uncover what truly sets top-performing salespeople apart from the rest. Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lastin...

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty. What You’ll Learn: ✅Why branding is the secret weapon behind successful...

In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast. Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nugget...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dennielle Hearn of Hearn Service Company in Ohio to talk about building a strong culture through Pure Motives. Dennielle shares how she and her husband Tom grew their multi-generational family business by embracing the Pure Motive process, training alongside their team, and keeping culture front and center. From morning huddles...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver. Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned t...

In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows. Joe and Craig un...