Seriously in Business: Brand + Design, Marketing and Business

It's the age old question... at least in the graphic design world. "When is it time to rebrand?" Is there a wrong time? Am I allowed to? When is best? How much should I change things? In this episode of Design Hacks for DIYers we'll chat about the FEW reasons that make it okay to rebrand... Yep, there's not many reasons you should! We'll also chat how to keep your brand recognisable and the bigges...

I gotta tell ya, it's one thing to learn design from a designer... It's another to hear a real experience from a fellow-non-designer. Listen to my interview with Laura to hear what's practically helped her in her business as she's tackled her own design. We chat social media, perfectionism, control over your business and designs, and so much more!! Doors for DIY Design My Biz are opening soon - if...

This podcast is part 3 in a series I’m doing to help new business owners (or those of you who just haven’t got it right yet) get a handle of the platform.   Part 3 is all about Instagram Posts - the head honcho of Insta.   Inside we’ll chat about: 💪🏼The power of Instagram posts 🏦How content pillars support your brand 🙋🏻‍♀️The importance of infusing YOU into your feed 🎨Is it worth having a "p...

Lemme help (even just a little).   This podcast is part 2 in a series I’m doing to help new business owners (or those of you who just haven’t got it right yet) get a handle of the platform.   Part 2 is all about Instagram Stories!! (I promise they're not that scary).   Inside we’ll chat about: ❓What are Instagram stories!? ⏰ How often to share stories 💼 Whether to be polished and professional o...

Calling all people confused about Instagram!! 🙋🏻‍♀️ Lemme help (even just a little). This podcast is part 1 in a series I’m doing to help new business owners (or those of you who just haven’t got it right yet) get a handle of the platform. This ep is part 1 for a reason - it’s all about the setup! Inside we’ll chat about: ⏰If you should bother with Insta 💼My new definition of “professional” an...

There are always certain roadblocks that hold us back when get to creating our own graphics so today I want to debunk a few and give you my 4 favourite design mantras to pin up on your desk to keep your focused and confident.   Mantra #1: Helps you build loyalty with your audience and save time as you create your graphics Mantra #2: Let's you know that it's okay to not be a design wiz Mantra #3: R...

Yesterday was International Women’s Day so to celebrate I thought I’d change things up a bit and interview one of my most favourite women, my mum. As I’ve reflected over the years I’ve come to realise how much Mum has shaped my view and modelled to me what it looks like to be a strong woman in business. Growing up I saw her rise in her position to being the only female partner in a large accountin...

When you’re starting a business, one of the first things we think we need is a logo! And while a logo is great it is only such a small small SMALL part of our whole brand - and even a small part of our visual brand! I see (and have worked with) so many business owners who want their logo to be EVERYTHING. To have gold foil, watercolour, cursive fonts, a detailed illustration…and more! But this is...

Designing your own graphics for your biz is all well and good…but what if you’re making some detrimental mistakes that affect how effective your designs are. What if your audience couldn’t understand what you were saying? Or how to work with you? Or didn’t stay on your graphic because it made them feel stressed or uncomfortable? Design can have such a good impact on our business… or it can have an...

Social media is a huge part of running a business - but sometimes it's hard to think of what to post! In this episode I'll share 10 different ideas PLUS the graphics that you could make to go with them. Introduction Post Quote Post Educational Post Promote Your Biz Testimonial Post Correct a Misconception Behind the Scenes Build Rapport Advertise a Freebie What do you do? I've created a download y...

Perfectionism is a struggle for all of us - particularly when we are creating a design or our visual brand… we just seem to get stuck going around and 'round tweaking and changing trying to find this mythical "perfect". In this episode I'll share a few mindset hacks to use when you feel like you're just never satisfied and overthinking it ALL. My tips: •  "Perfect" doesn't exist in design, it's no...

What's the most IMPORTANT thing to remember when creating a design for your biz? In this episode, I'll share with you the #1 thing you don't want to miss when designing as well as HOW you can create designs that communicate AND convert customers and clients. Graphic design is more than just pretty graphics or knowing how to use the right programs. It's all about learning to take your audience on a...

I wanted to share something a little different this week. We’re currently away on holidays so I’m recording something a little more relaxed for you from our caravan (well, my parent’s caravan)!. Learn my journey to design, starting my own business and how I grew. I’ll also share with you the mistakes I made along the way and some pearls of wisdom I hope you can learn from around business, branding...

How can you gain confidence in your biz? Looking the part can make all the difference. Is your biz really representing how awesome you are or how much you can help people? After listening to this episode, sit down and get clear on your biz: What do you want your business to represent? When people see your brand do you want them to feel calm or excited? Do you want them to trust you? Do you want th...

What are your options as a business owner who can't afford to hire a professional designer to do everything for you? Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies YOUR OPTIONS: Hire a designer to do everything Hire a designer to create your brand and you DIY the rest DIY everything yourself! In this episode we'll work out which option is r...

Join me and Tahryn Bolt, from The Social Bolt, as we chat all things DIY design! Learn what tools, tips and insights have helped Tahryn create her own incredible brand and graphics to support her growing business. Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies Or follow Sheridan on Instagram at @thesocialbolt or thesocialbolt.com.au

Design isn't just about making things that look pretty - it's about communicating your businesses value! In today's episode, I'll teach you 4 practical design hacks to use when you create your graphics to give your business a boost in professionalism, trust and perceived value! Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies ADD VALUE THROUG...

In today's episode, you'll learn how much creativity creating graphics for your biz actually takes PLUS my 5 tips on how to cultivate creativity in yourself if you’re really needing a bit of a kick! Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies   CULTIVATE CREATIVITY: Problem Fixing = Puzzle Solving Train your mind to think differently Rem...

In today's episode, you'll learn how why it's best for your business to avoid using pre-made templates and what you should do instead! Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies REASONS TO AVOID TEMPLATES: They’re not branded to YOU You get stuck (this is huge!) You’re not actually learning real skills The perfect template doesn't alway...

In today's episode, you'll learn how you can cleverly use design to get people to WANT to read what you have to say! By taking advantage of design principles and techniques YOURSELF. Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies WAYS TO MAKE YOUR MESSAGE IRRESISTIBLE: Create hierarchy and a visual journey. Contrast the text to make sure it...

Designing your own graphics can be great - but NOT when it takes you wayyyy too long. Especially when there's so much more you can be working on in your business. Time is precious! In this ep I'll chat to you about why design is taking you so long and how you can cut your design time back to make space for what you want! SAVE TIME DESIGNING: Build clarity around the purpose of your design, your me...

Join me and Sheridan, from Love Your Vibe, as we chat all things DIY design! Learn what tools, tips and insights have helped Sheridan create her own incredible brand and graphics to support her growing business. Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies Or follow Sheridan on Instagram at @loveyourvibe_ or www.loveyourvibe.com.au

One of the biggest keys to design is that the designs are cohesive and consistent! Join me as we cover how you can make sure your business has a brand that is both recognisable and beautiful!  In today's episode you'll learn why, as successful businesses, we really need cohesive graphics. Plus how you can find ideas to base your designs on and how keep them consistent! You'll also learn the number...

Join me, Jacqui, as I launch Design Hacks for DIYers! I'll let you in a little on my design journey and share with you my heart behind why I decided to start helping business owners design their own graphics. Hint: I say "bridge" a couple of times! I'm so excited to kick things off! The best is yet to come. Stay tuned!