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SEO Rockstars
The SEO Rockstars Podcast is back with new episodes, hosted by NearFront founders Guillermo Bravo and Eduardo Silva. Building on its established legacy, this season is dedicated to cutting through the complexity of SEO by focusing on the AI revolution and automation. Guillermo provides deep, veteran SEO insights, while Eduardo offers the essential perspective of the marketing executive. Listen for transparent, high-impact strategies and interviews with industry leaders, designed to help you earn trust and authority in the digital space.
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Episodes
Hijacking Google’s SEO Guide Search Rankings 07.03.2017 39:21
Hijacking Google’s SEO guide search rankings ; Google ‘related picks’ now showing under some top stories carousels; How competitors can ruin your rankings, and how to make sure they don't . The correlation between ranking factors — like views, comments and shares — with YouTube rankings.
AMP, SSL, HTTPS and more with International SEO Consultant Aleyda Solis 21.02.2017 36:17
Chris Boggs welcomes International SEO Consultant Aleyda Solis. She talks to us about how she got started from Marketing to SEO. Also, they talk AMP webpages and how you really can't discount them. Later she informs us on migration to https and how important it will be here in 2017. Also, when moving forward when you buy a certificate make sure its for multiple domains, and look at different S...
Breaking Down The Newest Penguin Algorithm Update 15.02.2017 47:10
In this episode Chris and Frank talk about the Google algorithm change that effects how sites are rank. They also touch on navigation structure on mobile websites, and how the "Near Me" feature in search engines are becoming a mobile-driven phenomenon. Plus they break down Google's new Penguin Algorithm update.
SEO Winners and Losers in 2016 07.02.2017 46:22
Matt Cutts Hearts His Google+ Followers; Google Adds Category Filters to Organic Search .What can we learn from the winners and losers of organic search in 2016? Top Google Winners and Losers in 2016; Google Won't Tell Webmasters Which Links They Do Not Count For Spam Reasons.
The Ultimate SEO Google Hack 31.01.2017 36:58
Chris Boggs and Frank Watson, talk about The Ultimate SEO Google hack as described in a recent SEMRush blog post. The post explains " If you're doing all the right things but still not getting the traffic you deserve from Google then it's time to discover the ultimate SEO Google hack." Plus, what are successful marketers are doing with their content to make it top notch, and anal...
Search's Role In Combating Fake News 24.01.2017 44:07
Search's Role In Combating Fake News? Google AMP carousels are multiplying! Google Update Brewing? Chatter Tools Point To Algorithm Update; Don’t let a spotty connection stop you from searching ; Google: Use Nofollow When Linking To Bad Site ; Google: How to Handle Near Identical Product Pages for Search
From PPC Ads in SERPs to Google Search Analytics 27.12.2016 26:55
Chris and Frank discuss Locating PPC Ads in SERPs; Defining Google Search Analytics and from Moz Doubling Down on Search; A NEW New Google.
Google Getting Around Controversial Sites and Ranking Well in Search Results 20.12.2016 44:04
Google has been getting some heat around various anti semitic and racist sites ranking well in their search results. Frank and Chris explain. Plus, a New Search Results Evaluation Model from Google; Google: There Is No One Recipe For Search Rankings Success; Expert Predictions on 2017 Social Media Trends and more.
Referrer Spam Wrecking Google Analytics 13.12.2016 39:49
Referrer spam wrecking Google Analytics data. Google Search Console expands reports for property sets. Google Acquires Eye Tracking Startup Eyefluence and its Technology. Stop Looking at Keyword Search Volume (And Look Here Instead).
Content, Links, Tech and Analytics 06.12.2016 44:16
Talking Content, Links, Tech and Analytics as Chris and Frank discuss: Google’s machine learning now writes featured snippets descriptions. Google Returns Porn For Sexy Black Mom But Not For Sexy White Mom. 10 Ways Content Marketing and Sales Teams Can Work Together. Google: Giving Charity Donations In Exchange For A Link, Is A Paid Link.
Google Tweaking Top Stories; Filtering Out Fake News 29.11.2016 39:46
Google Tweaking Top Stories Algorithm To Filter Out Fake News? Man sues Google for $750,000 over defamatory search results. SEO without SERPs with Google Assistant, Home and Amazon Echo. Google Removing “Content Keywords” from Search Console. Ranking Events in Google Search Results.
Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index 22.11.2016 38:13
Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index. No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing. Bing Search Will Not Do Mobile First Search Index. How to prepare your business for Google’s mobile-first index.
Going Behind the Warrior Forum 08.11.2016 37:35
Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight on SEO, SEM, conversion optimisation, AB testing, EDM marketing and more.
Essential Help for ECommerce SEO Newbies 01.11.2016 41:31
Chris and Frank share what they call a good direct article that offers some essential help for ecommerce seo newbies. Plus how page quality and engagement is important to good SEO . Plus, Google: We Have A Bunch Of Original Source Detection Algorithms and No Need To Disavow Blogroll Or Sitewide Links and There Is No Penguin Boost
Search Engine Journal Guides Analyzed 20.09.2016 31:01
Chris Boggs and Frank Watson delve into three different guides published on Search Engine Journal. They include the Three Pillars of SEO: Authority, Relevance, and Trust; How to Do Keyword Research and a Complete Guide to Panda, Penguin, and Hummingbird.
Locating PPC Ads in SERPs; Defining Google Search Analytics Impressions, Position and Clicks 06.09.2016 29:22
55% of searchers don’t know which links in the SERPs are PPC ads. New Google help document defines Search Analytics impressions, position and clicks Thematic Modeling Using Related Words in Documents and Anchor Text How and Why to Raise Organic SEO CTRs SEO and the CMO: Communication and board room metrics that matter Popular 404 to 301 WordPress Plugin Injecting Cloaked Spam Links for Search Engi...
Bing: Testing Site Name Only With No URL in Results; So You Want to Do International Marketing; 30.08.2016 38:20
Bing Testing Site Name Only With No URL in Search Results; Frank Watson on So You Want to Do International Marketing; What are Google's quality updates (aka Phantom updates), and how can you recover? Video SEO Tips to Improve Rankings Test points to likely influence of click-through rate on search rankings
Moz Doubling Down on Search; A NEW New Google 23.08.2016 40:57
Moz is Doubling Down on Search; Making Sense of Google's Updates in Local Search; Wake Up, SEOs – the NEW New Google is Here;10 Question-Based Keywords that Drive Tons of High-Quality Traffic ; 4 Experts on the State of SEO for Ecommerce Sites ;Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Defining Google Search Analytics 16.08.2016 37:48
Frank Watson and David Harry discuss:No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document. Google officially throttling Keyword Planner data for low spending AdWords accountsGoogle app now delivering restaurant reviews best-of lists for local searches5 Big Challenges One Niche Faces in G...
Advanced Data Markups and Local SEO Tips 14.07.2016 39:49
Chris Boggs and Frank Watson discuss markup and structured data, and give us the buzz on everything Google including their new interface, removal of older content, cut backs on incentives for Local Guides, and more. The two also touch on a few Google myths revolving around penalties that have recently been debunked.
Entrepreneur Magazine: Is Google Trying to Kill SEO? 21.06.2016 37:02
Is Google Trying to Kill SEO ? The Anatomy of a SERP ; Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs; Don’t Make All Content QA For Google’s Featured Snippets; Gated vs Ungated Content- Which is the Best Option? After 10 Years, Local SEO Guide Relaunches Website So It Can Get Links.
Google Helping With Search Results of Hillary Clinton 14.06.2016 36:31
Google is manipulating Autocomplete search results to help improve Hillary Clinton’s online reputation. How Google May Map A Query To An Entity For Suggestions. Competitive threats to Google, and what they mean for you.. Two tried and true methods to make social media impact SEO.Key On-Page SEO Factors That Search Engines Users Love.
2016 Internet Trends; Using Moz Content for Mining Local Link Opportunities 07.06.2016 39:34
Frank and Chris discuss 2016 Internet Trends; Using Moz Content for Mining Local Link Opportunities; Google Still Working on Separate Mobile Search Index Plus, Google tests new look for “people also search for” feature as Google has been caught testing a new interface again in the mobile search results. This one is around the "people also search for" search feature. Webcology's own Da...
Using SEM and SEO for Acquisition of Ecommerce Sites 31.05.2016 39:12
Using SEM and SEO for Acquisition of Ecommerce Sites; Rich Cards: The new evolution stage of Google SERPs; Google: You Can Ignore Links from Scraper Sites ; 8 SEO Facts Most Marketing Agencies Don’t Tell You; New Google Test: Third Party Reviews in Search Results; The future of voice-related SEO for local business.
Google Must Face Claims on Search Removals 24.05.2016 37:31
Google Must Face Claims on Search Removals Google Must Face Claims on Search Removals and another Is Search Dead article as Frank Watson and Chris Boggs discuss these stories plus: Google Search Console now lets you group your sites together with property sets Split Testing Titles and H1s: Do They Still have an SEO Impact? Google’s “People Also Ask” (Related Questions): What Are They, and Why You...
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