SEO Is Not That Hard

Send a text Unlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as I unravel the complexities of canonical URLs. Discover why selecting the right URL is crucial to avoid duplicate content issues, conserve your s...

Send a text Unlock the secrets to mastering internal linking and watch your website soar in user engagement and search engine rankings. Discover how strategic internal linking transforms your site architecture, making it easier for visitors to explore and for Google to crawl and index. Join me, Ed Dawson, as I simplify the complex world of internal linking, using engaging scenarios like a pet care...

Send a text What's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected update timing. You'll gain insights into how rare holiday season updates have unfolded in the past, like the December 2020...

Send a text What if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls i...

Send a text Transform your content strategy and boost your SEO game with insights straight from the expert's playbook. Promising a 15-20% increase in traffic, Ed Dawson, founder of the Keywords People Use platform, shares the secrets that powered his success in competitive sectors like mobile phones. Learn how integrating Google Search Console with strategic tools can refine your content, opt...

Send a text What if the key to both personal satisfaction and professional success lies in embracing a building mindset? Join me, Ed Dawson, as we explore this idea through my journey of hands-on creation, from restoring a grand Victorian fireplace to mastering the art of SEO. With stories from my first fixer-upper in 2001 to developing online platforms like broadband.co.uk, I share the lessons le...

Send a text Uncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in...

Send a text Ever faced the bewildering situation of a funeral service linking to a mobile broadband page? Join me, Ed Dawson, as I unravel the curious and unpredictable twists of the digital landscape in the latest episode of "SEO is Not That Hard." I share the story of my early days in SEO, when I was thrown into the deep end, pitching big ideas to major clients with hardly any experien...

Send a text SEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried ranking for keywords only to accidentally find yourself associated with an adult toy site? Well, that's just part of the hilarious chaos w...

Send a text Is Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically leveraged their domain authority to host unrelated, monetized content—a practice known in the industry as Parasite SEO. Google, however,...

Send a text When is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing versus basic before-and-after analysis. You'll gain insights into why simply comparing performance metrics before and after making changes do...

Send a text Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SE...

Send a text Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light o...

Send a text Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these...

Send a text Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly deli...

Send a text Access all your Search Console Data, for FREE here: https://myconsoledata.com SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how Ke...

Send a text The clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate guide to understanding the dramatic changes focused on prioritizing genuinely beneficial content over the usual optimization tri...

Send a text Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understa...

Send a text Link to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-search SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligati...

Send a text Ever wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years of experience in building and monetizing websites, I bring an insider's perspective on the pitfalls of using language models like ChatGP...

Send a text Discover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. Uncover how this trend, driven by Google's commitment to user experience, especially on mobile, impacts website traffic and how you can...

Send a text What if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords People Use. Discover how the new "watch" feature, visualization tools, and similarity score can transform your SEO strategies....

Send a text Unlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understanding complex semantic relationships? Get ready for an enlightening journey with me, Ed Dawson, where I unpack the intricacies of representing...

Send a text Unlock the secrets of turning customer feedback into tangible product enhancements on this episode of "SEO is Not That Hard." Join me, Ed Dawson, as I share a transformative story from Keywords People Use, sparked by our insightful customer Carlos. Discover how Carlos's request for an improved search alerts feature led to the swift creation of our "download uniques&...

Send a text What if the buzz around AI language models is just that—buzz? Join me, Ed Dawson, as I peel back the layers on the real-world impact of ChatGPT compared to the search giant Google. With over two decades in the SEO and digital marketing arena, I explore the numbers and user behaviors that reveal a stark difference between industry chatter and actual usage. You’ll gain insights into why,...