SEO Is Not That Hard

Send a text The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations. • Comparison between current tool usage and tools ment...

Send a text We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards. • Branded search refers to queries where users include your brand name in their search terms • Strong branded search signals to Google that your brand has credibility and authority in your nich...

Send a text Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems. • Access the Crawl Stats Report via Settings in Google Search Console • Monitor total crawl request...

Send a text Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth. • SEO requires continuou...

Send a text Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installa...

Send a text Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology. • Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide • The AI conversation accurately captured almost the entire Growth Framework (G-...

Send a text Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming. • Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025 • Dramatically lowers the barrier to entry for software development • Enables rapid prototyping and...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals. • Introduction to the GROWTH Framework  • Impo...

Send a text We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members. • Discussion on the concept of masterminds and their importance  • Benefits of collaboration, including problem-solving and networking  • Tips on how to find and maximise your mastermind experience  If you’re interest...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration. • Definition and function of robots.txt  • Importance of crawl budget and efficiency  • Common pitfalls and testing recommendations  Keep tuning in for insights on...

Send a text Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement.  • Explanation of document ranking in SEO  • Overview of the rank transition function  • Importance of gradual ranking changes  • Strategies...

Send a text This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions. See the work in progress doc at : https://do...

Send a text This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap. • Discussing the necessity of refining gathered questions  • Explaining the clustering process and its significance  • H...

Send a text Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance. • Introduction to authority signals and their significance • Discussio...

Send a text Personal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement. • Importance of personal branding in SEO  • Martin Lewis as a case study in authority  • Building trust through authentic storytelling  • Prac...

Send a text Link to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-tool This episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Google Search Console for content improvement and enhanced...

Send a text Unlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitud...

Send a text Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building...

Send a text See the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Unlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask...

Send a text Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the int...

Send a text What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dia...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...