SEO Is Not That Hard

Send a text Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed.  Through consistently publishing short, digestible 5-15 minute podcast episodes about SEO topics, I unexpectedly built a library of content that new listeners could easily binge through once they discovered m...

Send a text The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search visibility in this evolving environment. Despite the anxiety surrounding large language models like ChatGPT and Claude, my experience shows that...

Send a text Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant link building strategy that surprisingly few marketers utilize: creating your own awards program. Most website owners approach awards fro...

Send a text The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This episode tackles that fundamental question head-on, revealing surprising insights about why complete transparency might actually...

Send a text What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my perspective on digital marketing. Yet the similarities between nurturing land and growing website traffic proved remarkably insightful. The patie...

Send a text The power of lead magnets lies in their ability to transform passive website traffic into valuable relationships. Ever watched visitors come to your site, consume content, and vanish without a trace? You're missing a crucial opportunity to build lasting connections with your audience. Lead magnets—free items or services offered in exchange for contact details—create a value exchan...

Send a text Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof and how it transforms hesitant visitors into confident customers. Customer testimonials represent the next best thing to a personal recommendat...

Send a text Dangerous shortcuts rarely lead to lasting success in SEO. In this revealing episode, I pull back the curtain on Private Blog Networks (PBNs) – one of the most controversial black hat SEO techniques still in use today. Drawing from my 20+ years of experience building and monetizing websites, I explain exactly what PBNs are, how they operate, and why they continue to tempt SEO practitio...

Send a text Tired of the endless chase for more traffic? Discover a smarter approach to affiliate marketing that can dramatically boost your revenue using visitors you already have. We dive deep into the world of Earnings Per Click (EPC) optimization – a strategy that lets you increase affiliate earnings without attracting a single new visitor. Learn how to identify which merchants are truly deliv...

Send a text What separates sustainable SEO success from devastating Google penalties? The answer often lies in your approach to backlinks. Drawing from two decades of website building experience, I share a deeply personal journey through the evolving landscape of link building – including painful lessons learned the hard way. Backlinks remain fundamental to Google's ranking algorithm, acting...

Send a text When Google penalties strike, panic often follows. Whether you've been hit by the recent massive core update or you're dealing with a mysterious traffic drop, knowing how to recover is crucial for your site's survival. Google penalties come in two distinct flavours, each requiring a different recovery approach. Manual penalties occur when an actual person from Google&apo...

Send a text Have you ever wondered what happens to all those valuable backlinks and search rankings when you delete a page or change your domain name? The answer lies in properly implemented 301 redirects – the unsung heroes of technical SEO. 301 redirects function as your website's forwarding address, telling both browsers and search engines that content has permanently moved to a new locati...

Send a text Struggling to find that perfect business idea? You might be overlooking a remarkably simple solution. In this insightful episode, I share my battle-tested approach to generating winning ideas that has powered multiple successful ventures. The breakthrough moment came when I realized we're all constantly having ideas—most of them forgettable, some potentially transformative—but wit...

Send a text Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization. In this illuminating episode, SEO expert Edd Dawson tackles the crucial difference between keyword cannibalization and topic cannibalization—a distinction that can dramatically impact you...

Send a text Pulling back the curtain on one of SEO's most controversial techniques, this episode dives deep into website cloaking—showing search engines different content than what human visitors see. While firmly acknowledging this as a black hat approach I no longer practice or recommend, I explain why understanding these techniques creates more well-rounded SEO professionals who can identi...

Send a text We dive into a counterintuitive yet powerful concept that can transform your product or website: improving by removing. Drawing from real-world experience with Keywords People Use, I share how simplifying our complex three-credit system down to a single universal credit structure dramatically enhanced user experience and understanding. When you build something from scratch, you underst...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text The SEO landscape is undergoing a profound transformation driven by artificial intelligence, and staying ahead requires understanding how these changes impact traffic, revenue, and content strategy.  Many website owners are noticing a curious trend: overall traffic numbers are declining, yet revenue remains stable. This pattern reveals a critical shift in how we should measure SEO succ...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text Struggling with duplicate content issues? Feeling like your SEO efforts aren't paying off? The answer might lie in a commonly misunderstood SEO concept: canonicalization. In this episode, I break down what canonicalization actually means and why it's so crucial for your website's search performance. When search engines encounter the same content across multiple URLs, the...

Send a text Tooltips might be the most underrated weapon in your SEO arsenal. Those little informational popups that appear when users hover over elements on your website aren't just helpful navigation aids—they're secret powerhouses for both user experience and search rankings. In this value-packed episode, I dive deep into exactly how tooltips enhance usability while simultaneously boo...

Send a text Are Exact Match Domains truly harmful to your SEO efforts? In this revealing episode, I tackle one of the most misunderstood topics in search engine optimization—whether having keywords in your domain name helps or hurts your rankings. Drawing on my 20+ years of experience building and monetizing websites, I challenge the prevailing wisdom that Exact Match Domains (EMDs) are outdated r...

Send a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of ou...

Send a text Customer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement. Ever wondered what separates good products from truly great ones? The answer lies not in flashy features dreamed up in boardrooms, but in listening...