SEO in 2026

Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights. Discussion points include: What do you mean by cognitive insights? How can cognitive insights help with local marketing? How can familiarity help to build your brand? What’s an example of hyper-localised content? How do you deliver hyper-localised content? What are the benefits of d...

Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences. Lau Miguez and David Bain discuss: What do you mean by treating each international market uniquely? You say Transcreate, Don’t Translate - what does that mean? What other content creation tips do you have when trying to appeal to a local market? Why do you...

In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out. Discussion points include: What are examples of not getting enough information from tools? When Media databases don't show you the most relevant contacts, how do you get the most relevant contacts? You say that Google doesn't always show you al...

In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility. David and Rose discuss: Why is no-click SEO a thing? Why are traditional click-through rates (CTR) are no longer the best success metric? How are Google’s AI-driven search features (SGE, featured snippets, and People Also Ask) keeping users on Google, and what does this m...

In this episode, David and Alexandra discuss the importance of approaching link building differently in the age of AI-summarized results. Topics discussed include: Why is link building different now? How do we focus on acquiring links now? How do we measure success?

With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design highly effective digital PR campaigns? In this episode, David's questions to Andreas include: - You suggest Benchmarking link volumes, quality and velocities to see where you are vs competitors - what does this mean and why do you suggest this? - You s...

Sally Raymer talks about how you should go about tackling changes from algorithm updates. Discussion points include: How do you keep track of Algorithm Updates? How do you decide what are the key algorithm updates to act on? How soon do you act? Changes in intent / competition / volatility How do you analyze changes in user intent? How do you determine whether your brand can continue to compete in...

Filipa Serra Gaspar talks about the importance of refreshing old content. Discussion points include: How do you select the content that needs to be refreshed? What metrics are you looking at when deciding on the content that needs to be refreshed? How do you know when to refresh the content, when to delete the content and when to leave it alone? How do you refresh the content? How do you know the...

Vivek Shankar shares why AI is here to stay and what to do about it. Talking points include: Why is AI here to stay? What does that mean for content marketers? What do you mean by implementing AI successfully? You talk about models - are these best models to use for different industries? What is the wrong way to implement AI? How do you ensure quality in content? How do you measure results? What A...

Olga Zarr shares why you need to nail on-page SEO before doing anything else. Talking points include: Why are aspects of on-page SEO often neglected? What aspects of on-page SEO are key for 2025? How do you know which aspects of on-page SEO to prioritize? Can you achieve much success just by focusing on on-page? Are you saying that off-page isn’t as important? How do you know when your on-page SEO...

Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends. Discussion points include: You talk about Applying SEO First Principles - what does that actually mean? How do you ensure that your strategies are aligned to SEO First Principles? What does high authority actually mean? What are the core UX metrics and why? You don’t recommend...

Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates. Talking points include: What are the basics? Why are the basics still the most important part of what an SEO does? How long will the basics remain relevant for? Has anything changed about the basics recently? What does getting distracted by AI tools and algorithm updates look like? What’s an example of...

Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website. Talking points include: What impact do the fundamentals have? How do you track and measure, how do you stay on top of the fundamentals? What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies? You talk about so many shiny new things happeni...

Joe Hale shares why e-commerce sites are leaving revenue off the table. Talking points include: Why does this leave revenue on the table for e-commerce sites? What is the difference between a collection and a category page? What impact does creating & utilising collection/category pages have? How do you measure this impact? How do you optimise your use of these pages? How do you know which cat...

Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further. Discussion points include: What are the basics and fundamentals that you talk about? What are the common technical issues you’re seeing on websites nowadays? Can you share some tips on how best to structure a website for 2025? Why do you start with your goals and expectations from...

Gus Pelogia shares how to use LLMs to build simple SEO tools without coding. Talking points include: What types of simple SEO tools are you talking about building? Why should SEOs build these sorts of SEO tools by themselves? How can you do this using Screaming Frog? What is vector embedding and why is it important? What is cosine similarity? How do you use Screaming Frog and OpenAI to extract emb...

In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.

Victoria Olsina shares the importance of building your own prompt libraries for your clients. During the conversation we focusing on the following steps: Data Collection: Gather extensive data from the client, including previous content, style guides, and brand guidelines. Training the Model: Use this data to train a GPT, ensuring it understands the client's voice, preferences, and industry specif...

Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand. Talking points include: How do you run a successful digital PR campaign in 2025? How does digital PR integrate with other marketing channels? Is digital PR part of SEO? How do digital PR and SEO work more effectively together? How do you measure the impact of a digital PR campaign? How do...

Kevin Indig shares that the key to success in SEO for 2025 is automation. Discussion points include: 1/ mining insights from forums, SERP Features, and top-ranking content 2/ creating massive amounts of baseline drafts for editorial content 3/ enhancing aggregator content programmatically

Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation. Topics discussed include: How will AI impact search behaviour? How will AI impact content creation? How do you create unique AI content that performs well in search? How do you use AI for the entire SEO and content marketing process? What are the downsides to this? How do you com...

Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it. Talking points include: How do you maximise the potential of AI? What are the key limitations of AI? Are these limitations likely to stay? How do SEOs work smarter with their use of AI? What tools should they be using? How should they incorporate AI into their workflow? What happens if you don’t u...

Bill Hartzer shares that you can use AI tools to help you do your job more efficiently. Talking points include: What AI tools are you referring to? How do you use them as efficiently as possible? How do you link everything up together? How do you ensure that AI is doing a good job? How do you know what to ask AI to do, and what to do yourself? What other tasks are you planning on testing AI on?

Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content. Talking points include: How would you summarise the AI-driven and evolving SERP landscape at the moment? Why is it important to prioritize human-centered, customer-first content? Why does this make it more likely that SEO will be a success in an AI-driven and evolving SERP landscap...

Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality. Talking points include: - How to produce content at scale - What tools do you recommend? - What type of content works best? - How should content be produced? - Do you favour in-house or agency? - What data should be utilised?