SEO in 2026

Compliance is starting to have a more important role in many businesses, and Ash Nallawalla from CRM911 Digital is here to explain why digital governance is an area that you can’t afford to miss. Ash says: “Digital governance is lacking in most web-enabled businesses, at least in a formal sense. Although websites have been around for 20 years or more, their execution tends to be ad hoc, ultimately...

Effective communication is about more than just making yourself heard, and Anthony Barone from StudioHawk UK knows how to get clients and agencies to sing from the same hymn sheet. Anthony says: “I’m going to explain how to get optimal results from an agency and how an agency can get good results from their client. It’s all about working together and focusing on that relationship.” What does an op...

Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions. Anna says: “Integrate SEO into the business better so that you can talk finance and get those CFOs to give you a budget.” Is it an SEO’s fault when they don’t get the budget or a CFO’s fault? “It’s a bit of both. There is a...

David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey. Talking points include: How do you create content for each stage of the buyer journey? How do you establish user intent? How do you know what type of content to write? How do you measure success? Read the full transcript of Otuto's interview at https://majestic.com/seo-in-2025/additional-insights/otuto...

It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight for what you’re worth. Adrijana says: “Stop under-earning.” Are SEOs bad at charging what they’re worth? “Yes, because people are not respecting them enough. That is why we lack confidence. Money, and money mindset, is a specific topic that not a lot of...

In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their activities. This is where we begin, with Lucia Dello from Dello Insights. Lucia says: “Prove the value of your e-commerce SEO.” How do you prove the value of it? “In this world, where acquisition remains a challenge and marketing budgets are tight, we wa...

David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity. Talking points include: What data analysis are you referring to when planning a strategy? Where are the best sources of data? What are some examples of what-if scenarios that you are referring to? Link profile may not be what you want it to be? Content ma...

David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy. Talking points include: Why do you need to add social media to your search strategy? What does this mean in practice? What social media are we talking about? What content works best on different social media sites? Why does this fit as part of a search strategy? How do you measure success on social? H...

Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building. Talking points include: Why is building a brand with your own story so important? How do you craft your story? Where should you publish your story? How does your brand story interweave with the rest of your content marketing efforts? What measurable impact does this have on your S...

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be competing against the larger companies and every Google update will benefit your rankings. Talking points include: What does Balanced/consistent link building look like? What links are good links in 2024? How many should you be building a month? What a...

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage. Talking points include: What are the customisation options? How should SEOs be customising them? Why should SEOs be using them? Should SEOs get assistance from a GA4 professional? What data is available? How should SEOs be using this data? What other software do you like to connect to GA...

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions. Discussion points include: Why should SEOs be testing opportunities using PPC? How should they define the opportunities to tes...

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include: How do you build a strong, recognizable brand around a specific topic? How can you ensure that people remember your brand after readi...

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content. Discussion points include: How do you team up with AI? What AI do you recommend working with? How do you deliver content that is more valuable than you could before? How do you know it is more valuable than previous content? What are the risks to doing this? When you t...

In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can. Discussion points include: How do you know if you have a strong, authoritative domain? What metrics do you use? How do you make your domain more authoritative? What do you mean by ‘publish as much as you can’? What form of content works best? How do you measu...

In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing". Discussion topics include: What is Zero-Lead marketing? What standalone insights and information are you referring to? Why is there no need to convert? What are the benefits to this? How does this impact SEO strategy? How does it work with other channels?

We're in 2024 and log files analysis is still an underrated source of SEO knowledge. David and Julien discuss: What is log file analysis? How do you get access to your log files? Where are log files stored and are everyone’s log files a similar structure? What software do you use to analyse your log files? What do you look for when analysing your log files? Do you combine your log file analysis wi...

Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss: What is holistic SEO? What are the key elements to building a successful online entity? Gaps in entity - software to analyse What as...

Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss: How do you focus on user intent? How do you prefer to categorise user intent? How do you define a user’s goals? How do you build content, authority and a website experience that matches user intent? How do you build authority by deliverin...

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites. David and Jonathon discuss: What automation is key? What software do you use? How much time do you save? Why do you minimise errors and what errors do you tend to minimise? How often should you audit your websites? What are the primary issues that you are looking for when you are auditing? How is...

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules. David and Ana discuss: How do you optimize for Google to provide the best results to users? How does Google measure q...

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy. Talking points include: How do you use AI to gain deeper insights into user intent? How do you ensure that you’re targeting the right users? How does this lead on to refining your keyword strategy? How do you make sure that keywords aren’t missed? What do you mean by a co...

David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after the Helpful Content Update? What are the key aspec...

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the customer journey? What other video platforms do y...

David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? How does this impact your strategy? How does this im...