SEO in 2026

Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bain Talking points: Why is Search Marketing and Web Accessibility linked? How would you define web inclusivity - and is this different from web accessibility? How do you create an experience that’s welcome to everyone? How do you ensure that your site...

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain. Discussion points include: When you talk about AI having a bigger role, what do you mean exactly? How do we work in this kind of world? What does this mean for the content that we publish? How do we design and structure websites in order to retain value and protect unique valuable knowledge? Are there a...

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain. Discussion points include: - Introduction to "SEO PR" and its importance. - Guidelines - domain authority, traffic - Key components: link quality evaluation, content strategy, outreach principles. - Creating link-worthy content that serves both PR and SEO goals. - Proactive link acquisition techniques in PR campaigns. - Op...

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain. Talking points include: What do you mean by saying that no-one is going to be able to keep up with AI in 2025? Should SEOs not try to use AI? What do you mean by saying that you should remove the complexities of SEO? What are the basics that everyone should get ba...

Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain. Discussion points include: How do you know who your prospects are? How do you know what their needs and pain points are? How do you know you’re answering the right questions? What data do you use? Can you use all this data together? What tools do you use? What does that look like from...

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain. Discussion points include: Why salespeople and not other people in your organisation? Should you interview all salespeople? What topics should you focus on? What questions should you be asking them? How should you structure the interviews? What should you do w...

Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain. Discussion points include: How can SEOs fight back against AI-generated content? How do we decide on the right long-tail questions we should be answering? What platforms should we be trying to appear on? Should we be happy to...

Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain. Discussion points include: Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs. Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of t...

Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain. Discussion points include: What is agentic search? What is an example of it? Why is it so important? How does it work? What do SEOs need to do to prepare for it? How do you measure success? How do you pitch the value of this internally? Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-202...

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain. Discussion points include: What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization? What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery Optimization Why is optimising for user intent, behaviour and expectati...

In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain. Discussion points include: Why SEOs must speak the language of business? What does speaking the language of business actually mean? What does this mean for conversations with clients, tasks and reporting? What kinds of activities are a good use of an SEO’s time in 2025? What kind of reports do...

Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain. Discussion points include: What is personal branding SEO? How do you build Your Personal Brand with Video? How do you measure the value of this? Why is building your Connections and Networking important? What is an example of effective networking? How do you attract clients from your network? Are...

In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain. Talking points include: What does this mean for SEO strategy? How does social search intent impact SEO? How differently do users search on social media? How do you determine the type of content that you should be creating? Can you create the same content for your web...

Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain. Talking points include: What are the key aspects of a technical SEO audit to communicate with developers? How should this communication occur? Over what timeframe should this communication occur? How has what is necessary to communicate changed over time? What are the aspects of a technical SEO...

In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain. Talking points include: Why are users fleeing Google and turning to TikTok? What are the types of searches on TikTok? How do you Incorporate TikTok into your search strategy? How do you catch all user touchpoints? What do you optimise for in TikTok? How do you combine this strategy with YouTube an...

Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain. Discussion points include: What are the benefits to seeking placements on non-login forums? What placement / content type are you referring to? Does the size of the forum matter? How do you select the forum that is optimal for your business? When you talk about getting data for paid and organi...

To help you understand where to focus your attention with so many different platforms at the table, Ashley Liddell from Deviation encourages you to trust the democratic process. Ashley says: “Audiences are diversifying the platforms that they’re leveraging for search and the search landscape is democratising. As that happens, SEOs need to be democratising their content strategies to go across thes...

Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share. Tory says: “Get out of the SEO silo and spend more time on platforms like TikTok, YouTube, Reddit, and Pinterest. Understand how users are behaving there and use that data to inform your search strategy in terms of your co...

In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain. Discussion points include: What are entities? Why are entities a key aspect of SEO in 2025? What are some specific steps that an SEO can take to do a better job of incorporating entity SEO into their 2025 strategy? How do entities integrate with the bigger SEO picture or the bi...

There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page. Katherine says: “Look beyond on-page optimizations and traditional KPIs.” Why is this important? “Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content. Google has made so...

As Izabela mentioned, the online world is too vast to be everywhere at once, so Freelance SEO Consultant Ebere Cecilia Jonathan recommends seeking out the places your users like to hang out. Ebere says: “With the way things are going, it’s almost impossible to lay your hand on a specific tip. Aside from the classic advice of allowing your sites to be crawlable and indexable so that your website ca...

Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the same. Izabela says: “Think beyond Google and start optimizing for other search engines and other platforms. What other search engines should SEOs be optimizing for? “We should definitely start thinking about Bing when we talk about search engines. Of co...

While Pam and Mufaddal encourage you to be open to new SERP features, Alex Moss from Yoast cautions against panicking over every little change and losing sight of the woods for the trees. Alex says: “Stop obsessing about – and experimenting too much with – how to game the way that new technology interacts with the SERPs. I’m mostly referring to AIO (AI overviews) and the way that’s starting to tak...

Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy. Talking points include: What do you mean by crafting Your Brand Story with Precision and Impact? Why is this important? How do you do this using SEO & PPC In Synergy? What tools do you use? What lessons can SEOs learn from PPC? What questions should SEOs be asking...

If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend instead of battling with them as a foe. Mufaddal says: “Stop worrying about AI overviews. Obviously, it’s the most discussed topic but, from my point of view, AIO is not a threat to SEOs or organic traffic. In fact, it is going to help us maintain the t...