SEO 101

Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing and podcasting insights for effective SEO. Tune in for more essential SEO knowledge! Advertising Inquiries: https://redci...

In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to connect with nearby customers. Boost your local market visibility today! Advertising Inquiries: https://redcircle.com/brands Privacy & Op...

In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover actionable insights to boost your website's visibility. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https:/...

Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we explore the core principles of digital visibility. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/p...

This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is, why it is named that, who the noteworthy search engines are, their marketshare, and how search engines work. The next episode will be...

 In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search Console. We also cover Google's bug fix in News indexing, the discontinuation of the related search operator, and the performance-enhancing WordPress V6.3 update. Insights from the Washington Post's...

Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments and optimize your online presence with key insights and expert advice. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile-first indexing, and how to use ChatGPT for schema markup creation. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi. The hosts discuss the recent changes to the search landscape… most notably that Bing is in the news more often. This full episode continues with more search engine news worthy of your time. Advertising Inquiries: https://redcircle....

Another broad core update is unleashed, improvements to the Search Status Dashboard, a tip for video SEO that you don’t want to miss, and more insights into the good and bad of AI for SEO.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

More information continues to be revealed about Google’s Product Review Update. Ross and Scott review more about ChatGPT and SEO, plus a local SEO tip, and more thoughts from Google’s John Mueller. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google says they will automatically set up Google Analytics 4 for anyone who hasn’t done so… but it comes with serious caveats you need to be aware of. Also, AI chat is all over the news right now and for good reason, it is changing the way we work! Ross and Scott discuss the latest news on AI for SEO and the teased releases of AI for search from Bing and Google. Advertising Inquiries: https://red...

Scott and Ross discuss the long-running round of Google algorithmic updates and their respective (but significant) impact on search results. They discuss the impact of the helpful content update on AI written content and finish off the episode with the answer to an SEO 101 listener question. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The hosts started the show by reminiscing on the beginning of Search Engine Land which is now celebrating its 16th birthday. Next up, was the New Google Search Status Dashboard which reports widespread issues for site owners. Other topics discussed include the latest news on the Google Helpful Content Update that targets low-quality content created, a new Link Spam Update that’s about to roll out...

The hosts started the show by discussing the lawsuit Google filed against a company promising Page 1 rankings. Other topics discussed include duplicate website content, the impact of backlinks on ranking, Google algorithms to detect & demote AI-altered plagiarized content, HTTP/3 as a factor in ranking, and much more! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https...

Ross & Scott started the show with news on WooCommerce WordPress plugin vulnerabilities. They then talked about reviewing structured data, updates on Google Business Profile photos, the impact of local review keywords on local rankings, disappearing reviews caused by a GBP bug, and much more!  Bonus: Ross shares some of his learnings from a recent DMO Mastermind.  Advertising Inquiries: https:...

Ross & Scott started the show with news on WordPress vulnerabilities. They then talked about Google’s October 2022 spam update, Google SERP display update, testing of expanded pricing details in Google Product Panel, guidelines for soliciting Google reviews, and so much more.  Bonus: A special offer for business owners for the 25th anniversary of StepForth Web Marketing!  Advertising Inquiries...

Ross & Scott started the show with news on Drupal vulnerabilities. They then did a rundown of the many Google updates in the last few months. Other topics discussed: Google testing the “More Like This” snippet feature, Google Search Console missing data, Google Local Search ranking bug, spiking Google Business Profile suspensions, and much more! Advertising Inquiries: https://redcircle.com/bra...

The show started with a status check on Google’s Helpful Content Update. Ross & Scott then moved on to WordPress 6.02 security issues and Google’s advice on meta descriptions. They also gave valuable tips when they answered a few questions from the audience. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The show started with a big update on Google Helpful Content, which could change SEO as much as Panda did. The hosts then discussed the August product review update, changes in People Also Asked results, Google’s simplified page indexing report, duplicating content in business profile posts, and much more!  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.c...

The hosts started the show with Google’s release of a super basic video on SEO. They also talked about the July 2022 product review algorithm update, the Google indexing issue last July 15, new automated messaging through the Business Profile FAQ section, a Google Review scam, and more! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of the new Search Console Video index report, new rich result guidelines, the Google My Business mobile app, the expiration of Google posts, and much more!  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story snippet,’ LGBTQ+ owned attribute to business profiles, and much more!   Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy