SEO 101

Matt Cutts Goes to Washington, Testifies Google Has Integrity, Europeans Go Fishing for Bad Google Behavior, plus Ross and John answer listener questions on sources for keyword analysis, WordPress plugins and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 2 of their breakout session from AffCon Miami 2010. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 1 of their breakout session from AffCon Miami 2010. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Sources for Keyword Analysis and local listings are some of the topics brought up by listeners this week. Ross and John discuss how they approach this plus they answer a listener question who is trying to break into Googles local listings. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Effective ways of Communicating the Benefits of SEO to potential clients, like local/small business owners that do not know anything about computers who are completely overwhelmed by the internet. Ross and John answer that listener question plus another question on Keyword TLDs. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

How do you do competitor analysis? A listener asks if it has to do with typing in your major keywords from keyword analysis and seeing who ranks well for them, then clicking on their site and literally reading content on the page and checking links to and from the page? David Ogletree from SEOFox.com also chimes in with his perspective. Advertising Inquiries: https://redcircle.com/brands Privacy &...

New Google Local Search Results and How to Adapt. Listeners ask how to optimize for these new results, and how Title Attributes, Menu Labels, and Alt Image descriptions play into SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level domains, Keyword Research, Google Instant, brand search and a new spam report extension for Google Chrome. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Increasing the level of indexation, plus Ross and John discuss what are factors that could lead to non-indexing of a single page, or group of pages if they are in the sitemap. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

What are the top 5 things to focus on when starting an SEO Program on your own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks. Advertising Inquiries: https...

Ross and John discuss a recent blog post that said Google misplaced reviews, ratings, business listings on Google Maps that have since been fixed. They also discuss how Rich Snippets are now being supported in Google Local SERPs. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John answer a listener question on indexation, by offering ways to figure out what is indexed, and what isnt, and once youve figured out what isnt in the index how you increase the level of indexation. They also discuss the new change in brand based searches where up to 7 listings can appear on the first page for a single domain. Advertising Inquiries: https://redcircle.com/brands Privacy...

Ross and John discuss How Social Impacts Traditional SEO. They discuss on site aspects including User Generated Content and Site Buttons and off site with things like Direct Link Development and seeding content. They also answer a listener question on how social media factors into long-term link strategies, and how is it managed in a scalable and effective way. Advertising Inquiries: https://redci...

Ross and John discuss a listener suggested topic on Social Media Optimization and how it can help tie into SEO, like the many ways that you can do to optimize your blog. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Taylor Pratt, Product Marketing Manager for Raven Tools and Co-Founder Jon Henshaw discuss Combining Ranking Results with Analytics and how webmasters can do that with their toolset. They also go into depth about the Raven tool set including features like Private branded reports, plus how you can view traffic, rankings and conversions in one interface and how it handles social and integrates analy...

Ross and John comments on a State of Search blog post entitled SEOs are going to end up more hated than traffic wardens and estate agents. They also discuss how the Verizon-Google net neutrality discussions appear to be miss-information plus Matt Cutts and his answer to a question at the SMX Advanced You and A session , discussing Page Sculpting on how there is a way to tell Google what pages are...

Ross and John comments on a State of Search blog post entitled SEOs are going to end up more hated than traffic wardens and estate agents. They also discuss how the Verizon-Google net neutrality discussions appear to be miss-information plus Matt Cutts and his answer to a question at the SMX Advanced You and A session , discussing Page Sculpting on how there is a way to tell Google what pages are...

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith from Engine Ready and Howard Kopp from Moniker. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting, Rich Snippets and Google supposed favoritism of YouTube. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Rand shared SEOmoz's latest correlation study on Google and Bing and how they differ in terms of obtaining rankings. Learn how these search engines are similar and how Bing is changing the game. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John talk about all things Bing including pros and cons, capability with social networking, and how similar it is, or isn't, to Google. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John discuss Googles Mayday and Toolbar PageRank Update, and the impact that Mayday has had with longtail search terms. Finally, they discuss what you do when you're stuck trying optimize a major brand. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Local Search is one of the fastest growing portions of search. Ross and John discuss the basics of getting going with local search, including getting your information on platforms like Yelp and FourSquare. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John continue into their discussion on Keyword Research, including High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker, Microsoft Advertising Intelligence Plugin. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy