SEO 101

Ross Dunn and John Carcutt discusslinkbuilding tactics, public hatred forGoogle Mapmaker,Quality Content Guidelines,Google Now Supports Crawling andIndexing Locale-Adaptive Web Pages, andMatt Cutts Talking About The Early Days At Google.   Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross Dunn and John Carcutt describe in detail why SEOcan be spelledA.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John continue their look into the year of algorithm changes including Payday Loan 2.0 Targeting highly spammy categories, Google Panda 4.0 7.5 percentof English Language queries hit, Authorship Photo Drop Signaling big changes to come. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 - Targeting highly spammy categories,  Google  Panda 4.0 - 7.5 percentof English Language queries hit,  Authorship Photo Drop...

Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News in Spainandcutting all news content from Spain;Google Says Penguin To Shift To Continu...

Ross and John answer listener questions about optimizing for keyword phrases, managingGoogle+ Local pages for yourbusiness. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is theinventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics andAdWords Tags) and a top search specialist at the Canadian Red Cross. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month. Ross and John also talk Google and talk numbers when it comes to The Nofollow Attribute , Link Building As Not Spam, Negative SEO Extort...

Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking). Feel free to follow the outline as you listen. Those D.A.M SEO Tools D = Discovery Tools: Keyword Research Google site: and Google cache: Competitive Research...

Penguin 3.0 Rollout Finally here or is it? Is this an update or a new Algo? On a side note - Pirate Update 2.0 happens as well. New Study - Rank number1 in Mobile search or nothing. Tool in webmaster tools for domain changes has updated asJohn Muller updates saying we just updated it to guide you through a part of the process, double-checking that you have the sites verified, that the redirects ar...

Ross and John discuss the recent SEMPO guidelines and how they could impact the industry, plusTopSEOssaysWe Have Not Been Banned By Google,Google releases video series on taking your local business online. Plus they answr listener questions onGoogle monitoring interactions a user has on a web page, and new domain names. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https:/...

Yahoo Directory goes away, how some mobile search campaigns not being tracked?  We also hear client stories dealing with website switching and Google Webmaster Tools. Plus,  we hear the story of an interior designer client friend of Ross who has landed an account with Lamborghini and is asked for a crazy favor. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircl...

Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines. Plus, Ross and John offer Commentaryabout howKeywords are DEAD and aMozstory discussesGoogle Answer Boxes Now Showing Up 60percentMore Often   Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors - Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google Webmaster Tools Notifications For Faulty Redirects andNew Color-Coded Fetch As Google; Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds TheLack ofUnannounced Penguin Updates;Low quality guest blogging is considered little or no original content by Google. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privac...

Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong. Plus, they discuss Bing Updates, Author Stats Removed from Google Webmaster Tools, and Authorship Photos Live On. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The Google Pigeon Update and how its seen as a very impactful algorithmic update specific to local search. Plus, Moz Guest Post controversyand more MozCon 2014 takeaways including Stephanie Beadell on Bad Data via Surveys, Stacey MacNaught on Content Creation and Rich Millington on Building a successful community Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcir...

More from MozCon 2014 as Ross speaks about Maintaining SEO Focus with Marshall Simmonds, Founder of Define Media Group Inc, who presented a dicussion entitled Keep the Focus on the Doughnuts. Also, Ross talks to Mike Ramsey of Nifty Marketing, who spoke aboutLocal SEO Lessons from Small Town USA Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas. Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...

The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave       Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...

Google Drops Google+ Images and Circle counts from standard SERP listings;  John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study  plus a listener question on the risk of duplicate content.       Related articles across the web How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Bing Showing Authorship; Google Improved...

Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more. Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent. Google Algorithm Changes for Fix...

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum. Related articles across the web Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 Matt Cutts On What SEOs Can Expect From Google Coming Up Javascript and PageRank...