Senior Living Marketing Perspectives

Topics Discussed and Key Points: The origin of the SMASH conference How SMASH has evolved over the years Topics to expect at SMASH 2020 Lead generation, conversion, and management during and after COVID-19 Reimagining sales and marketing in the new normal Interacting with prospects with virtual tools  Episode Summary: In today’s episode, Debbie speaks with Bailey Beeken, President of Senior Care E...

Topics Discussed and Key Points: How senior living providers can change their marketing strategy following the impact of COVID-19 Reframing the message of an industry under fire by mainstream media during the pandemic Why websites should not limit their assurances regarding COVID-19 to a single page Tips on using visual materials such as infographics to improve a brand’s messaging Differentiating...

Topics Discussed and Key Points: How putting a pause on move-ins affected Northbridge The “Northbridge Good Vibes” campaign Platforms that Northbridge is using to connect with families Northbridge’s creative magazine ad that focused on the people rather than the facility What prospects will look for in a senior living community going forward The “Behind the Mask” campaign Episode Summary: In today...

Topics Discussed and Key Points: How the internet and social media changed the lead generation game Why marketing is more important than sales Qualities of an inbound organization The basic philosophy and foundational principles of inbound marketing What touchpoints to put in place to qualify leads as reliably and efficiently as possible Why having happy customers is more important today than ever...

Topics Discussed and Key Points: Roobrik’s purpose and unique approach to gathering data Gathering data and building trust via anonymous “conversational assessments” What senior living operators can learn from data gathered by Roobrik How COVID-19 has impacted prospect behaviors and uncertainties Other potential uses for Roobrik’s decision science technology Episode Summary: In today’s episode, De...

Topics Discussed and Key Points: The new channels Leading Response is leveraging to continue introducing people to their clients Is direct mail still a useful marketing tool today? What types of content are prospects looking for in the new normal? How to nurture and advance leads who are already in the pipeline Measuring ROI An easy way to double your click-through rate What the most successful se...

Topics Discussed and Key Points: The lackluster quality of most stock photos depicting seniors What it is like to work with 80+-year-old models, including those with cognitive disabilities Why Tom incorporates stories into his photos How senior living facilities can improve their marketing by showcasing quality photos Justifying the cost of quality photoshoots for marketing purposes Rebuilding tru...

Topics Discussed and Key Points: Key impacts of COVID-19 on the senior living industry in China The importance of building relationships with prospects amid COVID-19 Useful technologies and other strategies to engage with prospects during quarantine How to “check the temperature” of your lead base during these turbulent times Training salespeople that can effectively navigate the current climate  ...

Topics Discussed and Key Points: SiteStaff Chat’s edge over other conversion services The two types of prospects that chat support representatives typically engage with How SiteStaff’s engagement specialists conduct conversations with prospects The importance of earning the right to ask for a prospect’s personal information Why Bill is passionate about empathy and culture   Episode Summary: In tod...

Topics Discussed and Key Points: The importance of creating an effective sales culture How to develop a sales training process Practical advice on empathetic selling to maximize your existing database when COVID-19 has slowed down the flow of new leads Lessons learned by Mike after having done over 150,000 mystery shops   Episode Summary: In today’s episode, Debbie speaks with Mike Miller, Preside...

Topics Discussed and Key Points: What direction should marketing and communications take amid COVID-19? The power of “sharing, not selling” as a long-term approach to business development Why your organization should shift from crisis communication to resource communication How to get people comfortable about potentially moving into a senior living community during a pandemic What can we learn fro...

Julie Podewitz - Chief Sales Officer at Vitality Living: Vitality Living has found great success using new marketing, sales and communication channels during the COVID pandemic.  Their brand reach has quadrupled and their teams are successfully adopting new technologies to attract, nurture and close sales.  Julie shares their best practices and results.  Get ready to be inspired!

The senior living industry has weathered hurricanes, earthquakes, tornadoes and fires. But COVID-19 is requiring a whole new playbook.  Join us for the inaugural podcast as we discuss lessons learned during COVID-19 and making the most of this unique situation.