Send It!

Struggling with retention but not sure what’s broken? In this episode, Jimmy Kim and Chase Dimond walk through their 7-part retention audit framework used to diagnose DTC brands in 60 minutes or less. Whether you’re an agency, operator, or founder, this episode breaks down how to find revenue leaks, fix deliverability, improve your flows, and benchmark your lifecycle strategy against the best in t...

Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks. In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking. From accidental taps to bot activity to real buyer intent, not every click means the same thing. But most ESPs lump them all together, inflating your metrics and misleading your decisions. Jimmy an...

AI just predicted the future of retention marketing… but is it accurate? In this episode, Jimmy Kim and Chase Dimond ask ChatGPT to generate bold 2026 predictions for ecommerce email and SMS marketers and then break down what they agree with, what’s BS, and what might already be happening. From segmentation going predictive to retention teams owning margin and profit, this episode is packed with s...

Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email. In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab. They cover everything from the new Manage Subscriptions view (which ranks senders by frequency an...

BFCM 2025 didn’t play out the way anyone expected. In this special report, Jimmy Kim and Chase Dimond break down what actually happened, why it happened, and what it means for ecommerce brands heading into 2026. Pulling fresh data from Omnisend, Shopify, Adobe Analytics, and hundreds of brand conversations, they unpack the consumer behavior, sales trends, offer performance, inbox shifts, SMS usage...

Most brands blow their budget on BFCM and then ghost their best customers. In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how to fix it. You’ll learn how to turn high-intent, one-time buyers into loyal, high-LTV customers using a proven 4-stage retention strategy. They share the campaigns to send, the exact follow-up timing,...

What's the perfect email cadence? Daily, weekly, or just when you have something to say? In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand. They share real examples, revenue-impacting data, and a step-by-step framework to test and d...

The biggest week in ecommerce is the one everyone forgets. In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark. Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat yoursel...

Ever wondered what Jimmy and Chase are up to behind the scenes? In this episode, the duo reflect on their first year of partnership and pull back the curtain on what they’re building next… two new tools designed to change the way ecommerce brands do retention marketing. From analyzing millions of emails to redefining attribution, they break down how Inboox.ai and eClickTrack are solving the bigges...

What if 80% of your email revenue comes from just 20% of your effort? In this episode, Jimmy Kim and Chase Dimond unpack the real data behind ecommerce email performance; revealing the flows, segments, and campaigns that actually move the needle (and the ones you can delete today). They’ll show you how to stop over-engineering your automations, focus on the top-earning flows, and simplify your ema...

Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late). In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast. They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel or...

What’s really happening in email, SMS, and push marketing this year? In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) joins Jimmy Kim and Chase Dimond to break down performance insights from over 150,000 ecommerce brands - covering 41 billion emails, 694 million SMS, and 869 million push notifications. They dig into the numbers shaping 2025: open and click trends, convers...

Apple’s iOS 26 update just changed the game for retention marketers. With link tracking stripped, device signals scrambled, inflated open rates, and SMS promos getting buried in “Unknown Senders,” the old email and SMS playbooks won’t cut it anymore. In this episode, Jimmy Kim and Chase Dimond unpack exactly what’s different, why it matters, and how ecommerce brands can adapt ahead of Black Friday...

The average shopper gets 121+ emails a day… and during peak seasons like Black Friday, it can feel like 200+. Most brands try to compete by sending even more emails, which just adds to the clutter. The smartest marketers take the opposite approach. In this episode of Send It!, Jimmy Kim and Chase Dimond break down how to cut through inbox chaos with smarter timing, distinctive creative, and emails...

How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more. Eric shares his journey from starting as an in-house email marketer to building an agency...

Most brands still treat email and SMS like broadcast tools. They send promotions, track clicks, and hope for the best. But the smartest operators are shifting to conversational commerce, where every message invites a response, every reply provides insight, and every interaction strengthens the customer relationship. In this episode of Send It!, Jimmy Kim and Chase Dimond share the frameworks top e...

Your email and SMS subscribers are more than just an audience, they’re your biggest growth lever. In this episode of the Send It! podcast, Jimmy Kim and Chase Dimond unpack how to build referral and rewards programs that transform satisfied customers into powerful brand advocates. Referred customers are some of the most valuable you can acquire. They typically have 25% higher lifetime value, churn...

Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and deliverability at scale. In this episode of Send It, Jimmy Kim and Chase Dimond break down five proven strategies to reduce unsubscribes and complaints, including: ✅ Optimizing email frequency and tim...

Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marketing hacks that cost almost nothing to implement but deliver massive results. From manual personalization that outperforms AI to creative segmentation using data you already have, these strategies pr...

The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force them will create bottlenecks that kill your growth. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal why most successful brands hit retention plateaus and break down the five critical areas where your email and SMS strategies must fundam...

97% of your website visitors leave without buying, here's how to win them back. Most eCommerce brands just blast these warm prospects with discount codes and wonder why it's not working, but the real opportunity lies in proper mid-funnel nurturing. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the psychology of mid-funnel prospects and reveal exactly how to nurture the...

Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything. In this episode of Send It!, Jimmy and Chase reveal how AI is transforming eCommerce marketing from content creation bottlenecks to revenue-generating machines. You'll learn how leading brands are using AI to break through creator's block, implement smart segmentation wi...

The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copywriting is just about being clever or creative. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the top 5 copywriting styles that consistently drive results for eCommerce brands, complete with specific frameworks, real examples, and...

Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands - and you can too. In this episode of Send It! Podcast, Chase and Jimmy are joined by retention expert Thomas Lalas (who's worked with 11 category-defining brands including Everyday Dose, Physician's Choice, RYZE Superfoods, and Heights). The...

While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates. In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS rema...