SparkLoop

Send & Grow by SparkLoop

Business EN ↓ 54 episodes

Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

Be sure to visit the podcast's website and support the creator: sparkloop.app

Author

SparkLoop

Category

Business

Podcast website

sparkloop.app

Latest episode

Oct 29, 2026

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Episodes

Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers 14.12.2023

Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman , a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coache...

Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI 05.12.2023

Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett , co-founder of ChooseFI , to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved ove...

Unpacking innovative growth strategies — with Sam Klemens of The Rollup 28.11.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop 's Dylan Redekop chats with Sam Klemens of T he Rollup , a unique and irreverent newsletter about finance.  Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an ass...

From Newsletter to Creator Empire - with Jay Clouse of Creator Science 17.11.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science , a newsletter.  Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journey started with a newsletter way back in 2017...

Mastering efficient organic growth — with Mike Benitez of The Merge 10.10.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space.  Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge...

From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter 12.09.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders.  Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's Newsletter to over 63k subscribers while quickly...

Using giveaways to maximize growth with Aleyda Solis of SEOFOMO 06.09.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO , a newsletter for SEOs.  Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her news...

From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points 29.08.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points , a paid newsletter for the college sports industry.  Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's lev...

Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders 08.08.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders , a super niche newsletter set to hit $100k in revenue.  Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Insiders — the fastest-growing newsletter for Amaz...

Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas 01.08.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics.  Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribe...

Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle) 11.07.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.  And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agenc...

Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media 04.07.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media .  Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsle...

How to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors Stuff 27.06.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of  Who Sponsors Stuff .  They are the co-founders of Who Sponsors Stuff —a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined kn...

Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy 20.06.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter .   Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market...

Growing your newsletter in 2023 — with Manny Reyes of Workweek 30.05.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc.  Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.   In this episode, Manny & Louis discuss: the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter the best way for creat...

The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer 11.05.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer —and now also of Psychology of Marketing .  Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he & the Stacked Marketer team acquired...

Building a Creator-Driven Newsletter in 2023 — with Nathan Barry of ConvertKit 03.05.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit.  Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several news...

From Zero to Profit: How to Build and Monetize a Successful Newsletter — with Justin Moore of Creator Wizard 18.04.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of t he Creator Wizard newsletter.  Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly...

Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over 11.04.2023

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.  Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reachin...

Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew 26.10.2022

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter. Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the wa...

Sustainable media businesses — with Brian Morrissey of The Rebooting 21.06.2022

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast.  Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media. In today's episode, we discuss:...

Running events as a newsletter operator — with Sophia Patten of Workweek 07.06.2022

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek .  Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators. Events are a super hot-button topic for newsletter operators right now. With the potential to grow communit...

How to plan your referral rewards — with Arvid Kahl of The Bootstrapped Founder 31.05.2022

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl .  Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to record the whole conversation — to give you...

How to sell newsletter ads — with Katy Huff of MadRev 25.05.2022

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev. We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including: how important is is a media deck, really? how should you package your ad sa...

Growing a daily newsletter to 300k+ subscribers — with Pat Trousdale of The Daily Upside 04.05.2022

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside . We jump straight into the good stuff, including: how The Daily Upside grew to over 300k newsletter subscribers without any social media presence what growth and revenue channels are working for The Daily Upside today...

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