Selling In The Motor Trade

Set the agenda early in the process in your booking call before you up-sell any products.

From selling cars to owning a dealership, Jason has done it all. He now owns a marketing company and shares some his experience and top tips with us.

Ensure you upsell to every customer, as you may upset them if you don't! https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

An inspiring interview with Jayne, learning about her thoughts on training and development. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

Your are not selling your technician's time but their expertise.

A great interview with Lee and Jonny, discussing what makes a successful event. Simon interviews Lee Higgins - Founder & CEO, Jonny May - Managing Director, Rhino Events.

Matt is one of the best sales trainers I've ever come across.

More ideas on how to deal with this objection.

As a sales manager you need to second face customers, this episode will help you do just that.

An interesting interview with William, looking his view of the market for Isuzu and their future plans.

More ideas on how to deal with this objection.

Sell the deal to your salesperson, so they think this it's the best deal.

This job is simple, we just make it complicated. Ensure your salesperson has qualified the customer, not just the deal.

Ensure your salesperson has qualified the customer, not just the deal.

This was such an interesting interview with James, we just couldn't stop talking! Rather than cut it, we decided to split the interview into 3 parts, so you don't miss a thing! Enjoy the first part with parts two and three to follow in the next two weeks.

This was such an interesting interview with James, we just couldn't stop talking! Rather than cut it, we decided to split the interview into 3 parts, so you don't miss a thing! Enjoy the first part with parts two and three to follow in the next two weeks.

This was such an interesting interview with James, we just couldn't stop talking! Rather than cut it, we decided to split the interview into 3 parts, so you don't miss a thing! Enjoy the first part with parts two and three to follow in the next two weeks.

A great interview with Sean, who has 22 year experience with BMW and 18 of those with Vines. He explains how their brand values of being positive, supportive and to have integrity have helped build the culture of the business.

Peter was born into the motor trade and has worked in it helping his dad since he was 5. He explains that their values of caring, honest and proud are part of their DNA.

Mike has been in the trade for 20 years, and moved to his current role in Leasing Options when he saw the move towards internet buying. His motto is "just remember there is a customer a the end of this".

Skippy's Six Steps are basic tips that will help you get the best out of your team.

An inspiring interview with Colin looking back to were he started in sales as a double glazing canvasser, then selling chemicals at 17 up to where he is today at John Clark Group.

Allistair gives amazing insights into digital enquiry response times and the resulting appointment conversions.

The last two fundamentals that have to be satisfied for anyone to buy anything.

Paul shares his work journey from being a mechanic to running Brayleys, and some of his best practices.