Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.
Sell More Online by Wapiti Digital
Dan Ericson, owner of Wapiti Digital in Waverly, Iowa, has seen a lot of small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website: https://wapiti.digital.
Author
Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.
Category
Podcast website
Latest episode
Dec 10, 2025
Where to listen?
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Episodes
A Candid Chat on Burn Out 11.09.2019 12:12
Dan's back after an almost 3-month break from the pod. During that time, so many things have happened - including Dan's own battle with debilitating "Burn Out". In this discussion, Dan share's his experience and one of the big ways he was able to overcome it and bring the joy back to his life. Let’s Get Started. Related Article on BrandShouter.com: https://www.brandshouter.com/candid-chat-burn-out...
Naming Your Business 24.06.2019 14:32
Naming your business can be a really tough task. There are so many factors that come to play in ensuring the name you choose best reflects who you are, what your business does and how you serve others. Some businesses take this decision lightly and a few pull it off. Others, spend lots of time getting into the smallest details to come up with a unique and clever name. The question is, however, how...
Should I Rebrand My Business? 17.06.2019 15:02
Have you ever had the thought that you should rebrand your business? We all make minor adjustments to our brand but to completely rebrand a company - well, that’s like giving your business open-heart surgery and hoping to come out of it better than before. In this episode, I explore the idea of rebranding your business and chat about the pros and cons of such a huge decision. Related Article on Br...
How We Sell Everyday 03.06.2019 22:32
Sales is a part of this world no matter how you look at it. Do you sell cars? You’re a sales person. Do you build websites? Sales person. Do you clean the floors? Sales Person. You see, regardless of what you do for a profession and regardless of who you spend time around, you spend a lot of time selling. Don’t believe me? Well, listen to this podcast and see if I can’t convince you. Related Artic...
An Interview With Business Coach, Kate Bagoy 27.05.2019 22:14
Dan interviews Kate Bagoy, a coach that focuses on burnt-out corporate officers starting new businesses. In this episode, you can expect a fun, lively conversation as Kate explains her past and describes the path that brought her to where she is today. If you're looking to take your business further, this power conversation between business growth experts will help direct some of your next steps!...
Communicating Your Product or Service 06.05.2019 24:31
Having a great product or providing an indispensable service is important to having a viable business. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these are...
Subscription eCommerce for Coffee Retailers 29.04.2019 21:58
This podcast is a highly specific look at the industry I used to start my marketing career. For anyone working in the coffee industry, I think you’ll find a ton of useful information in this podcast. If you’re not a “miracle bean” professional, there is still a lot to gain for your business. I’m sipping my cup of Joe now.
Importance of a Style Guide 15.04.2019 16:41
Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives 100% of our style and branding decisions. If you run a company and don’t have a style guide for your business, your marketing probably needs a lot of help. Let’s tackle this head-on. Related Article on BrandSh...
Picking The Right Domain Name 08.04.2019 20:48
Choosing the best domain name for your company should be a bit of a process. Many companies make domain name selection an after-thought and don’t realize how important it is until it’s far too late. In this episode, I aim to simplify the domain selection process so you can focus on getting the domains that are best for your business and allow you the most growth potential. Related Article on Brand...
Thoughts on Hiring, Contracting, and Outsourcing 01.04.2019 13:41
In this episode, Dan discusses his thoughts and recent struggles with finding the right people to help him take Brand Shouter even further. He addresses his thoughts on Hiring, Contracting, and Outsourcing.
Creating A Website That Converts 18.03.2019 24:26
Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to when setting up your website for conversion. Related Article on BrandShouter.com: https://www.brandshouter....
Becoming An Authority In Your Local Area 04.03.2019 21:50
Becoming a local authority has many benefits to it. Of course it can bring money and success but it can also bring relationships, a solid base to build your business on, and good will. In the episode, I chat about a negative and positive experience I had with businesses and how that affects their authority here locally. Related Article on BrandShouter.com: https://www.brandshouter.com/becoming-aut...
Think Really Hard Before Leaving a Negative Review 25.02.2019 19:14
It is SO easy for anyone that has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. Businesses can be made and broken on the backs of online reviews. In this episode, I explore the idea of thinking twice before leaving a review that could do massive damage to a small business trying to succeed. Related Article on...
Adding Technology To Your Business 18.02.2019 15:15
Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies to stay ahead of the curve. For a lot of businesses, however, technology can actually hinder growth. Don’t adopt technology for technology's sake. Don’t be scared to bring in the technology and help necessary to help your business...
You Need Google Workspace For Business 11.02.2019 14:50
Any well functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business persons, there is really only one option that takes care of all of your needs. That option? Google’s G Suite. From an enterprise class email backbone to amazing online storage to a full suite of office applications, G Suite delivers the backbone that your business needs to run and...
How to Write Emails that Convert 05.02.2019 25:32
Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It also can be a huge lead generation tool as well as a prime conversion funnel. In the episode I’m going to cover the anatomy of emails that are built to convert. Related Article on Br...
The Designer CPA - An Interview With Peter Lang 28.01.2019 24:49
Today, I have the pleasure of interviewing Peter Lang - owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being “Too Helpful”. This led him to realize that corporate life wasn’t for him. Instead, he chose the pursue the path of being a CPA that focuses on creatives and interior designers. It was a pleasur...
Coping With Uncertainty In Business 21.01.2019 23:34
If there is one thing every business owner can hang their hat on, it’s the fact that we’ll spend more time in deep uncertainty than we will ever experience “job security”. As I start this podcast, I’m dealing with massive amounts of uncertainty - which really is nothing new. Join me as I explore the depths of uncertainty I experience and share some of my coping mechanisms. Ultimately, the uncertai...
The Best Tools For Small Business 14.01.2019 27:47
Every business needs specific tools to keep running efficiently and effectively. There are MANY tools available that can help a small business person be organized and streamline business processes. I’ve tried many different tools and solutions and have finally found the ones I feel work best for a small business that is wanting to grow quickly without spending tons of revenue to streamline the pro...
How To Keep New Content Flowing 07.01.2019 12:52
Chances are, if you have a business, are a marketing professional or work in content, one of the struggles that you will have on a daily basis is in content creation. Content is important in helping your business look alive and functional across the internet and to potential clients. Today's podcast addresses about ways to explode your content across the internet and in person. All while spending...
Happy New Year from Brand Shouter 01.01.2019 0:59
Here's to an amazing 2019!
Setting Goals for Small Business 31.12.2018 15:48
Small business owners are just as susceptible to failing to live up to their "New Years Resolutions" as the rest of us. The problem: We all set goals that aren't smart - or S.M.A.R.T. In this episode I quickly break down what a S.M.A.R.T. goal is and apply it - on the most basic level - to small businesses. Start off the new year with a goal that is achievable and will lead to your success. Relate...
Merry Christmas From Brand Shouter 25.12.2018 1:09
Wishing all of you a very, Merry Christmas!
2018 Review - The Results of Our Master Marketing Experiment 24.12.2018 22:27
For this episode, we chat a bit about Brand Shouter and show how spending just one year of focus on your brand can make a massive difference. Get ready to learn from our mistakes and successes! Related Article: https://www.brandshouter.com/our-master-marketing-experiment/
Knowing When To Quit 17.12.2018 11:35
Growing up, my family strongly frowned upon quitting just about anything. It was a concession that you were no good at what you were doing and that you were unwilling to push through a barrier to succeed. I would like to posit a different view: While there are times that quitting is indeed giving up on something that you could be much better at, there are many things in life and business that quit...
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