Self Storage Income

Single Family homes and Self Storage facilities are drastically different assets. They are both a solid path of investment that can yield great returns. And as a homeowner (or a prospective one), self storage may seen complicated and out of your price range. Like Mike, you may be a homeowner with 1 or multiple properties. He is an ex-corporate worker in the Charolette, NC area and used to be a pla...

Self storage marketing is one of the most CRUCIAL parts of owning a facility, but most self storage operators completely overlook it. They hear words like “branding,” “advertising,” and “SEO” and become frozen, so they stick to drive-by marketing and running ads in the local newspaper. This WILL NOT work in 2024, and with vacancies still running high across the country, the ONLY thing that will sa...

Buying self storage can sounds like an impossible task for a beginner, right? Well, we’ve bought dozens of facilities, even when competition is tight—and we’re showing you what we see in the market today so YOU can acquire your first or next storage deal! Your next self storage facility is closer than you think! But before you get into self storage, you need to know what you want to buy. We’ll det...

The Fed chair Jerome Powell decided to stop interest rate hikes. It's in the news, it's what's trending - but is it accurate? If so, what are the effects on storage?   The potential rate drop creates a weird dichotomy. Despite wanting GDP to drop, and for unemployment to rise, the Fed changing its tune is surprising. Recessions are the most effective way to stop inflation...when it works. It'...

Starting over every since year (New Year, New Me) can actually be a bad thing. Why? Because resetting your own progress can actually lead you to regress, not progress.     I n this episode, AJ and Conner talk about how to CRUSH your storage goals in 2024. We started out with a facility FIRE. Without our strategic approach to handling crises based on our past experience, it could have bee...

Commercial lending is a mess. Interest rates are up, deals aren’t getting done, and banks are becoming very selective with who they lend money to. And whether you’re a beginner or a veteran investor, you’re feeling the sting of struggling to find the money to make your next deal happen.     But what if we told you it wasn’t impossible to find funding even in 2024’s tough real estate mark...

Missed Part 1? Check it out here:  https://youtu.be/0Q_aD48I2qM   The Business of Self Storage includes all the important Core Departments that makes the wheels go round. We're talking about legal, accounting, acquisitions, technology, and more. We talked about the day to day operations that happens at a facility in our previous episode. But there's two sides to it: the Business of Stora...

Investing in self storage is not a "passive" investment. It's about how the business is run. We talk a lot about the investment side of things, but what about the business itself?  In this 2 part episode, we focus on how the business side of self storage is executed, with our very own co-host Conner Skeen, who is the COO of our asset management side. He brings over key concepts and ways we ap...

Real estate took a hit in 2023. Many companies were laying off their deal acquisitions teams. Because it's true - real estate transactions are down massively. But deals still happen. 70% of our deals this year has been off-market deals. This looked very different just a few years ago. In this episode, we brought on Brian Mullally, our VP of Acquisitions from Cedar Creek Capital. We talk about key...

Since we have numbers and charts, this episode is better experienced over on our YouTube channel:  https://youtu.be/-FYu86WdZSY   2023 SUCKED. It was a hard year for storage. We talked about how the market has changed in the last episode, but today, we want to see how those changes have affected our assets. Yes, we're sharing with you OUR NUMBERS and talking about insights. I can't...

Want to take advantage of today's market conditions with us? Learn more: https://cedar.cc/ The Self Storage Market is now more different than ever. This is the first time we're seeing the impact of high interest rates in this industry. All the policy changes in the last year have culminated in us approaching storage in a way we have never before. What's going on with the self storage market? In th...

When Jonas started investing in Self Storage, he sent out turkeys to storage owners in his area - TURKEYS - during the Thanksgiving season. He didn't use mailers or run ads, but was able to secure 3 deals, despite this unconventional "tactic." Our guest today, Jonas Duckett, now owns over 30 facilities that he acquired with his wife. His valuable insight into the dealmaking process is why we wante...

If you want to get into the Self Storage investing game, you may be trying to decide if buying a pre-built facility is better than building one on a blank plot of land (or expanding an existing one).   Our guest Matt Wallace has extensive experience with just this. He transitioned from multifamily residential real estate to Self Storage, and had to go through many challenges and hoops to buil...

Finding a self storage deal can be daunting. You know there's opportunity, but it can be hard to find unless you know exactly where to look.  In this episode, we talk to Shoiab Kabani, who first joined our Inner Circle community 6 months ago. He asked, "If I'm going to buy a facility, what do I focus on?" From there, he went into a learning deep dive, and applied his knowledge on his own. Now...

Buying your first storage facility is no easy feat. Today we talk with Ben to learn how he bought his first one. Ben Gottfredson started in his small town of St George, Utah, where he bought his first facility after being denied by banks repeatedly. He started with a small service business, but quickly realized the potential of self storage and thought it was worth being persistent for. We're talk...

Self Storage is not just a real estate investment - it's a business. And it should be treated as one. "You don't have a business until you can go somewhere to 3-4 days and you company continues to make money." So today we brought A&E's Pace Morby on the podcast to discuss how he built his real estate business and is somehow able to manage it with his insanely busy schedule. If that s...

Coming fresh off from our event, Conner and AJ discuss their main takeaways on what they learned, and what the next step looks like for them. What did we learn, and what are we seeing on the ground?  We have a UNIT FULL of exclusive episodes, including one from the amazing Pace Morby that we did live on stage, and many more than were never heard or seen before. Stay tuned! Want to take advant...

Ever wondered how to compare the profits in multifamily and self-storage real estate? Join us in this episode as we dive deep into the numbers with our special guest, Maryanne! Many people begin their real estate journey in multifamily. While that's okay, there is a lot of extra work involved in multifamily. We invited our very own Asset Manager,  Maryanne Fasanya , who comes from a multifami...

How do you underwriting a facility if the market is turned upside down? In our latest youtube video, we talk about the massive rate drops that have plagued the self storage industry in the past year. BUT, the largest storage companies, the REITs, are making RECORD PROFITS. How is that possible? Our video on the massive rate drops:  https://youtu.be/Xd-eCkvSXPE   But more importantly, how...

The possibility of regulating self-storage rates has loomed on the horizon, and it may be closer to becoming a reality than we anticipated.  I'm here to break it down for you, why it's a problem, why there is a discussion about doing it at all, and why the whole situation isn't as straightforward as it seems. Trust me, there are some surprising reasons behind all this, and we're in for some m...

Our Self Storage Income Live Event:  https://www.selfstorageincome.com/ssi-live-2023   Self Storage has changed MASSIVELY in the last 10 years. Big players have entered the market and started investing in a key component: technology.  If you don't have a website nowadays, your business *will not* be discovered. The self storage facility today is far more advanced than that of just a...

We're answering your questions LIVE on the podcast! This episode was previously streamed over on our instagram. Follow us there and send us your questions! https://www.instagram.com/ajosborne/   Take the first step. Surround yourself with the industry experts, and network with those just like you at our Self Storage Income Live Event:  https://www.selfstorageincome.com/ssi-live-2023 &nbs...

Starting out in Self Storage can be daunting, especially when you're doing it all by yourself. Doesn't matter if you are starting with nothing and just want to create some extra income, or if you want to start a full-on, scalable business. It's difficult, right? But that's exactly what Masha and Erik did. And they did it within the last 3 years.  Masha Klapanova emigrated from Russia with her...

How do you grow wealth in self storage? Today, we're going BACK TO BASICS, specifically: how storage is NOT an investment, it's a business. It should be treated as such. What? What does that mean? It all distills down to this: operational improvements.  It worked for our first few facilities, and we use this model in our company to this day. Customers deserve a good experience when they walk...

Self Storage street rates have tanked, hitting a historical low for the last decade. But that's not the whole story. Customers are getting tired of what's happening.  Typically, street rates, or the rate that is advertised publicly, will correlate with two things: revenue and occupancy. Usually, when people don't rent enough units, you have to drop the price to spur demand. Well, that's not w...