Alliance of Independent Authors
Self-Publishing with ALLi
The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.
Author
Alliance of Independent Authors
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
What's the Best App to Write My Novel? Questions Answered for NaNoWriMo; Self-Publishing News 20.11.2019 50:07
To celebrate National Novel Writing Month, (NaNoWriMo), ALLi Director Orna Ross and Partner Liaison and US Ambassador Michael La Ronn answer writing questions. Among them ... What's the best app to write my novel? How do I conquer writer's block? Help! I'm stuck in the murky middle of my novel! Where do I find beta readers? What are the best tips for editing my novel? Also ALLi News Editor Dan Hol...
Inspirational Indie Author Interview #33: Sue Stern's Memoir of Her Daughter's Life With Cerebral Palsy is Also the Story of a Spiritual Journey 17.11.2019 13:22
My guest this week is Sue Stern, who at the age of 80 is hitting her stride as an author. When she wrote The Child Who Spoke With her Eyes , a memoir of the all-too-short life of her daughter who suffered from cerebral palsy, she called forth a great deal of pain mixed with the joy of her memory. Along the way, she found a spiritual path through the journey she took with her daughter. Every week...
Book Marketing: Who is Your Reader and Why Should You Care? 13.11.2019 34:35
All the foundations of book marketing begin with knowing your audience. And that is your reader! How do you identify who your reader is? How deep do you need to dig? What difference does knowing exactly who your target reader is affect your overall book marketing approach? Join Orna Ross and Sacha Black as they discuss the differences and similarities of identifying readers of nonfiction versus fi...
Inspirational Indie Author Interview #32: Robert Dinsmoor Found Cure for Addiction In Writing and Rehab 10.11.2019 13:21
My guest this week is Robert Dinsmoor, a writer who has seen his share of sadness and addiction, yet is able to find ways to write about them with both wisdom and wit. Robert talks about his journey as a comedy writer whose alcoholism landed him in rehab, where he was able to not only find healing, but also inspiration for his writing. Every week I interview a member of ALLi to talk about their...
Is Germany the Next Self-Publishing Opportunity? Lessons from Frankfurt BookFair and the ALLi Translations Rights Program 06.11.2019 47:25
Should you consider self-publishing in Germany? As Amazon opens its ads dashboard in the UK and Germany, and a number of the authors on the ALLi Indie Author Translation Rights project turn their attention there, Orna and Joanna consider the options for Indie authors around the world who'd like to reach the 29.1 million ebook readers in Germany, in English or in translation. Joanna reports from Fr...
Inspirational Indie Author Interview #31: Ruth Badley Chronicles Grandmother's Short, Troubled Life, Makes Sense of Family History 03.11.2019 16:21
My guest this week is Ruth Badley, whose book, Where Are The Grown-Ups? chronicles her grandmother's short, troubled life and makes sense of her own family history. Ruth is a journalist who discovered long-withheld family secrets about her grandmother that sent her searching for the truth in London's old Jewish East End. Every week I interview a member of ALLi to talk about their writing and what...
How To Market Self-Published Poetry Books 30.10.2019 39:44
Do you want to know how to properly market self-published poetry books? Many poets spend a lot of time submitting to literary journals and competitions, but the new way to reach poetry readers is through digital social media and book publishing. In this session poet and ALLi Director Orna Ross, and Business Developer at book distributor PublishDrive, Dalma Szentpály, discuss some of the many ways...
Inspirational Indie Author Interview #30: Sex, Drugs, and Rabbis: Inside Phil Cohen's Dystopia 27.10.2019 10:15
My guest this week is Phil M. Cohen, whose new novel creates a dystopian future of uncooperative machines, a messianic Jewish cult, and the quest for control over a powerful new drug. He uses humor and scifi to discover the meaning of being Jewish in a chaotic world. Phil's book, Nick Bones Underground , combines the Jewish wit of Michael Chabon with the sci-fi absurdity of Douglas Adams. The bac...
What to do About Shady Publishers? Self-Publishing Questions Answered 23.10.2019 49:16
Has ALLi ever heard of certain shady publishers? That is among the questions answered this month on our monthly Member Q&A, where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your hosts for the Member Q&A: Partner Liaison and US Ambassador Michael La Ronn and ALLi Director Orna Ross. Questions this month include: I published my book with a publisher...
Inspirational Indie Author Interview #29: Victoria Noe's Work with AIDS Patients Prepared Her to Pen 'Friend Grief' Books on Dealing with Loss 20.10.2019 11:36
My guest this week is Victoria Noe, whose experience working with AIDS patients in the 1980s prepared her to write a series of "Friend Grief" books on dealing with loss when somebody close to you dies. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishi...
Go Exclusive or Go Wide: Which is Best for your Book? 16.10.2019 31:29
Going wide and being selectively exclusive is definitely the safest way to a sustainable and scalable author business. But is it the same for fiction and nonfiction? And what is the best approach at different points of an author business? Boni (sitting in for Orna) and Adam discuss going direct to retailers or using aggregators — what are the pros and cons of each, which are worth the effort of go...
Inspirational Indie Author Interview #28: Freddie P. Peters Pens Financial Crime Thrillers Set in an Ethically Challenged World She Knows Well 13.10.2019 13:00
My guest this week Freddie P. Peters, whose background in law and high finance was perfect preparation for her series of financial crime thrillers that also involve espionage, terrorism, and the nature of greed. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Sel...
How To License Your Publishing Rights 09.10.2019 48:11
Orna and Joanna attended the Brand Licensing Show in London and bring back advice and information on publishing rights, deal-making, negotiation, and collaboration for everything from stationery to video, TV to merchandise. Discover new trends and ideas and learn how to build partnerships and secure brand rights. Our advanced salon is brought to you by specialist sponsor IngramSpark . Find more au...
Inspirational Indie Author Interview #27: Mari Howard Writes About the Gray Areas Where Science and Religion Meet 06.10.2019 11:54
My guest this week is Mari Howard, whose books are about finding ways to reconcile science and religion, and about the personal and ethical gray areas between the two. It's not an easy thing to write about during these polarized times, but whether she's writing about in-vitro-fertilization, cloning, or gender transitioning, Mari successfully navigates through questions of prejudice, and the place...
How to Self-Publish Poetry Chapbooks 02.10.2019 38:45
Sometimes called pamphlets, poetry chapbooks are short collections of poems, inexpensively and usually independently published. They are typically in ebook or paperback format—though indies are now producing print-on-demand hardbacks and audiobooks of their own readings, too. ALLi Director Orna Ross publishes chapbooks regularly, whenever she has ten publishable poems, for her "Poems to Inspire" s...
Inspirational Indie Author Interview #26: Religious Fantasy Author Brandon Wilborn Combines Action, Adventure With Explorations of Good and Evil 29.09.2019 13:11
My guest this week is religious fantasy author Brandon Wilborn, who combines the epic fantasy of J.R.R. Tolkien with the religious allegory of C.S. Lewis to create books with action and adventure, yet grounded in lessons on how to handle moral dilemmas of good and evil. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other a...
What is Hybrid Publishing and Should I Consider It? More Questions Answered; Self-Publishing News 25.09.2019 46:28
What is hybrid publishing and should I consider it? That is among the questions answered this month on our monthly Member Q&A, where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your hosts for the Member Q&A: Partner Liaison and US Ambassador Michael La Ronn and ALLi Director Orna Ross. Questions this month include: I'm struggling with formatting my...
Inspirational Indie Author Interview #25: Scottish Author Barry Hutchison Finds Indie Success With Comedy Science Fiction 22.09.2019 18:31
My guest this week is Scottish author Barry Hutchison, who has found great success as an indie author writing comedy science fiction and crime thrillers. These two genres might seem to be unrelated, but to Barry it was about combining topics that interested him with a market that needed to be filled. The result has been a successful transition from traditionally published author to indie, and he h...
Book blurbs, book hooks! 18.09.2019 30:58
Orna Ross, Adam Croft, and Boni Wagner-Stafford discuss the similarities, differences, and key elements in your book blurbs. What must every indie author include in their blurb? What should they never include? What are the differences between fiction versus nonfiction book blurbs? Tune in for this session on book blurb best practices. Find more author advice, tips and tools at our Self-publishing...
Inspirational Indie Author Interview #24: Helena Halme Turned Her Real-Life Experiences into Romantic Nordic Mysteries 15.09.2019 12:19
My guest this week is Helena Halme, a writer of Romantic Nordic Mysteries. She lives in the United Kingdom, but is originally from Finland. Before she became a novelist and ALLi's official Nordic ambassador, Helena played a small, but important, part in Cold War history as a translator for the BBC. In addition to her Nordic Mysteries, Helena writes nonfiction on how to turn your life into fiction...
Orna Ross: Creative Self-Publishing: Optimising Platforms, Formats and Income Streams 15.09.2019 1:01:13
Orna Ross: Creative Self-Publishing: Optimising Platforms, Formats and Income Streams Self-Publishing Advice Conference, Digital Book World 2019
Rachel Thompson: Social Media Book Marketing Strategies 11.09.2019 46:08
What can you do today to master social media book marketing strategies? Which strategies work and which are a waste of precious time? Rachel Thompson, who knows a social trick or two, reviews what works and what doesn't these days, with specific insider tips for Twitter and Facebook Pages. This podcast is part of Self-Publishing Advice Conference , an online author conference that showcases the b...
Inspirational Indie Author Interview #23: Cozy Mystery Author Debbie Young Gives Back to the Indie Author Community 08.09.2019 19:15
My guest this week is Debbie Young, and if you're an ALLi member, you already know her as a helpful presence on the members' facebook page or on our blog. But Debbie has gone through a long journey as a writer to get to a place where she can give back to the indie author community. This is the story of how Debbie has traveled from early promise, to a detour writing promotional blurbs, to fulfilli...
Inspirational Indie Author Interview #22: Alternate History Author Alison Morton Imagines a New Rome, Ruled By Women 05.09.2019 15:33
My guest this week is Alison Morton, whose background as a translator, historian, and British army veteran make her uniquely qualified to write an alternate history of Rome, asking what would have happened had the Roman Empire survived into modern times … and it was ruled by women. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspir...
How To use Audio To Market and Sell Books 04.09.2019 48:02
From audiobooks to readings to podcasts, audio has never been a hotter topic in publishing, but how do you use audio to market and sell books? In search of the answers, Joanna is off to the Podcast Movement Conference in Orlando and Orna is preparing an advance summary of the audio sessions at Digital Book World. The podcast will also focus on how you monetize audio. Our advanced salon is brough...
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