Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Hey there, fellow book enthusiasts! Get ready to dive into the exciting world of book relaunches with none other than the brilliant Jeff Walker, the mastermind behind the Product Launch Formula and a true expert in online product launches. In this episode, we're delving into Jeff's own book relaunch journey, specifically his renowned book "Launch." Brace yourselves for some ins...

Hey there, book lovers! Get ready to supercharge your book sales with insights from the incredible Michael Bungay Stanier, the mastermind behind the phenomenal leadership book "The Coaching Habit." In this mind-blowing interview, we're diving deep into the secrets of his book's success and uncovering strategies to boost your own book sales. Brace yourselves for some serious wis...

Hold on tight, folks, because this episode with Anthony Morrison is going to blow your mind! Now, we know what you might be thinking: "Infomercials? That's not for me!" But trust us when we say this episode is jam-packed with invaluable insights that go far beyond infomercials alone. Anthony spills the beans on the secrets to running a wildly successful infomercial, while also dropp...

One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations.  Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she de...

Get ready for a delightful journey into the world of children's book writing with the incredible Elaine Ursuy! Elaine, a self-published author and former coach at selfpublishing.com, has captured hearts with her ability to explain complex concepts in a way that even kids can understand. And now, she's taking her talent to new heights by venturing into the enchanting realm of children&apo...

Get ready for an eye-opening discussion on turning your book into a captivating online course with the brilliant Marisa Murgatroyd! Have you ever wondered how to write a book that not only educates but also motivates readers to take action? A book that not only imparts knowledge but also creates an immersive and enjoyable experience? And most importantly, a book that naturally leads into launching...

Are you dreaming of becoming a successful fiction author and earning a full-time income from your writing? Wondering what steps to take if your fiction book isn't gaining traction in the market? Look no further because this week's episode is packed with insightful answers and valuable advice from the talented Ramy Vance. Join us as Ramy shares his expertise and sheds light on the secrets...

Hey there! Today's episode is a big one because we have the legendary Steven Pressfield on the show. If you haven't heard of him, then you're missing out on one of the best books on the creative process ever written - "The War of Art". In this episode, we cover a lot of ground and talk about many interesting topics, including: How my experience as a copywriter at an ad age...

Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics. During our conversation, we cover a lot of ground, including: Drawing lessons f...

Ever had the idea of writing a book to make a greater impact through your nonprofit organization? Or perhaps you've considered starting a nonprofit arm for your business or donating a portion of your book royalties to charity? Well, today's episode with the amazing Amy McLaren is tailor-made for you! During our interview, Amy and I delve into a range of insightful topics, including: The...

What does it take to play the long game as an author? Why is it crucial to continue marketing your book long after its release? And what common mistake do most authors make when it comes to their marketing strategy? Today, I am thrilled to have my friend Dorie Clark join me for an engaging discussion on these very topics. Dorie, author of the highly anticipated book "The Long Game," shar...

Ever wondered if you should turn your podcast topic into a book? Well, today's guest, Jeff Brown from the Read To Lead podcast (which I've had the pleasure of being on a couple of times), has done just that! He recently launched a book with the same name as his popular podcast. During our conversation, Jeff shares valuable insights and tips about his book-writing journey. We delve into v...

Have you ever considered creating and launching an online course based on your book? Or perhaps you're intrigued by the idea of transforming your book into an engaging online learning experience? In today's episode, I'm thrilled to be joined by the incredible Amy Porterfield, who shares her expertise on how to bring your book to life through an online course. Our conversation covers...

Looking to sell more copies of your book and wondering if it's possible to sell a book for $100 without relying on Amazon? Curious about the role books can play in growing your online business? In today's episode, I'm excited to have Garrett J White, the visionary behind the Wake Up Warrior movement, as our guest. We delve into his unique strategies for selling books and cover a ran...

Are you curious about the key factors behind the most successful book launches of all time? In today's exciting interview, I sit down with Daniel Decker, a seasoned expert who has orchestrated numerous highly successful book launches. Get ready for a fast-paced discussion packed with valuable insights, including: Daniel's journey of building a book brand alongside Jon Gordon, resulting i...

Get ready for an incredible interview with the New York Times Bestselling Author, James Clear, renowned for his groundbreaking book Atomic Habits. In this episode, we dive deep into the world of James Clear, exploring his remarkable success and revealing valuable insights, including: Unveiling the secrets behind James Clear's extraordinary accomplishment of selling over 4 million copies of At...

Struggling with ADHD while trying to write a book? Trust me, you're not alone. Today's guest, NYT bestselling author Chalene Johnson, understands your challenges all too well. In this candid and insightful interview, we tackle the often overlooked aspects of book writing with ADHD, including: Debunking the misconception that hiring a ghostwriter is the solution to your writing struggles....

Ever considered enlisting the help of a ghostwriter to bring your book to life? It's a topic that sparks curiosity and raises questions among aspiring authors. Today, I'm excited to have Carol Tice, a seasoned ghostwriter, join me to address all your burning questions about hiring a ghostwriter. Together, we'll explore the ins and outs of this unique collaboration, including: Decidi...

Join me in this exciting interview with my friend Nick Loper, the host of The Side Hustle Show and author of The Side Hustle book. Nick has achieved remarkable success by leveraging his podcast to write a book, and in this episode, he shares valuable insights on how you can do the same. Get ready for an enlightening conversation where we discuss: The surprising impact Nick's book had on drivi...

Join me in this exciting episode as I chat with Hayden Crabtree, a successful real estate investor, SPS student, and author of "Skip The Flip." Hayden shares his insights on how writing a book can significantly grow your real estate business. Get ready for an informative conversation where we discuss: How Hayden's book has played a crucial role in closing deals and securing funding...

Join me in this inspiring episode as I sit down with Susie Harder, author of the children's book "Where's My House," which she wrote with the intention of raising funds for children in California who lost their homes during the devastating wildfires. Susie's story is a shining example of how writing a book can make a profound impact on a cause or charity. During our conver...

In this insightful episode, I have the pleasure of sitting down with Scott Allan, a long-time Self Publishing School (SPS) coach, SPS student-turned-coach, and author of multiple books that have collectively sold over 200,000 copies! During our conversation, Scott shares his expertise on book relaunches, diving into the following topics: Understanding why your book may not be selling as well as yo...

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact. During our con...

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes. During our conversation, we explore a wide ran...

Hybrid Publishing: Is it a viable option for authors, or is it just another scam? And why has the focus shifted towards audiobook sales? Have you heard of Audible Originals? Get ready for an insightful conversation as I'm joined by Phil M Jones, the brilliant author behind the highly successful book "Exactly What To Say." In this episode, we cover a wide range of topics, including:...