Selected - The Sesamers Podcast

Revolutionizing Sustainability in Deep Tech: Ben Saada of FAIRMAT In this episode of the Selected podcast, host Ben Costantini interviews Ben Saada, the founder and CEO of FAIRMAT, live from JEC World 2025. Ben Saada, a pioneer in sustainable materials and deep tech, discusses his journey from inventing the world's lightest aircraft seat to leading FAIRMAT, a startup focused on recycling carbon fi...

From Journalism to PR: An Unplanned Path Julija’s journey into PR wasn’t intentional—she originally planned to become an investigative journalist. A chance conversation with a top journalist led her to explore public relations, a field she knew little about at the time. This unexpected pivot eventually shaped her career, proving that seizing opportunities and networking can lead to new and excitin...

Encouraging New Startups in the Baltics One of TechChill’s main goals is to inspire and support new startup founders in the Baltic region. With over €60 million in new funding available, there’s never been a better time for entrepreneurs in Latvia and beyond to launch their ideas. TechChill is positioning itself as a key player in guiding these founders by providing expert-led content on business...

The birth Of PlanA: turning science into business action PlanA was created to bridge the gap between climate science and actionable business strategies. In 2017, few businesses understood the importance of sustainability, and there were minimal regulations to guide them. PlanA emerged as a platform that helps companies align their growth with environmental responsibility, demonstrating that sustai...

From investment to climate-tech entrepreneurship After years as a venture capitalist, Marta Sjögren transitioned into climate tech to make a direct, positive impact on the environment. She used her experience in scaling businesses to co-found Paebbl , aiming to address the pressing challenges of climate change by focusing on innovative materials for construction. Accelerating natural processes to...

Nordic innovation as a foundation for global impact Tom Henriksson, a seasoned venture capitalist and General Partner at OpenOcean , began his career in the 1990s when Finland’s startup ecosystem was in its infancy. At the time, the region had limited global tech presence, but it has since grown into a leader in STEM education and data-driven innovation. Today, the Nordics are known for producing...

Engineering as the foundation for entrepreneurship Mikayel’s background in engineering played a crucial role in shaping his approach to business and product development. His technical expertise enabled him to identify and implement scalable solutions that drive Picsart’s growth. This foundation allowed him to transition seamlessly into leadership roles, where strategic decision-making was informed...

Pokémon GO: a visionary success Launching Pokémon GO was a milestone in Mathieu’s career. Despite starting with a small team of just 35 people, the game became a cultural phenomenon, achieving over a billion downloads and generating substantial revenue. Mathieu attributes this success to visionary leadership and close collaboration between engineering and business. “What makes the difference betwe...

Driving innovation and VC synergy at Carrefour Hélène Labaume leads Carrefour’s unique approach to innovation by merging its venture capital and innovation teams. She emphasizes that while corporate venture capital (CVC) is common, Carrefour’s partnership with the French VC firm daphni sets them apart. This integrated model enables seamless scouting, investment, and scaling of innovative solutions...

The future of snacking: beyond snacks to innovation SnackFutures , the venture investment hub of Mondelēz , is not just about snacks; it's about creating the future of snacking. Richie Gray explains, “We’re not just investing for today; we’re investing for tomorrow, hence the name SnackFutures.” With a mission aligned to Mondelēz’s Vision 2030, the group focuses on sustainability and wellbeing, en...

Resilience in the Face of Doubt Paul Lê’s journey with La Belle Vie is a testament to perseverance. From the start, skeptics doubted the feasibility of competing with industry giants like Carrefour and Monoprix. “Every six months, people told us we wouldn’t survive,” Paul recalls. Yet, the company defied the odds, growing into a €100 million business with 600 employees. His advice? Trust customer...

The Role of Open Innovation in Food Services Sodexo has adopted a dual approach to innovation: internal initiatives and external collaborations. Internally, the company fosters creativity among its employees through programs like the Sodexo Global Challenge, where staff propose transformative ideas. Externally, Sodexo partners with startups, public institutions, and venture capitalists to stay at...

The food sector stands at the crossroads of necessity and opportunity. Beatriz Jacoste, Director of KM ZERO Food Innovation Hub, shares her inspiring journey and vision for transforming global food systems. Here are the key insights from her conversation. Building a Community of Food Heroes KM ZERO brings together a diverse group of changemakers, from scientists and farmers to entrepreneurs and in...

Food tech is rapidly transforming how we grow, produce, and consume food, and at the forefront of this revolution is PeakBridge Ventures. During the recent podcast with Nadav Berger, founding partner of PeakBridge Ventures, we explored the cutting-edge trends shaping this dynamic sector. Here are the five biggest takeaways from our conversation. The Shift Toward Alternative Proteins Alternative pr...

Why We Need Alternative Proteins The environmental impact of traditional protein sources is immense. As Sirli explains, “Producing protein from animals is very environmentally demanding and inefficient.” With global meat consumption on the rise, alternative proteins offer a sustainable way to meet nutritional needs while mitigating climate change. Whether it’s plant-based, fermented, or cultivated...

From understanding sensory memories to creating products that resonate with consumers’ emotions, Mario reveals how neuroscience is shaping the future of food. Here are five key insights from our conversation. How Tradition Shapes Our Taste Preferences One of the central ideas Mario shared was how deeply tradition and memory shape our taste preferences. “Even if you don’t want to talk about traditi...

Building Long-Term Relationships with Startups Claire Houry emphasizes the importance of building close, long-term partnerships with startups, noting that Ventech aims to support companies from early stages all the way to exit. "We invest early and want to be partners from day one," she says, highlighting Ventech's pan-European reach, with teams stationed in major tech hubs across Europe. This reg...

The Power of Founder-Market Fit One of the highlights from Tim Schumacher's conversation is his strong belief in "founder-market fit." Unlike product-market fit, which focuses on the product's place in the market, founder-market fit is about the founder’s connection and passion for the problem they're solving. Tim says, “I’ve always been better at scaling things rather than building from scratch."...

Building Impact with Intentionality Linn-Cecilie emphasizes that impact investing requires intentionality and measurability . According to her, “You can do a lot of impact investments unintentionally, but if you don’t have the intentionality there, it can be hard to call it real impact.” LUMO Labs, where she currently works, uses intentionality as a core part of their investment thesis. They measu...

The Evolving Norwegian Startup Ecosystem The Norwegian startup ecosystem has experienced rapid growth in recent years, especially in early-stage investments. Cecilie Skjong, an investment manager at Skyfall Ventures, shared her journey in the Nordic tech scene, highlighting how Norway's market has become a magnet for both local and international investors. “Over the past decade, there’s been a rea...

Embracing the Global Startup Ecosystem Björn's journey from Minneapolis to the Nordic tech scene has been anything but ordinary. Moving from the U.S. to Estonia and then Norway, he has worked with Fortune 500 companies and ventured into the tech world. His story highlights the importance of cross-border collaboration in tech ecosystems. “I moved to Estonia to help launch and scale a FinTech platfo...

The Power of Referral-Based Hiring Håkon Høgetveit believes that referral-based hiring is the most effective recruitment strategy for modern businesses. Traditional methods, relying on cold applications, are becoming obsolete, especially in tight-knit communities like Oslo. “People don’t apply for jobs the way they used to. They hate the forms, they hate the black-box experience,” says Håkon. He e...

A Deep Dive into Matt’s Professional Background Matt started his career as a venture capitalist at Condé Nast’s corporate venture fund, where he gained invaluable experience in high-stakes investments. “I cut my teeth really in the deep end of VC, working with high-growth companies like Farfetch and Vestiaire Collective,” Matt shared. This exposure shaped his understanding of growth and business s...

Combining Sports and Digital Experiences Playfinity , under the leadership of CEO Pippa Boothman, has taken a unique approach to keeping kids active. The company focuses on blending sports with digital experiences to encourage children to engage in physical activity. This idea was born out of the founders' personal experiences, observing their kids transition from hours of physical play to screen...

A Journey of Innovation in FinTech: Véronique Steiner's Vision Véronique Steiner’s career in fintech showcases the sector’s dynamic growth and her entrepreneurial drive. Since joining J.P. Morgan six years ago to establish the FinTech and e-commerce segment, Véronique has played a crucial role in overseeing J.P. Morgan's fintech, media, telecom, and payments services across Europe, the Middle East...