Secret Leaders

In this fascinating episode, we dive into some of the strangest businesses you never knew existed! From companies that allow you to hire bridesmaids to look the part at your wedding, to services where you can literally rent someone's time to stand in line for you, these unusual ventures are taking the business world by storm. We explore the creativity behind these unique ideas, the surprising dema...

Matthew Pohlson has built Omaze into a unicorn business through some pretty unconventional ways - convincing the Pope to sell his Lamborghini, sending someone to space with Richard Branson and giving away multi-million dollar mansions for $10. All whilst giving away over $300M to charity. This is one of our favourite interviews ever. From a business burning cash into a unicorn business that actual...

In this episode, Dan shares the incredible journey behind the recent success of his company, Heights, now generating $1.5 million per month in revenue. He reveals the one simple change that transformed the business and led to this massive growth. Whether you're an entrepreneur looking to scale your own company or just curious about the secret to success, this episode will offer valuable insights y...

Andy Coulson was once the face and leader of the most powerful newspaper in the country, News Of The World, and later became the Prime Minister’s right-hand man as Director of Communications. Then he lost it all. After scandals and a prison sentence, Andy founded his own consultancy, Coulson Partners, helping people navigate personal crises and reputational attacks. In this episode, Andy shares hi...

In this week’s Leaders Chat, we discuss Trumps upcoming inauguration and why we have simply stopped caring about politics. We also debate an interesting question: should CEOs earn 196x more than their employees? We break down what drives these massive pay differences and ask if they’re truly justified. Is the value CEOs bring really worth such a huge pay gap, or is it an outdated model of corporat...

In this episode, we sit down with Nicola Kilner, former CEO of The Ordinary, to dive deep into the unique story behind her journey in building a $2 billion company. Nicola shares the highs and lows of her path to success, including the challenges she faced as a leader and the pivotal moments that shaped her career. We discuss why her Co-CEO fired her and what that experience was like as well as re...

In this episode Chris Donnelly and Dan Murray Serter, each with over 17 years in the game, share the ultimate guide to starting a business in 2025. They cover everything from identifying the best industries to enter, to building a team and scaling your idea into a thriving company. If you're wondering where the biggest opportunities lie in 2025, or how to navigate the new market landscape, this ep...

In this episode, we sit down with the entrepreneur who built the UK’s biggest company, worth an astonishing $176 billion, from an initial $50 investment. He shares the exact steps and strategies he used to scale a small startup into one of the world’s largest companies, proving that massive success can come from the smallest beginnings. He also reveals how he played a pivotal role in saving Apple,...

In this video, leading entrepreneurs and experts dive deep into one of the most pressing questions of our time: Is artificial intelligence going to ruin the world? With AI evolving faster than ever, concerns about its impact on jobs, society, and our future are growing. This insightful discussion covers the benefits, risks, and ethical challenges of AI, exploring whether it's a force for progress...

In this episode, we dive into three incredible stories that blew our minds. Lionel Barber recounts his chilling experience interviewing Vladimir Putin at the Kremlin, giving us a rare insight into what it’s like to sit face-to-face with one of the world’s most powerful leaders. James Watt, co-founder of BrewDog, shares the shocking moment when he lost $50 million and Finally, Deborah Meaden takes...

Looking for the best books to fuel your success in 2025? In this video, we dive into the top books that have shaped our entrepreneurial journey and made a lasting impact on our lives. Whether you're just starting out or you're a seasoned business owner, these books offer invaluable lessons on leadership, strategy, mindset, and growth. We’ll discuss how each book transformed our thinking, improved...

Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants like L'Oréal and Nivea—without any prior industry experience—and became the #1 men's skincare brand in France. He rejected conventional practices, bypassed traditional retail, and found success by cha...

As series 7 draws to a close, in this episode we sit down to chat about some of our favourite episodes, our personal highlights, some of our regrets and how Dan got rejected by Deborah Meaden. ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK...

In this episode, Caspar Lee opens up about why he decided to leave his YouTube career behind, despite having 7 million followers, to focus on a new, exciting chapter: becoming a successful entrepreneur. Caspar reveals the challenges he faced as a content creator and how his passion shifted towards helping other YouTubers build long-term financial security. Now, he's using his experience to invest...

In this episode we discuss Dan’s embarrassing moment as the first guest on diary of a CEO, we reflect on some of our recent episodes and discuss How Lily Allen and Kate Nash are making the most of OF and we do it all in our brand new studio! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook...

In this eye-opening episode, we sit down with Dom Smales, founder of Gleam Futures, to discuss why the creator economy is on the verge of collapse and what creators must do to avoid losing their audiences. With a wealth of experience managing some of the biggest names in the industry, including Zoella, Dom shares his insights on the shifting dynamics of the creator landscape. We explore why creato...

Dan and Chris speak with the Founder of a £2 billion brand that takes the bold step of shutting down on Black Friday — the biggest shopping day of the year — and how they continue to thrive! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'....

AI bots have scraped 6 billion words of content from Mumsnet. Justine Roberts (Founder of Mumsnet) isn't going away without a fight. In this episode she reveals why she’s suing AI and warns of its potential to destroy the future of content creators. She also reacts to the unfair treatment of women entrepreneurs and shares the challenges she’s faced throughout her own entrepreneurial journey. Plus,...

Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders

In this episode, we sit down with BrewDog founder James Watt to dive into the story behind one of the world’s most disruptive beer brands. From bold marketing stunts to growing BrewDog into a global craft beer giant, James shares the entrepreneurial insights that helped him take the company to the next level. James also opens up about the constant media scrutiny he faces, why BrewDog often attract...

This Episode is sponsored by Dubai's Department of Economy and Tourism (DET). Discover why Dubai is the ultimate business hotspot here: http://www.dubaibeyondpossible.com AD In just 64 years, Dubai transformed from a small fishing village into a global hub for trade, technology, and innovation. This video explores what drove Dubai's rapid evolution thanks to its world-class infrastructure and busi...

Richard Harpin turned a simple home repair service into a $5.3 billion empire with Homeserve. Whether you're an aspiring entrepreneur or seasoned business owner, Richard reveals the secrets behind scaling, leadership, and resilience and shares the 8 crucial business lessons that will help you achieve long-term success. Get ready for actionable insights from one of the UK's top entrepreneurs! _____...

In this episode, we dive deep into the whirlwind that’s been Elon Musk’s acquisition of Twitter and why it might be his most advantageous move to date. From making headlines with his partnership with President Donald Trump during the election to dominating the news cycle ever since—Elon’s influence is skyrocketing. But why did he buy Twitter? What’s his master plan? We break down the history of Tw...

In this episode, we sit down with the legendary Deborah Meaden to dive into her incredible entrepreneurial journey—from her early days starting up in business to becoming a household name on Dragons' Den. Deborah shares candid stories from her time on the show, offers invaluable tips for aspiring entrepreneurs, and reveals key lessons she’s learned along the way. We also explore her passion projec...

In this episode, we dive deep into the UK's 2024 Autumn Budget, a pivotal moment in British history. With Labour delivering their first budget in 14 years and the first female Chancellor leading the charge, there’s a lot to unpack. We discuss the £22 billion black hole in the nation's finances, the biggest tax shake-up in a generation, and Labour's promise to avoid raising taxes on working people—...