Leaders Media
Secret Leaders
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen. Sponsored by Wise Business and Vanta. Contact: hello@secretleaders.com
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Leaders Media
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Podcast website
Latest episode
Apr 28, 2026
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Episodes
They had two weeks of runway left and are now worth $1.5b - Loom Co-Founder and CTO Vinay Hiremath 23.11.2021 45:08
Growing a company to 14 million users and a valuation of $1.5 billion should be cause for celebration, but, like so many founders, for Vinay Hiremath, Co-Founder and CTO of Loom, it’s difficult to enjoy your successes. In fact it’s the failures that tend to stick with you. Loom, a video communication tool for businesses, wouldn’t be here today if Vinay and his Co-Founders hadn’t had their ‘sliding...
When you think Google might sue you but instead they hire you as a 17 YO - Larry Gadea, CEO & Founder of Envoy 16.11.2021 44:59
Larry Gadea built the world's biggest Pikachu pictures website at 12 years old, was recruited by Google at 17, joined Twitter after college and then left to found Envoy in 2013. He did all this after getting smuggled out of Romania as a young child in the late 1980s and watching his parents have to restart their lives several times. Normally childhoods filled with upheaval breed an aversion to ri...
You don't start your company to end up in court, with Michelle You, Co-Founder and CEO of Supercritical and former Co-Founder of Songkick 09.11.2021 39:34
After exiting Songkick, Michelle You was burnt out. It felt like failure and grief (her words). She spent a year backpacking around the world, living on $2 per day, trying to figure out what it took to make her happy, to figure out what mattered to her and what her next business move was. “I went camping and hiking and surfing and climbing for the first time. And it was that that made me fall in l...
Why do we clean our bottoms with toilet paper? With serial entrepreneur and Founder of Tushy Miki Agrawal 02.11.2021 43:00
Miki Agrawal was forced to become an entrepreneur having started her career, in her own words, as an awful employee: “I got fired from pretty much all of my jobs growing up, because I just wasn't listening, or I was questioning or I was talking back or I was running in the hall or I was eating while on the job or giving away smoothies to friends. Whatever job I had, I did something wrong.” The dau...
Kraken - from growing up poor to founding Europe’s largest crypto exchange, with Co-Founder & CEO Jesse Powell 26.10.2021 44:12
Jesse Powell grew up poor and hustling from a young age. First, he sold physical gaming cards, then he sold virtual ‘gold’ in the game World of Warcraft - and now he’s the Co-Founder and CEO of Kraken, Europe’s largest crypto exchange - with talk of going public for $20 billion. How did he make the jump? “Bitcoin, when I read about it, I thought it was interesting. I first saw it and just thought...
Killing Kittens - the world famous sex party turning into a tech business, with Founder & CEO Emma Sayle 19.10.2021 46:00
“Every time you masturbate, God kills a kitten, and I went ‘right, that's it, that's what I'm calling my business.’” This is the story of Killing Kittens, the cult-like sex party, founded by Emma Sayle. “Everyone starts talking to each other and mingling and then you'll see maybe a few couples disappear off into a room, or you know a group of girls go off. One minute you've got a packed bar and t...
When and why to pivot your life, with doctor-turned-YouTuber Ali Abdaal 05.10.2021 43:38
How do you live a happier, healthier, more productive life? This is the question that doctor-turned-YouTuber Ali Abdaal is obsessed with. “Most of my childhood was spent chasing this dream of making magical internet money that mostly didn't work out. And it was like a string of failures. But when I did end up making magical internet money, I felt that a lot of the failures from childhood had been...
The startup that all other startups will want to succeed - MicroAcquire, with Founder & CEO Andrew Gazdecki 28.09.2021 44:13
“It’s really hard for companies to get acquired. I was shocked at how many entrepreneurs reached out to me after we announced the acquisition [of Bizness Apps], like ‘how did you get acquired?’” With a couple of exits already under his belt, Andrew Gazdecki saw first-hand how broken the process of selling a company was. He used that experience to start MicroAcquire in January 2020, a platform that...
Lora DiCarlo - the sex tech startup that made Cara Delevingne orgasm three times in six minutes and got banned for being ‘obscene’ at CES 2019 21.09.2021 45:17
“When I was about 28 or 29 I had a squirting orgasm, I completely lost my mind. I couldn't tell if I was having a religious moment or a seizure, or maybe both or neither. As I lay there on the cold tile floor staring at the ceiling, all I could think was, oh my god, how do I do that again? And more importantly, how do I do that again by myself?” Lora DiCarlo is the founder of the sex tech startup...
Saved from the Nazis, she started a unicorn software company in the 1960s staffed with only women and just £6 - Dame Stephanie “Steve” Shirley 14.09.2021 46:43
Dame Stephanie Shirley, known as ‘Steve’ for reasons explained in the podcast, escaped Nazi persecution before founding a software startup in 1962 with just £6 which provided employment to hundreds of women when they weren’t taken seriously in the workplace. “I remember selling a six figure software project to a junior minister, and he was trying to pinch my bottom. It was very hard to maintain a...
How exponential technologies will change the world - with founder, journalist and author, Azeem Azhar 07.09.2021 45:03
“Technology does not appear from nowhere, it is closely allied to the shape of society. And if you have exponentially changing technologies, they will force changes on society, or create a gap.” Humans coming second best to technology isn’t a new subject but our guest today, Azeem Azhar, has a new, thoroughly researched take on it which goes further than anything we’ve seen before. Azeem is a f...
Ethereum fallout - how the second biggest cryptocurrency in the world nearly didn’t happen, with Anthony Di Iorio, Co-Founder of Ethereum and Decentral 31.08.2021 46:32
How many of us are kicking ourselves for not investing $100 in Bitcoin in 2010 - it would be worth almost $48 million today. Anthony Di Iorio, one of the co-founders of Ethereum, the massive open-source blockchain, which is home to Ether, the second biggest cryptocurrency in the world after Bitcoin, is not kicking himself. Anthony was an early investor in Bitcoin putting in $8,000 back in 2012. Wi...
The other way to build a massive tech company - doing it slowly, with Airtable Co-Founder and CEO Howie Liu 23.08.2021 47:40
Most investors didn’t understand the concept. Most non-technical entrepreneurs at the time didn’t get it either. But Howie Liu, Co-Founder and CEO of multi-billion dollar tech juggernaut Airtable, had the conviction to bet the next 10 years of his life on it. “I didn't come up with Airtable as an idea, on a lark, it was informed by a lot of the research I did, a lot of the observations I had of th...
How to build a business at 16, recover from a $1b dollar deal collapsing, and walk on hot coals, with multi-exit entrepreneur Norman Crowley 16.08.2021 45:50
What would you do if you sold your business and effectively retired at the ripe, old age of 28? Phenomenally successful serial entrepreneur Norman Crowley took just three weeks before jumping back into business. “A business isn't just a vehicle to make money. A vehicle is an expression of your creativity, it's working with friends. And then the thing nobody warns you about is that when it's sold,...
Overcoming crippling anxiety and how to get work/life balance right, with Mathilde Collin, Co-Founder and CEO of Front 10.08.2021 44:04
Mathilde Collin is the co-founder and CEO of Front, a communications platform that has developed a cult following - despite having to stop working at one point because her anxiety had become so debilitating. Find out how Mathilde learned to overcome burnout, an incapacitated co-founder, and a serious case of competitiveness that almost let work take over her whole life. Front has grown quickly si...
Breaking startup scandal: how blood pressure medtech TLT scammed investors out of millions, with investigating reporter Sara McCorquodale 02.08.2021 46:12
Tarilian Laser Technologies (TLT) was a medtech company founded by husband and wife team, Dr Sandeep and Nita Shah, who bamboozled everyone from the UK government to PWC. They claimed to have a revolutionary wearable blood pressure monitor, powered by a secret, proprietary algorithm. They raised millions, before everything came crashing down. This is an audio exclusive with the journalist who jus...
The American fixing the race problem in UK venture capital - Eric Collins, star of Channel 4’s The Money Maker and CEO of Impact X 26.07.2021 46:06
“Impact X exists because I'm tired. And there are a lot of people who are tired of asking the question - what to do to improve the lives of black Britain? We've been having this conversation for a long, long time.” Meet Eric Collins. He’s done some work for President Obama, built some of the world’s biggest tech companies, is the host of a new TV show on Channel 4 called ‘The Money Maker’, and is...
How to build a $65b company, with Twilio Co-Founder and CEO Jeff Lawson 19.07.2021 46:56
Today’s guest is at the helm of probably the biggest company we’ve ever had on Secret Leaders. Jeff Lawson is the Co-Founder and CEO of Twilio, a cloud communication platform that helps businesses use everything from text to video calls in their sites and apps. Since its founding in 2008, Twilio has grown to 4,500 employees, annual revenue of $1.74 billion, and is valued at $65 billion. Yup, $65 b...
Fighting P Diddy, managing Gwen Stefani & Nas, what Roger Moore said in Monaco, and turning the music industry on its head, with Steve Stoute, Founder and CEO of United Masters 12.07.2021 46:50
Before he was the manager for Nas and Gwen Stefani, before he was the producer for the film 8 Mile, before he was getting into fights with P Diddy and 50 Cent, Steve Stoute was an entrepreneur. He’s always been an entrepreneur - starting out shovelling snow and selling mortgages. And boy has he got some stories to tell, like what Roger Moore said to him when 007 met Steve and Bono in a bar in Mona...
Building world’s best elite match-making service, with Rachel MacLynn, Founder and CEO of Vida 05.07.2021 44:58
“I came across a job advert for a psychologist to join a matchmaking agency. I wouldn't describe myself as a spiritual person, but it just felt like my dad had sent [me] this opportunity. I had butterflies in my stomach. That was the moment that changed my life.” Are you unlucky in love? Or perhaps you’re exploring a very niche entrepreneurial path, then don’t miss Rachel Vida MacLynn, the founder...
Learn the art of negotiation with Chris Voss, FBI’s former chief international hostage and kidnapping negotiator, and author of Never Split the Difference 28.06.2021 44:55
Want to know what it’s like to negotiate for a person’s life? Want to learn the secrets of great negotiation? Want to find out why a deal can break down with no warning? “The deal-killers are as important as the decision maker”, explains Chris Voss. “We've changed our hostage negotiation strategies to take the people not at the table into account. And we found the exact same dynamic in business.”...
How Gorillas became Europe’s fastest ever unicorn and what it means for your supermarket shopping, with Co-Founder and CEO Kağan Sümer 07.06.2021 42:50
“We were 100% sure about one thing: if you go to the fucking moon, you shouldn't go to the supermarket. We have the technology to go to space and we’re still going to the supermarket? This is counter intuitive.” Kağan Sümer is the founder and CEO of Gorillas, a grocery delivery service which promises to have your order delivered to your door in under 10 minutes, at retail prices. They’ve been blow...
Healthily: Building a “moonshot” for the health of a billion people, with Co-Founder & CEO Matteo Berlucchi 31.05.2021 39:22
Most of the founders we speak to have already achieved much of their startup’s mission, but today’s Secret Leader is in the midst of a much longer journey with his company. Meet Matteo Berlucchi, a serial entrepreneur and the founder of Healthily which has spent several years building their product to a point where they can play for the ‘big prize’. “Healthily is a moonshot, it’s the textbook def...
Myprotein: How to bootstrap a £500 overdraft into a £350m exit, with Founder Oliver Cookson 24.05.2021 51:43
“I was a keen gym goer and I used to buy protein powder from what was the leading sports nutrition company in the UK at the time. And about six months in I looked at the back and thought, ‘what actually is this?’” Oliver Cookson founded the sports nutrition business Myprotein in 2004 with just a £500 overdraft, selling it to The Hut Group seven years later having kept 100% equity. The deal ended u...
Double Jeffardy: the story of Seedrs and its vetoed Crowdcube merger, with Co-Founder Jeff Lynn and CEO Jeff Kelisky 17.05.2021 55:03
How did two Americans called Jeff come to lead Seedrs, one of the UK’s leading crowdfunding platforms? And why did their planned merger with bitter rivals Crowdcube get blocked? In today’s ‘Double Jeffardy’ episode, Seedrs Co-Founder Jeff Lynn and CEO Jeff Kelisky share their experiences and learnings - from the biggest missed opportunities when scaling, to what the CMA got wrong with the merger....
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