Second Opinion Loan Officer Podcast

Hyper Local Marketing is all about owning all content about every aspect of your community...at least as much as humanly possible. Consider this thought experiment:  What would your business look like if you run it like you were running for Mayor of your community? This question puts a whole new spin on prospecting.  Shaking hands and kissing babies is nothing more than building a prospecting data...

Ginger Bell is a legend in the mortgage world regarding education, content marketing, video, and being a mortgage influencer. It was my immense pleasure to join my friend in a fantastic conversation about what a mortgage influencer is and how you can become one yourself.  Just get started! The good news?  We're all here to help!  I hope you enjoy this conversation as much as I did. -----------...

A Demographic Niche helps you focus your content on the clients you consider your "favorite" people to help. Whether you consciously know it or not, you have patterns of specific clients, loans, guidelines, or other factors that you specialize in and enjoy doing. Creating content about your favorite clients will deliver high intent, high trust engagement with the kind of client you like...

Roberta Ravella is a friend and marketing strategist who understands the power of story selling to earn trust. This was a great conversation because we explored some simple but profound truths about the differences between advertising and marketing, educating and selling, and the importance of using stories to bridge the trust gap between online consumers and your inbox. If you stick around to the...

Mortgage content niches not only deliver 100% inbound consumers to you that already know, like, and trust you - You also have the opportunity to only work with the people and loan programs that you love! This overview breaks down mortgage content niches into five categories: Demographic Content Niches Geographic Content Niches Expertise Content Niches Advocacy Content Niches Leadership Content Nic...

Telling past client success stories is the easiest and quickest way to start your content marketing strategy. The great thing about past client stories is that you can put yourself back in the time and place where you overcame this challenge or that challenge with a closed loan at the end of the journey. When sharing past client stories, you show viewers that you've done this before.  "Th...

Questions consumers ask about qualifying for a mortgage are all over the internet.  In this episode, we will discuss three different places to find consumers' questions. You can find the questions consumers ask: The "sent folder" of your email client Homebuyer forums and groups (reddit.com) Consumer review websites Using our 3 Points Script Template, I'll show you how to find the...

In this episode, I show you how to research optimized mortgage content topics as video topics using a keyword/phrase research tool called Answer the public. This powerful tool is a search engine that searches the "suggested search" questions that pop up when you start typing in a google search bar. This search engine provides you with the questions that 40% of consumers click on when res...

The biggest hurdle for new video creators is confidence. Being a second opinion loan officer requires no effort....it's what we do.  We are confident that we can solve almost any loan problem because we've "been there, done that," and there are very few surprises anymore. Lacking confidence because of how you "look and sound" on video is a hurdle that can be overcome th...

Video content creator David Xie joins me in this episode of the Second Opinion Loan Officer podcast.  David is someone that I've watched grow into a successful video content creator over the past 18 months or so. David is a member of the FMWH Expert Network, so we are helping him get his content published, promoted, and converted - but that's not why I wanted to talk to him. I did this int...

Getting your viewer's attention is the secret to rising in the search results on YouTube and Googl Attention Getting Tricks Include: Using AI copy generators to create headlines and descriptions Using Canva thumbnail templates for ideas and templates Use good microphones - Audio is important (what I use) We know from the first two laws of engagement that we must first be found, then we have to...

In this episode, we will discuss attracting more video views by practicing the law of attraction.  You may have heard about the law of attraction regarding attracting the kind of clients you want to work with...and a big part of content marketing IS attracting the right clients. In this context, as one of the universal laws of video engagement, Attraction does not describe how you look; it's h...

Video engagement is what we ultimately want to accomplish as mortgage content creators.  Isn't it our goal as Loan Officers to be introduced to someone that has questions about qualifying for a mortgage?  That's precisely what we cover in these next three episodes of the Second Opinion Loan Officer Podcast. Cracking the Consumer Direct Code - Three Laws of Video Engagement This series isn&...

In this episode, I discuss getting more traffic and closing more loans from the 2023 loan limit news from FHFA in December.   Most of your competition (and probably you, too!) posts on social media that the loan limits have increased in 2023.   That's awesome if someone sees it who was just wondering what the conventional loan limits are going to be in 2023.     What's even more incredible...

Nothing is better for your soul during the holidays than giving back and being grateful for everything you've received.   This Good Samaritan Marketing Strategy is exactly what you need to build goodwill in your community, deeper relationships with your Realtor referral partners (who are also suffering in this market), and build a segmented database for marketing in the future. ---------------...

Uncertain times, like we're experiencing in the mortgage and real estate industry right now, can be unsettling and a gold mine of opportunity if you approach this market the right way.   In this episode, I'm going to show you that you have 100% control over four areas of your business.   These four areas are:   Past Clients   Prospecting   Reputation   Relationships   We'll unpack thre...

A Second Opinion Loan Officer is a mortgage professional that specializes in creating educational and informative video content to help online consumers get answers to their questions about qualifying for a mortgage.   A Second Opinion Specialist knows that out of the thousands of lead forms that consumers fill out daily, less than 4% of those will result in a closed loan with the "loan offic...

I wanted to start this channel with a set of 3 "foundation" videos.  This is basically to help you, presumably, a mortgage loan officer, understand where I'm coming from with this information, why I think this way, how I know it works, and how I can help you shorten the learning curve.   With over 20 years of experience as a loan originator, I am now showing other guideline geeks, li...