Second Life

Alex Bovaird, costume designer of The White Lotus, is back for a bonus episode! She sat down with Who What Wear senior fashion and social media editor Tara Gonzalez the morning after the finale to chat about all of the outfits we didn’t get to last time, how she curated accessories for each character, and all of the season 3 Easter eggs she planted throughout the show. Plus, she answers some of yo...

Brad Goreski is a celebrity stylist whose impressive client list includes the legendary Demi Moore. Over the last 15 years, he's created countless stunning looks for her, but as she promoted her film The Substance over the last year, Goreski and Moore took things to a whole new level. From the Cannes Film Festival last May through to the Oscars earlier this year, Goreski curated a suite of looks t...

Jennie Garth is an actor, a podcaster, and the founder of the I Choose Me movement. Garth rocketed to stardom when she played the role of Kelly Taylor on the immensely popular show Beverly Hills, 90210. After 10 seasons on the show, she spent several years branching out into new areas of the entertainment world. She pivoted to comedy in the WB sitcom What I Like About You, competed on Dancing With...

After a month of nonstop fashion shows, Who What Wear Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are back home and ready to break it all down. This week, they cover the biggest stories and buzziest collections from New York, London, Milan, and Paris; their favorite pieces; and what they're expecting to see on the red carpet and in editorials in t...

Missy Tannen is the co-founder and chief product officer of the luxury bedding and linens company Boll & Branch. She began her career as a third-grade teacher before transitioning to being a stay-at-home mom to her three children. In 2014, she and her husband (and co-founder), Scott, were hoping to upgrade their bedding but struggled to find quality products at a reasonable price point. Missy bega...

Alex Bovaird is the costume designer of the hit HBO show The White Lotus. Bovaird has been with the show since season 1 and has garnered acclaim for her fresh, evocative, and stylish costumes. This week, she joins Shopping Director Bobby Schuessler to discuss how she developed the look and feel of each character, her approach to choosing the right accessories, and her favorite characters to dress...

Danessa Myricks, founder of Danessa Myricks Beauty, started out her career in nursing before parlaying a chance meeting with a media executive into a job at a hair-and-beauty magazine publisher. When the magazine she worked for abruptly closed, she pivoted again, teaching herself to be a makeup artist. She built up her experience and expertise and, within a few years, was an in-demand artist teach...

Who What Wear’s Spring Issue just went live, and it includes an all-you-can-click shopping guide cowritten by Associate Director of Special Projects Kristen Nichols. This week, she sits down with Shopping Director Bobby Schuessler to debrief on what’s on their wish lists right now—from this year’s spring power colors to relaxed suiting and the ever-reliable slip skirt. Plus, they divulge their rec...

Thaïs Aliabadi, MD, is an OBGYN and the co-founder of the new supplement Ovii, which is designed for women with PCOS. Aliabadi immigrated to the United States as a teenager after the Iranian Revolution. She worked quickly to learn English to continue her education, eventually receiving a bachelor’s, master’s, and doctor of medicine degree. After finishing her OBGYN training, she worked 24-hour hos...

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty...

Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of making ice cream. After years of researching and experimenting with new and innovative flavor combinations, she founded Jeni’s Splendid Ice Creams in 2002. Over the next 17 years, she built Jeni’s into...

Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashion news; Tara Gonzalez, senior fashion and social editor; and Kayla Allen, associate social media editor. They're covering everything from the most eye-catching gowns and power suits to the trendiest l...

Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping, and begging her parents to let her finish schooling online so she could concentrate on her craft. At 19, she was cast as Betty Cooper on the hit CW show Riverdale and spent the next seven years in a...

Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk abo...

Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New York City, and to make ends meet, she also started a floral design business, delivering flowers across the city by cab. After a few years, she felt like the city—and the advertising industry—wasn’t for...

Jeremiah Brent is an interior designer and the founder of Jeremiah Brent Design. Jeremiah got his start in fashion before realizing that creating meaningful, cherished spaces was where his passion lay. After years of building his successful interior design business, he joined the hit Netflix show Queer Eye last year as the interiors expert. His first season on the show, which premiered last Decemb...

Chanel Iman Godchaux is a model and founder of the home, baby, and lifestyle brand Chasa. In 2006, at age 15, Chanel won third place in the Ford Models Supermodel of the World contest and signed with Ford shortly after. Over the next few years, she rocketed to stardom, appearing on the covers of almost every major fashion publication, including Vogue, Teen Vogue, and Vogue Korea. In 2010, she beca...

New York Fashion Week F/W 25 just wrapped up, and our Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are here to break everything down. They’re covering their favorite shows, the buzziest moments, and the trends they’re noticing—from tassels and neutral tights to skirt sets and plush shearling coats. Plus, they hear from some of our other editors via...

Marissa Vosper is the co-founder of the cult-favorite intimates brand Negative Underwear. She studied political science and Spanish in college and started off her career in brand consulting. Vosper worked at two prestigious global branding agencies, learning the ins and outs of building a successful brand identity. But after eight years in the industry, she knew it wasn’t where she wanted to stay....

Jonathan Simkhai, the creative director of Simkhai, founded his eponymous line in 2010. Critics and customers alike took notice; in 2015, he won the CFDA/Vogue Fashion Fund, and in the years since, his feminine, sculptural, and utterly wearable designs have become go-tos for celebrities and unapologetically chic women everywhere. He joins Who What Wear Associate Director of Special Projects Kriste...

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, givi...

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened an Instagram account to help him keep tabs on all of the new designers he was finding. Soon, he began to gain traction and followers; he had a keen eye for new talent, and people were eager for an inj...

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren working in women’s and home design. As she began to grow her high-end work wardrobe, she grew frustrated with the lack of high-quality, effective cleaning products available. She realized there was a h...

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incredible one-on-one Zoom makeup sessions, where he evaluates and upgrades his clients' makeup routines. In the session, he shares his expert tips and tricks to allow you to upgrade your products, techni...

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role that felt like a good fit for her. Brothers worked at several digital ad agencies before spending 10 years at Google, working in corporate strategy and strategic partnerships. During her time at the...