Second Life

Rael is a line of clean, high-performance feminine hygiene products, skincare, and supplements designed to help people with periods through every phase of their cycle. Back in 2017, Yanghee Paik and her fellow co-founders were shocked by the outdated offerings in the United States and set out to bring the advanced fem-tech innovations they grew up with in Korea to the U.S. market. They then launch...

Sisters Wendi Ferreira and Nicole DeJulio teamed up as a styling duo in 2005 and have since raised the bar astronomically for men's fashion across Hollywood. While they've become experts in classic suiting and have often debated over as little as an eighth of an inch of material on Tom Cruise's pant legs, they've also helped clients hone and experiment with personal style beyond the gray, black, a...

In 2015, Morgan Zanotti and her Primal Kitchen Co-Founder Mark Sissan set out to do something unheard of: replace the unhealthy condiments, sauces, and dressings that had come to dominate American grocery stores with equally delicious “cleaned up classics.” Built on a foundation of high-quality ingredients, the brand launched with an avocado oil mayonnaise and has since grown to over 70 products t...

Celebrity stylist Molly Dickson may be a sporty tomboy at heart, but she’s lauded as the ultimate girls’ girl on the Hollywood styling scene. After assisting Leslie Fremar for seven years, Dickson began her independent styling career, working with Scarlett Johansson and dressing Katherine Langford right as Langford’s Netflix hit 13 Reasons Why took off. She’s also responsible for Sadie Sink’s glor...

Shan-Lyn Ma, co-founder and co-CEO of wedding registry site Zola, was destined to be an entrepreneur. In fact, her childhood bedroom décor featured a poster of her idol, Jerry Yang, the co-founder of Yahoo. After graduating with her MBA from Stanford, Ma pursued her lifelong dream and took a role at Yahoo, first as an intern and later in product marketing. Two years later, she moved over to e-comm...

Welcome back! For the first episode of 2024, Editor in Chief Kat Collings and Beauty Director Erin Jahns are here to walk you through refreshing your beauty routine for the new year. While you’re creating your annual goals, why not also start setting healthy habits like tossing your expired makeup or giving your nails a much-needed break from heavy manicures? Erin’s also sharing how to find a skin...

Elizabeth Saltzman is the woman behind the impeccable style of some of Hollywood's most talented ladies. Think Jodie Comer, Julia Garner, and Gwyneth Paltrow. However, Saltzman initially wanted to pursue architecture and became involved in the Downtown New York nightclub and art scenes. But, unable to avoid her fashion destiny for long, she took a retail job at the Madonna- and David Bowie–approve...

Will Kahn is a stylist, editor, and overall jewelry expert whose résumé includes roles such as accessories director at Town & Country magazine and jewelry director at Moda Operandi. But of all his projects and accolades, our favorite is his Instagram account, @willsnotebook. What began with one post documenting Kahn's editorial process—namely, photographing pieces of fine jewelry placed on top of...

Before becoming an entertainment powerhouse, Brit Marling was headed toward the world of investment banking. But during a college internship at Goldman Sachs, her gut told her that finance wasn’t the field she should be in. With a desire to tell stories, she soon pivoted into independent filmmaking. In 2011, she made a major splash in the entertainment industry when her films Another Earth and Sou...

Jasmin Larian Hekmat is the founder, designer, and CEO of fashion-girl favorite brand Cult Gaia. Hekmat started Cult Gaia as an accessories line, creating stunning pieces that doubled as objets d’art like the iconic Ark Bag. Eventually, she realized that in order to style the pieces the way she envisioned, she’d need to start designing clothes to go with them, thus the ready-to-wear and lifestyle...

Though Monique Rodriguez always had an interest in beauty, she initially started her career as a nurse. Monique spent eight years in the medical field, but after experiencing a tragic life event, she returned to her passion for beauty to help work through her grief. She began experimenting with hair product formulations in the kitchen, sharing her personal haircare journey and explaining the scien...

This week, Who What Wear Editor in Chief Kat Collings, editor Eliza Huber, and associate editor Yusra Siddiqui are here to walk you through the second annual Low-Cost, High-Joy Gift Guide. After spending weeks curating a list of 53 unique, delightful items that won't break the bank this holiday season, our editors have unlocked the golden rules of gifting in 2023: 1) Socks are actually a great gif...

After graduating with her master's degree in fashion journalism and racking up industry internships at publications like British Vogue and Women’s Wear Daily, Alice Bell set out to become a fashion editor. She landed a coveted role as a fashion assistant at U.S. Vogue, and while working there, started spending her free time dissecting her love life through the lens of astrology. While her interest...

This week, Who What Wear Beauty Director Erin Jahns is back just in time to prepare us for December’s many celebratory events. The holiday season is the perfect time to experiment with new beauty looks, and whether you’re a beauty pro looking to re-create the year’s biggest runway trends or a makeup novice trying to elevate your look in one simple step, Erin’s got you covered. Plus, she’s recommen...

In 2020, Lindsay Holden, alongside her Co-Founders Britta Chatterjee and Shannon Kearney, set out to disrupt the haircare space with the launch of their clean, inclusive, and salon-grade haircare brand, Odele. Derived from the Norwegian phrase for “to share,” Odele can be used by anyone who shares a shower, regardless of age or gender. Despite launching amid a global pandemic, the company reached...

Laura Brown is a journalist, a former editor in chief of InStyle, the founder of LB Media, and the BFF everyone wishes they had. After losing her EIC position due to InStyle’s print shutdown in 2022, Brown was suddenly free to do whatever she wanted—namely bridging the gap between her fashion world and various community-building programs. Among her other initiatives to “meddle for good,” Brown rec...

Back in 2015, Gara and her team at Post Investment Group recognized the lack of affordable yet elevated massage experiences—and The Now was born. With chic design and exceptional massages at the forefront of their business, they opened the first boutique as a calming oasis within Los Angeles, and over the last eight years, The Now has grown to over 50 locations, launched a line of wellness product...

This week, Hillary sat down with Kristen Nichols, Who What Wear's associate director of special projects. Kristen put together this year's Luxury Report, which details the brands and celebrities influencing designer shopping, the most coveted high-end items of 2023, and, of course, the ins and outs of the quiet-luxury trend. Plus, Kristen shares how to source sold-out items like the Alaïa fishnet...

Though Heidi is a highly sought-after interior designer now, she didn’t predict she’d end up in the design world. After graduating with a masters in international public health, she spent her early career working at a medical clinic in the Gambia. But when she returned to the U.S. to continue working, she was disappointed by how administrative many of the stateside roles were and began a quest to...

Mara Hoffman began her eponymous brand in 2000 by designing and selling one-of-a-kind, handmade garments out of her New York apartment. Twenty-three years later, she's still known for making gorgeous statement pieces with bold colors and prints, but she continues to evolve her approach toward sustainable design and manufacturing. Hoffman recently partnered with textile-to-textile recycling company...

Vicky Tsai founded her skincare company, Tatcha, with the goal of helping heal people’s skin and soul. But while Vicky’s a major player in the beauty space now, it took years of trial and error to find work that matched her values. She first began her career on Wall Street as a derivatives trader at Merrill Lynch in New York City, but after witnessing 9/11 firsthand, she left her job to attend Har...

Stacey Battat is a costume designer and longtime collaborator of director Sofia Coppola, known for her work on films like The Bling Ring and The Beguiled. But most recently, Battat took on the huge undertaking of crafting the looks for A24’s newly released biographical drama, Priscilla. Based on Priscilla Presley’s 1985 memoir, Elvis and Me, Coppola’s Priscilla, which stars Cailee Spaeny and Jacob...

Growing up, Sohla El-Waylly always had a passion for cooking, but it wasn’t until after she graduated college with an economics degree that she made the leap to attend culinary school. In the years following, she worked in fine-dining restaurants, even opening and running her own high-end diner for a year, before pivoting to food media and landing jobs at major food publications such as Serious Ea...

This week, Hillary hands the mic to Who What Wear Editor in Chief Kat Collings for a special episode welcoming Nikki Ogunnaike to her new position as editor in chief at Marie Claire, Who What Wear’s sister brand! Nikki has big plans for the iconic publication, which she hopes to make feel like "a group chat of your most ambitious friends." The two EICs discuss growing up with Marie Claire, high-im...

Emily Schuman had the initial idea for a food and fashion blog called Cupcakes and Cashmere back in 2008, and today, the company has grown into a full-fledged media and e-commerce business. In addition to running the Cupcakes and Cashmere company, engaging with the 570,000+ followers on her personal instagram and designing and restocking the bestselling jewelry on her online shop, Emily recently e...