Second in Command: The Chief Behind the Chief with Cameron Herold

Collectively, James Orsini has more than 30 years of finance and operations experience across a broad range of marketing and communications disciplines. Entering VaynerMedia as the Chief Integration Officer helping Gary Vaynerchuk execute his vision, James eventually stepped into the COO role when Gary’s brother and former COO was diagnosed with Crohn’s disease. In a […] Resources: Subscribe, Rate...

Whether you are a writer, a chef, a podcaster, or a blogger, regardless of how you identify yourself, you are a creator. Creators want to create, and Seva is giving them the opportunity to do just that. Barrett Brooks, the COO at Seva (formerly ConvertKit), says they are a bootstrapped startup that builds email marketing […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the...

Our guest is COO Alliance Member Erin Rand, COO at ServiceRocket. Joining to talk about the importance of process and metrics to a company is Erin Rand, the Chief Operating Officer at ServiceRocket, a company that provides exceptional training, support and utilization solutions for the world’s most innovative software technologies. As a process and analytical […] Resources: Subscribe, Rate & R...

Our guest is COO Alliance Member Mae Steigler, COO at Organifi. It may seem difficult to achieve that fast growth if you just came from one business to another. Mae Steigler, COO of Organifi, shows it is possible as she talks about how she has helped lead the company into hitting Inc. 500 three times […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an...

True commitment manifests in situations where the only choices left are to give up or to go on, and you still choose the latter despite the uncertainties. Being the second-in-command at Hal Elrod International, Tiffany Swineheart tells us her pivotal journey of stepping up for Hal at the time when he was battling with cancer. […] Resources: Subscribe, Rate & Review I'd love you to subscribe to...

Our guest is COO Alliance Member Brittany Walters, Director of Operations at Scribe (formerly Book-in-a-Box). Spreading the vision across the company is one, while integrating a culture within is another huge aspect of getting employees motivated to work in unity. Brittany Walters tells us more about how culture-infused on growth Scribe is – formerly known […] Resources: Subscribe, Rate & Revi...

The power of influence in content marketing is immense. Not only does it help your business attract clients and create engagement, but mastering content also ensures building relationships and promoting credibility. A deep understanding of this is something we will get from Clinton Senkow, the co-founder & Chief Operating Officer of Influencive – an online […] Resources: Subscribe, Rate &...

In a company or organization, the second-in-command is the yin to the CEO’s yang. They go across varying business areas and oversee the growth of the company. Gadi Shamia is an excellent example of this. As the COO of the fastest growing SaaS contact center startup, Talkdesk, Gadi is responsible for product post-sales renewals, customer […] Resources: Subscribe, Rate & Review I'd love you to s...

Customer satisfaction should always be the top priority for every business. Some companies would have refund policies if they’re not able to meet the expectations of their customers. Such free pass is what makes Sumo and AppSumo competent and reliable. These sister companies are both on a mission to help websites and businesses grow by […] Resources: Subscribe, Rate & Review I'd love you to su...

Dealing with stress from work and the daily burdens of personal life can literally take its toll on anyone. As an outcome, most companies support work-life balance and encourage their employees to take a break and recharge. Jessica Higgins of Gapingvoid Culture Design Group could attest to the value of this sense of balance. As […] Resources: Subscribe, Rate & Review I'd love you to subscribe...

to help manage membership, website, events and other activities. COO Shiv Narayanan dives into the impact of running an organization in a more decentralized manner while tackling the concept of natural hierarchies. Specializing in lowering customer acquisition costs, capturing and cultivating high-quality leads, and maximizing lifetime value, Shiv uncovers the three significant pillars of self-dev...

Our guest is COO Alliance Member Miranda Lievers, COO at Thinkific. In today’s time, companies don’t just check if applicants are excellent fit for the job and culture. They also search for the ones who are smarter than them, the leaders. That’s how Thinkific onboard members in their growing company. As the COO of the […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the pod...

Our guest today is COO Alliance Member Joe Esparraguera, COO at Lifematters. Some companies shift their hierarchy from top-down to bottom-up as a way to be more operative. The COO that supports this approach is Joe Esparraguera of Lifematters, an industry-leading provider of customized home care and health care management services in the Washington, DC […] Resources: Subscribe, Rate & Review I...

Our guest is COO Alliance Member Rachel Pachivas, COO at Annmarie Skin Care. Rachel manages all the behind-the-scenes operations that keep the company moving along smoothly – building love and culture, product research and development, branding and style, and ongoing education on organics and GMOs in the skin care industry. In an interesting conversation, Rachel […] Resources: Subscribe, Rate &amp...

Harley Finkelstein, COO of Shopify joins us to talk about how he and Tobias Lutke worked together in building Shopify – a rapidly-growing commerce platform with over 500,000 online stores, 3,000 employees, and $46 billion in sales. Harley shares about the kind of culture they have in Shopify, as well as gives some tips about […] Resources: Subscribe, Rate & Review I'd love you to subscribe to...

Contactually, a Customer Relationship Marketing (CRM) platform, helps professionals and companies generate more referrals and direct customers from their existing network. Tony Cappaert, the co-founder and COO of Contactually, talks about CRM and the beginnings and lessons in building the company. Tony manages all of the internal efforts in the company, including marketing, sales, customer […] Res...

How should you approach growing and developing people? Erik Church, COO of 1-800-GOT-JUNK? and O2E Brands, talks about how he doubled the profits of 1-800-GOT-JUNK? by focusing on his employees. Now, this full-service junk removal company has over 200 locations in three countries. Diving into the importance of having a common source of purpose as […] Resources: Subscribe, Rate & Review I'd lov...

Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community. YouTube - Second In Command Podcast -  https://www.youtube.com/@secondincommandpodcast   YouTube - Cameron Herold Leadership -  https://www.youtube.com/@CameronHerold   COO Alliance -  https:...