Search with Candour

Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠ Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swc...

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Understand your use...

Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report. This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry. Sitebulb JavaScript SEO Report https://sitebulb.com/javascript-seo/report/ Foll...

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠ ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠ Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on Twitter Check out Buzzstream Buzzstrea...

Sponsors: SEO Testing - Begin your exclusive extended free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries. Time stamps...

Sponsor: This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers. Foll...

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with Josephine Rudolf 00:05:30 - Networking for in...

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Show notes: Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work. What d...

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠ SEO agency red flags with Emina D...

Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches. How to prove yourself as a topical authority to Google Why podcasts are good for proving your authenticity and authority Hidden gem sources of authority How to speak Google's "love language&qu...

Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content. Ray & Jack discuss topics such as: Why is channel alignment important in modern marketing strategies? How have search behaviours changed? How important is it to adapt the language and style of content for different channels? How should teams communicate t...

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation. Listen to this podcast if you want to know: What is owned asset optimisation? What are owned assets? Are there different types of owned assets? How do you optimise them? What is reception marketing? How do these strategies differ from “SEO” and “traditional digital marketing”? What's...

Sponsors: ⁠⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Show notes: Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews. Time stamps: 00:00:16 - Intro 00:01...

Sponsor: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search. What are cognitive biases? Social identity theory What is confirmation bias? Can misinformation online make a big impact? Google’s role in the spr...

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including: Communicating to different stakeholders How is it different from reporting for small businesses? What are the most common Enterprise SEO metrics? Tools to t...

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquisition What’s the difference between them? Is t...

Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠ ⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠ Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everything from Microsoft's answer to Google...

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news. Show notes: Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including: Why...

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠ Show notes: Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. To...

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠ Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable: The resources required for data centres...

Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:...

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠ Show notes: Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background. Where sho...

Sponsors: This episode is sponsored by Optmyzr, ⁠go to optmyzr.com to start your two-week free trial today.⁠ This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠ Show notes: Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing. How to add emotion to your marketing and ad...

Sponsors: This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Goog...

Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024. Sponsored by Positional: Join the closed beta now before launch on 26 March 2024! Jack & Mark discuss: The new Google & Reddit agreement Google paying publishers to test new AI tools Helpful Content fallout and recoveries What is information gain? Time stamps: 00:00:05 - Intro 00:00:52...