Search with Candour

In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing. Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content. The episode also covers Nicole's strategies for programmatic SEO, the challe...

In the first episode of 2026, hosts Jack Chambers-Ward and Mark Williams-Cook discuss the major SEO news stories of 2025 and make predictions for the upcoming year. They reflect on their predictions from last year, including the impact of zero-click searches on organic click-through rates, the rise of video and visual search elements, and the importance of community and real marketing. The episode...

In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR. They discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of brand mentions in the age of global SEO. Greg also shares insights about the challenges and opportunities...

Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape. Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness. Abi also shares insights on how startups can leverage digital PR effectively and predicts...

Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content. Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidatio...

Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs. Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongo...

In this episode, Jack Chambers-Ward interviews Ade Holder, frontman of Phinius Gage and owner of 427 Marketing. They explore how punk values can influence business practices, the challenges of maintaining authenticity, and the importance of constructive capitalism. Ade shares insights from his experience in marketing and as a musician, highlighting the intersection between creativity and analytica...

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies. The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI. Ben shares his insights on creating revenue-driving stra...

In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025. They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-be...

Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass. Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery. Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to th...

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla. Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume. Egor shares his insights on current and...

Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast. In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health. The episode also features insights from the audience, real-life stories, and...

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious abou...

In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference. Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO. Whether you're attending Brighton SEO or simply...

In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO. They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty. Pablo shares valuable...

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance. They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance. Manuel shares his insights on adapting to the evolving search landscape, the critical metrics...

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research. Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking. Additionally, the dynamic duo share conference experiences, a...

In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO. Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication. Jojo shares insights on the value of automation and proactive management, as we...

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO). They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search en...

Welcome to another episode of Search With Candour! This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points: What is bran...

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit. Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is cru...

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies. Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients. The conversation delves into practical insights on keyword clustering, creating revenue-driven...

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos. Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives. They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies....

Are you getting the most out of your organic shopping feed? Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape. Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025. Follow Ale...

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search. The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketi...