Search News You Can Use - SEO Podcast with Marie Haynes

In my last video, I introduced the concept of Google's Open Knowledge Format (OKF). Today, I'm showing you exactly what I've built with it. I have created a personal brain that I use every day to automate complex SEO tasks, generate proposals, and analyze Google search updates. We walk through the structure of an OKF file, including the YAML frontmatter and how it differs from traditio...

Google just announced the Open Knowledge Format (OKF), a new way to structure your knowledge for AI agents. This standard uses simple Markdown to make business and personal insights accessible to the agentic web. In this video, I break down why this changes SEO, how to build your first OKF bundle, and the potential for selling expert knowledge directly to AI systems. Google's blog post on okf:...

You can build an AI dashboard so easily - even if you don't know how to code! In this episode, Laura Tobin from the Search Bar community shares the incredible system of AI agents she built using Claude and Co-work. As a food blogger facing the shifts in AI changing Search, Laura decided to pivot from fighting the technology to using it to become a "one-person content machine."She wal...

Google has just released a major update to Search Console, providing website owners with dedicated performance reports for Generative AI features including AI Overviews, AI Mode, and Discover AI. In this video, I walk through where to find this new report, why impressions matter even without click data, and the new regulatory changes that forced Google's hand. 0:00 - Introduction: Google intro...

Google just shared experimental documentation to help us get our websites ready for the agentic web. In this video, I walk through the new Lighthouse report, WebMCP integration, and why you might actually need an LLMS.txt file! Timestamps:0:00 - Google's new agentic readiness info1:00 - How to run the report in Chrome Canary1:45 - Why Cumulative Layout Shift matters for agents2:30 - Understand...

You can now ask your readers to add you as a preferred source, even if you’re not a news site! This will increase the chances that your audience sees you in AI Overview and AI Mode answers. Google’s blog post on the recent changes to preferred source: https://blog.google/products-and-platforms/products/search/original-high-quality-content-search/ Instructions from Google on how to do this: https:/...

At I/O Google announced Information agents, a new Search Box, Antigravity within Search and Universal Cart which will let you put items in a cart from MULTIPLE merchants and then it will check behind the scenes to tell you if another merchant has a better price and more. Search is changing! Here is my Google doc with all of my notes on Google I/O and the Developer keynote:https://docs.google.com/d...

Lots of interesting stuff in this new Google document! In this chat we talk about:-the new role of the index-non commodity content-llms.txt and .md filesand my favourite part - the transition to agentic search. Hope you enjoy (and my apologies for the stutter in the video - not sure what happened there, but at least the audio is solid.)Marie

Search is becoming agentic, task-oriented, and deeply integrated with AI that learns, improves, and even negotiates on our behalf. If you’re feeling overwhelmed by how quickly AI is reshaping everything from SEO to web development, you're not alone! In this episode I share about Gemini in Chrome, how I built a plant journal with Antigravity, UCP, WebMCP, WordPress' EmDash, Shopify's AI...

If you sell products online, the way your customers buy from you is about to fundamentally change. We are moving toward a future where buyers will check out directly inside of Google or ChatGPT, without ever visiting your website. It's called Universal Commerce Protocol, or UCP. And while platforms like Shopify are starting to integrate it , if you don't structure your site's data corr...

In this episode of the "Real People Using AI" series, host Marie Haynes sits down with SEO content strategist and AI transition consultant Liz Micik to discuss the massive shift from a chat-based internet to the "Agentic Web." They break down Google's latest developer protocols—including MCP, A2A, UCP, and AP2—and translate what these highly technical concepts mean for ever...

Join Marie Haynes and Tom Capper as they dive into Google's evolving algorithms, focusing on AI-driven changes like WebMCP and the role of agents in search. Discover how brand signals and user satisfaction are reshaping SEO, and why traditional tactics may no longer suffice. Links mentioned in this call:Google site quality score: https://patents.google.com/patent/US9031929B1/enThe helpful cont...

Did you know Google "re-ranks" search results using AI that is trained on user data and quality rater scores? In this video, I break down revelations from the DOJ trial, including the "Glue" system, RankEmbed BERT, and why user satisfaction is now the most critical factor for SEO. 00:00 - Intro: Why user satisfaction is the most important ranking factor. 00:49 - Google’s Quality Raters Guidelines...

In this episode, Marie Haynes discusses Google's Universal Commerce Protocol (UCP) and its transformative potential for online shopping. UCP allows consumers to purchase products directly from search results and AI interactions, streamlining the shopping experience. Haynes explains how this protocol works alongside Google's Business Agent, which enables businesses to interact with customers throug...

The future of search isn't search; it's agents. Dr. Marie Haynes tackles the biggest shift facing the web: agentic AI. This episode explores the new wave of agentic browsers like OpenAI's Atlas and Perplexity, the massive implications of Walmart partnering with OpenAI, and the legal battles already beginning. Dr. Haynes maps out a near future where home robots order products without ever seeing a...

It was an honour to attend Google I/O in person. Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core. This podcast episode was recorded live. Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed 0:0...

Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other. What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO. I share thoughts abou...

Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income. Marie details how AI is currently used for tasks...

Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI. We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world. Join the Search Bar to participate in future epsiodes: https://community.mariehaynes.com/ Marie's Newsletter: ht...

The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on: -filler content -paraphrased content -Using AI in content creation -Expired domains -Scaled content abuse This was a live episode of Search News You Can Use filmed in The Search Bar. Buy My 2025 edition of my QRG checklist you can use to assess your site like a quality rater: https://www....

Buckle up for a thrilling dive into the future of AI! This episode of Search News You Can Use uncovers the mind-blowing advancements in AI, from Google's Gemini 2.0 and its vision of AI agents to OpenAI's groundbreaking projects like Sora and ChatGPT Pro. Marie breaks down what quantum computing is and how Google's Willow chip is potentially a big deal. There's so much going on in the AI world rig...

Are Chrome engagement signals used in Google's ranking systems? I'd recommend watching Cindy's video from last week: https://youtu.be/txNT1S28U3M?si=uPi9nz61-1HfJefG Cindy theorized that Google collects all sorts of information from our visits using the Chrome browser. In our talk we discuss whether and how this information could be used in ranking algorithms. Reach Cindy: https://mobilemoxie.com/...

Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influence how Gemini represents our business by having more conversations about the things that are good about your business. Hope you find this interesting! (Also omg how many times did I say the word “interesting” in this episode? 😂 The end of this video include...

Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients. Watch on Youtube: https://yout...

Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing. Mentioned in this video: Blog post on Navboost by M...