Search Engine Roundtable Podcast

Today we covered a new Google Ads report for its Search Partner Network, where it actually shows where your impressions are coming from.  We also covered a new tool that tracks ChatGPT versus Google traffic referrals.  Bing updated its Copilot AI answers in search and more. Also, did you see the Google AI Overviews bottom tray?  0:00 - Introduction 1:14 - Google Ads SPN reporting update 4:22 - Cha...

Today we covered that the new Google Merchant API will replace the Content API for Shopping. And we covered the unexpected image of Amazon stopping its Google Ads. Google explained the differences between the Chrome UX report and Search Console’s core web vitals report.   0:00 - Introduction 0:49 - Google Merchant API to replace Content API for Shopping 2:09 - Unexpected Impact Of Amazon Stopping...

Today we covered Google search results volatility cools. Chartbeat said Google Search clicks to publishers are stable, and backs up Google’s statement.  Google’s John Mueller goes off on GEO acronyms. Google Ads language targeting is going away for search campaigns. Google Ads has a new preview ad link in the asset details section. 0:00 - Introduction 1:20 - Google Search volatility cools 2:00 - G...

The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources feature for Top Stories in the US and India. Chartbeat says traffic from Google to publishers is stable with AI Overviews, supporting Google’s claims.  Google’s Gary Illyes was interviewed on AI Search, AI content...

Today we covered Microsoft says SEOs need to do the click studies to see if AI search clicks lead to conversions or not, search engines don't have visibility there. A site saw Google traffic drop by 50% in two weeks after being hacked, John Mueller of Google replied. Google Ads has a new cost toggle for PMax campaigns to show share of cost. We also covered YouTube promotions expansion and Goog...

Today we covered the launch of Google’s preferred sources for top stories. Google Ads has a new gender exclusions feature for PMax.  Google has new AI to reduce invalid traffic by up to 40%. 0:00 - Introduction 0:33 - Google preferred sources is live 1:58 - Google Ads invalid traffic AI improvements 3:47 - Google Ads PMax gender exclusions  4:51 - Conclusion A daily recap video summarizing a few o...

Today we covered Gary Illyes on AI Search, content, SEO and more. Google Ads page content exclusions. And Google quietly updated a number of its ads policy help articles.  0:00 - Introduction 0:48 - Google’s Gary Illyes on AI Search, Content and SEO 4:06 - Google Ads page content exclusions  5:57 - Google Ads help articles quietly updated 7:19 - Conclusion A daily recap video summarizing a few of...

Today we covered the numerous Google Ads performance max updates. Google Ads launches conversions with cart data diagnostics tool. Google Search ranking volatility was heated this weekend. Bing Webmaster Tools gained 24 months of performance data. 0:00 - Introduction0:56 - Google Ads released numerous useful updates for PMax2:15 - Google Ads conversions with cart data diagnostics tool 3:25 - Googl...

This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google’s Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google did not confirm that it uses MUVERA in Google Search. I posted the Google Webmaster report for August. Bing Webmaster Tools search performance report...

Today we covered how Google’s Liz Reid said clicks to websites are “relatively stable” since AI Overviews were added, but no one believes Google.   Bing Webmaster Tools adds device and country lists to performance report. Google Ads has new PMax targeting options in the Google Ads API, and released the new Ads API 0:00 - Introduction 0:56 - Google says clicks to websites stable since AI Overviews...

Today we covered how the Google search volatility first calmed for a day and then spiked back up, all with the SEO chatter. Google seems to be rolling out a sticky search bar header.  Google Ads negative keywords are used to train its smart bidding. Google Ads updated its EU political content policy.  0:00 - Introduction 1:16 - Google ranking volatility cooled and now heats up again 3:25 - Google...

Today we covered  how Google Search is indexing and ranking Google Maps results. Google said it did not confirm it uses MUVERA in Search. Google AI Overviews can show more AI Overviews, and maybe play AI Catch Up.  Google Ads sitelinks are used for ad strength.  Google AI Max experiments are now in the wild. 0:00 - Introduction 1:05 - Google indexing and ranking Google Maps search results 2:55 - G...

Today we covered the Google ranking volatility that may just be cooling since the weekend, maybe.  Danny Sullivan is no longer the Google Search Liaison. Google is pushing AI Mode ads on advertisers.  Google Ads added location of interest targeting to AI Max for Search. 0:00 - Introduction 0:54 - Danny Sullivan no longer the Google Search Liaison 6:53 - Google Search ranking volatility cooling? 7:...

Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads, canvas planner and search while browsing. Google is testing help me shop in AI Mode. Google AI Mode is expanding to the UK. Google Search Central had a Deep Dive three-day event and we posted some of the slides from that eve...

Today we covered Google rolling out Search Live with video support. Google also released a number of new AI Mode features, like Canvas.  Google Ads rolls out search term categories insights for responsive search ads. Google Ads assets links with different shapes and colors. Google is also testing AI Max ads. Google Ads grouping favicons. 0:00 - Introduction 0:39 - Google Search Live with video 1:5...

Today we covered that Google Ads disabled conversion tracking, personalization and remarketing for some advertisers. Google AI Mode expanded to the UK.  Google AI Mode to help you shop.  Google AI generated menu summaries. 0:00 - Introduction 0:52 - Google Ads disables conversion tracking, personalization and more 2:36 - Google AI Mode expands to the UK 3:52 - Google - help me shop in AI Mode 6:46...

Today we covered  that Amazon seems to have stopped using Google Shopping Ads. Google Ads is adding click and conversions data to RSAs. Google Local Service Ads may be charging more for message leads. There is ongoing post-Google core update volatility won’t calm down. Google Business Profiles shows how many confirmed the attributes. Google about this site tries a question mark again.   0:00 - Int...

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page, Google disputes this. OpenAI may be crawling the LLMS.txt file but Google says they won’t. Google says it even makes sense to noindex the LLMS....

Today we covered the Google earnings report and how ad revenue continues to climb.  Google released and alpha version of the Google Trends API. Google on doing SEO for AI Overviews. Microsoft Advertising rolls out Lifetime Budgets for Audience Ads and expands remarketing list sources to 20 campaigns. 0:00 - Introduction 0:36 - Google earnings report 4:00 - Google Trends API 5:18 - Google on SEO fo...

Today we covered the data providers on the June 2025 Google core update.  Pew Research came out with a study on the impact of Google AI Overviews. Google on state by state pricing with Google Search. Google also added branded searches as a new conversion metric. 0:00 - Introduction 0:50 - Google June core update data 2:47 - New study on Google AI Overviews  5:45 - Google Search on state by state p...

Today we covered Google Ads has a new tips section in the optimization score column. Google Ads shows competitive-aware recommendations. Google dropped the sponsored label from related searches. Google said you may want to noindex your LLMS.txt file. Google is testing changes to the more tab in search. Google Search Console has a new logo. 0:00 - Introduction 0:44 - Google Ads recommendation tips...

Today we covered the ongoing Google search ranking volatility.  Microsoft’s Jordi Ribas compared Copilot to Google AI Mode. Google is placing an AI Mode button in the search bar. Google Ads moved AI brand controls under AI Max for new search campaigns.  Google Ads negative keyword lists for Performance Max campaigns. 0:00 - Introduction 0:59 - Google search ranking volatility continues 1:55 - Micr...

Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini 2.5 Pro and Deep Search but you need to pay. Google AI Mode with only link cards might be a bug. Google AI Overviews now can show many videos. Google Discover officially gets AI-generated summaries. Google Search Console added 2...

Today we covered John Mueller of Google’s comments on sites that get barely indexed.  Google Search Console has new 24-hour comparison views. Google Core Web Vitals metrics seemed to have dropped, but is it a bug. Google Ads change history report can have ghost users. 0:00 - Introduction 0:38 - Google June core update done 2:16 - Google AI Mode with Gemini 2.5 Pro 4:20 - Google AI calling business...

Today we covered John Mueller of Google’s comments on sites that get barely indexed.  Google Search Console has new 24-hour comparison views. Google Core Web Vitals metrics seemed to have dropped, but is it a bug. Google Ads change history report can have ghost users. 0:00 - Introduction 0:46 - Google On Barely Indexed Sites 3:03 - Google Search Console 24 Hour Comparisons 4:19 - Google Core Web V...