Search Engine Roundtable Podcast

Today we covered that channel reporting is officially coming to PMax campaigns in Google Ads. Google is testing placing favicons on Shopping Ads.  Google AdSense ads coming to AI chatbots.  Apple Intelligence to add Google Gemini. Microsoft Advertising released its revenues. 0:00 - Introduction 1:01 - Google Ads channel reporting in PMax campaigns 4:46 - Shopping Ads favicons 6:19 - Google AdSense...

Today we covered that Google said they will label search features that drive to more commercial queries as sponsored.  Google Search Console showed desktop data for Google Discover performance reports, for a bit.  And Google is testing linking reviews in the local panel to AI Overviews. 0:00 - Introduction 1:41 - Google sponsored labels on commercial search features 5:46 - Local reviews directing...

Today we covered the arrival of Shopping on ChatGPT as well as a massive Google Ads test spotted in the wild. Bing gets more AI solutions and Google's Demand Gen may have new attribution options for advertisers.0:00 - Introduction 0:45 - Greg Trolling Mordy1:15 - ChatGPT Shopping2:27 - Large Google Ads Shopping Test Spotted4:00 - Bing AI SERP additions6:10 - Conversion weight adjustments8:02 -...

Today we covered the ongoing Google search ranking volatility and then the Search Console API is delayed since April 22nd.  Google trained Gemini and its AI with search data.  Google posted its earnings reports last week.  Google is testing new merchant knowledge panel shipping panels. And ChatGPT Ads will be coming, at some point. 0:00 - Introduction 2:24 - Google ranking volatility heats up 2:56...

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the COVID special announcements structured data on July 31st. Bing said they will streamline their Bing Webmaster Tools emails. Google Posts go missing for all businesses in the lo...

Today we covered the spike in volatility with the Google search results over the past couple of days. Google AdSense made some updates to its policy center. Google Analytics had an issue with real time analytics.  Google Demand Gen channel controls are out. Google Ads tree table reports. Google Discover is showing social media accounts and posts.  0:00 - Introduction 0:36 - Google ranking volatili...

Today we covered how Google Ad spend continues to outpace traffic volume.   Google Analytics updated its data quality and attribution reporting. Google will deprecate special announcement structured data.  Google Posts seemed to have stopped working.  Google launched video previews for video verification. Plus, third party cookies are sticking around.  0:00 - Introduction 0:59 - Google Ad spend co...

Today we covered how Google posted that top ads and bottom ads can have ads from the same advertiser and it is not double serving.  Google Ads now has 90 characters per each description line for PMax campaigns.  Google AI Overviews hurt click through rates, more data shows. Google local packs now can show “get there” sections for time to get there.   0:00 - Introduction 0:34 - Google Ads cool with...

Today we covered the IAB and PwC report showing how big search ad revenue is and how much it has grown.  Google was ruled a monopoly again last week.  Google dropped its events carousel for desktop, it might be a bug.   0:00 - Introduction 0:34 - Search ad revenue numbers 2:55 - Google ruled a monopoly again 5:45 - Google drops event carousel on desktop 7:45 - Conclusion A daily recap video summar...

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect their ccTLDs to their .com, but nothing is changing with how the search results work, do not change your intentional SEO strategy because of this. Google said again that structured data does...

Today we covered how Google had to reiterate that international SEO is now changing with Google’s ccTLD update. Google is testing videos in the shopping/e-commerce cards. Google AI Mode may bring a quick search URL. Google Ads API version 19.1 is out. TikTok Ads now has exclusion lists.  0:00 - Introduction 1:24 - International SEO did not change with Google’s ccTLD change 3:29 - Google testing vi...

Today we covered how the new Google Search ranking volatility. Google will redirect its ccTLDs to its .com in the coming months.  Google released its yearly ad safety report.   Google AI Overviews can get duplicative.  Google is testing a new label and new blue dot. 0:00 - Introduction 0:43 - Google Ads Safety report 4:36 - Google Search ranking volatility 5:22 - Google ccTLDs are going away 6:25...

Today we covered how Google AI Overviews link to itself and sometimes those go in a loop. Google says structured data does not help with ranking. Google updated its structured data carousel availability.  Google Ads PMax campaigns has new lifecycle goals and image controls. Google’s anti-privacy bill push sparked outrange amongst advertisers.  0:00 - Introduction 0:36 - Google AI Overviews officia...

This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten days. Google refreshes its Merchant opportunities report in Search Console. Google Search is showing more AI Overviews. Google AI Mode now supports images and tests anchor text and...

Today we covered how Google Ads has new goals and image controls for PMax campaigns.  Google Brand profile management is coming.  Google AI Mode is testing new links. Google Search ranking volatility heats up.  Google Search Analytics API finally gets hourly data.  0:00 - Introduction 1:19 - Google Ads PMax goals and image controls 2:54 - Google Brand profile management 5:18 - Google AI Mode link...

Today we covered how Google confirmed it will be bringing Google Discover to its desktop home page.  Google Ads Demand Gen Platform comparable metric is available for conversion activity.  Google Ads is working on improving its support. Google Merchant Center updated some of its product specifications. Google Business Profiles has a new messaging clicks report and some wonky driving direction API...

Today we covered Google AI Mode gaining image uploads and multimodal capabilities. Google Maps blocked tons of spam, but was it too much.  Google’s things to know and people also ask linking back to itself.  Google Search Console updates the merchant opportunities report.  Google AI Overviews growth across all tracking tools.  Advertisers are pulling back from TikTok.  0:00 - Introduction 1:36 - G...

Today we covered the Apple Intelligence quality raters guidelines document leak. Google is now also able to use your content in your emails for Google Search.  We also spoke about Google testing relevant topics in the search results.  Google is testing video ad formats in Google Search.  Google Ads demand gen seen more.  TikTok sale was extended yet again. 0:00 - Introduction 1:00 - Apple Intellig...

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results, like crazy. Google can now also use your email content, not just website content, for its search results. Google News should be fully transitioned to th...

Today we covered the post Google core update volatility we are seeing. Google wants to show you more ads in search. Google is showing AI summaries in the local panel.  Everyone is bidding on TikTok. 0:00 - Introduction 0:28 - Google ranking volatility post core update 1:58 - Google wants to show you more ads 3:19 - Google local panels with AI summaries 4:50 - Everyone is bidding on TikTok 7:00 - C...

Today we covered what Google said most recently about brands and its search ranking system.  Google’s local Q&A feature is dropping off many businesses.  Microsoft Bing Copilot Search seems to be rolling out more.  Microsoft Advertising has a slew of update announcements.  Google is powering ads in Roblox. 0:00 - Introduction 0:43  - Google on brands as a ranking system 3:07 - Google Local Q&a...

Today we covered how Reddit’s AI-translated content is surging in Google Search.  Google is testing a disclaimer in its AI Overviews.  Bing Copilot Answers can show image and video buttons.  Bing is testing shadows for its snippets.  And Reddit Ads rolls out new small business tools. 0:00 - Introduction 1:16 - Reddit AI-translated content surging in Google 2:55 - Google AI Overviews tests disclaim...

Today we covered a Google Ads policy change over the weekend around double serving.  Google will pay $100 million for an old ad lawsuit settlement.  We posted some Google core update polls.  Google Business Profiles has bugs with reviews, edits and more.  Google AI Overviews itinerary, Google Lens tours, Google Maps screenshots and more. 0:00 - Introduction 0:44 - Google Ads to allow double servin...

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google...

Today we had breaking news with the March core update finishing, then we discussed how a former Google said traffic to publishers is a necessary evil.  Google made a minor tweak to its spam docs, but what does it mean.  Google has new event search interfaces and blue website buttons.   0:00 - Introduction 0:26 - Google March core update just finished 0:56 - Google tweaks spam doc, what does it mea...