Search Engine Journal Show

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates.  We discussed the different competitive tactics he's using in the online world to help large car brands like Mazda compete with other large automotive brands. In this episode of Marketing Nerds, we cover: Creating dynamic and...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Julia McCoy.  She talks about how she started her company, Express Writers, out of a need she saw for websites and businesses needing great content. In this episode of Marketing Nerds, we cover: Why content is crucial to SEO, the user e...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO expert Bernadette Coleman with Advice Interactive Group.   In this episode of Marketing Nerds, we cover: We go into onsite and offsite rankings and how to rank better online. Details about what you need to do to get your local listings updated l...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio. He walks you through h...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week's episode of Marketing Nerds, we had the chance to sit down with Kristine Schachinger, who has a lot of experience working with companies on retrofitting  or redesigning their sites to better perform from an SEO perspective, specifically, SEO for User Interface Design. In this episode of Marketing Nerds, we...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics' ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google.  He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts.  Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedio...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distribu...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ's podcast, Marketing Nerds. Some of the topics we cover include: What tools Debbie uses to manage SEJ...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you're awesome at.  You have to define everything that you're going after. Zac teaches us every s...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ's new podcast, SEJ copy editor Danielle Antosz and I discuss getting started as a freelancer in the online marketing and copywriting world. Because we are freelancers ourselves, we cover a variety of different topics from our experiences, including:  How to make the leap from work...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds. About Marketing Nerds Each week we will will be podcasting with other marketing nerds like myself about a wide range to topics including: SEO Paid Search Social Media Content Marketing Entrepreneurship Founders...