Search as a Channel

The search funnel isn't just shrinking. It's collapsing into a single conversation. A buyer asks an AI to compare options, surface deal breakers, and reduce risk and the model returns an answer that cites a handful of sources and moves on. Your brand is either in that answer, or it's invisible. In this episode, we break down the three highest leverage content formats that consistent...

Everyone's tracking AI search. Almost no one is tracking it correctly. As AI platforms like ChatGPT, Google AI, Claude, and Grok take over how people discover and evaluate brands, marketing teams are scrambling to monitor every prompt variation they can think of. The result? Noise, false confidence, and a whole lot of wasted effort. In this episode, we break down which LLM prompts are actuall...

More content isn't always better. Sometimes it's the problem. Most websites grow the same way pages get published to meet immediate needs, then never touched again. Blog posts drift. Landing pages go stale. Duplicate content piles up. And quietly, all of that dead weight starts dragging down the pages that actually matter. In this episode, we break down content pruning, what it is, why i...

Your leads are coming from AI. Your attribution model has no idea. As more consumers turn to ChatGPT, Google AI, and other large language models to research products and make decisions, a growing portion of your pipeline is being influenced by interactions that never show up in your analytics. No click. No UTM parameter. No referral source. Just a direct visit from someone who already made up thei...

The traffic numbers look fine. The revenue story is more complicated. AI-powered search is no longer coming, it's already reshaping how users find information, evaluate brands, and decide what to buy. AI search traffic is up over 500% year over year. Zero-click searches now account for roughly 60% of all queries. And the attribution models most marketing teams are still relying on? They were...

While everyone's debating what AI is doing to Google, a different search engine is quietly becoming one of the most valuable organic channels in digital marketing. YouTube processes over 3.5 billion searches every day. It's deeply integrated into Google's ecosystem. Its videos are 200 times more likely to surface in AI-driven search results than other video formats. And most agencie...

LinkedIn just became one of the most important search channels in B2B marketing. Most teams are still using it like it's 2019. While traditional SEO gets squeezed by AI Overviews and zero-click searches, LinkedIn has quietly turned into a dual-threat asset, dominating Google SERPs for high-intent B2B terms and becoming one of the most-cited sources by LLMs like ChatGPT and Perplexity. Citatio...

Google just got a patent that should terrify every marketer. It describes a system where Google uses your product data, your brand assets, and your conversion metrics to build its own landing pages and serve them in search results instead of your website. If your site doesn't hit Google's quality benchmarks, they don't send traffic your way. They just… replace you. In this episode,...