Scratch: CMO Interviews

In today's episode we have Mint Mobile's CMO, Aron North, join us to discuss everything from how Mint started as a "side hustle" within the business, how they are using marketing to drive true product innovation, and how creative Ryan Reynold's is as a part owner in Mint. Links to anything mentioned in the show: https://www.linkedin.com/company/mint-mobile-llc/videos/native/urn:li:ugcPost:69432422...

In this week’s episode, Jenna sits down with Margo Kahnrose, CMO of Skai. They discuss what it's like to grow a brand and own a place in the market when consumer's have unlimited choices and how you can keep your brand relevant in this ever changing world.  They also cover how the rebrand from Kenshoo to Skai was conceived and why it was necessary along with the changes that all companies in AdTec...

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. In today's episode, we record at our first live event (Zag Out) and wrap up the top Challenger themes of the year and what the key takeaways are for your brand. It was an incredible conversation in front of a live audience and we debated everything from i...

In this week’s episode, Eric talks with Richard Davies, CEO of Allica Bank and ex CEO of Revolut and OakNorth. Richard has helped build three unicorn challengers in the fintech space (the third being as a non-exec for World Remit), but he’s also spent time at big incumbent banks. He has a unique perspective on not only what it takes to build a unicorn, but also what the biggest differences are bet...

In this week’s episode, Eric talks to Maja Neable, Senior Vice President, Chief Marketing Officer Banking & Chief Data & Analytics Officer at BMO Financial Group about let’s say… one of the more innovative marketing campaigns we’ve seen recently! In spring 2022 BMO decided to tap in to the gaming community by creating a discord to help educate and advice this community on personal finance matters....

Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Coenraad Jonker, Co Founder & CEO of Tyme Bank, the leading challenger bank in South Africa with 6 million customers.  Tyme has just expanded in the Philippines to help 52.1 million unbanked citizens. At Singapore Fintech Festival, our conversation covered the origin of Tyme, how they built a successful challe...

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.  Find Rival online at www.wearerival.com , LinkedIn , Twitter .  Find Eric on LinkedIn and tweet him @efulwiler . Say hi at media@wearerival.com , we’d love to hear from you.  Riva...

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.  Find Rival online at www.wearerival.com , LinkedIn , Twitter .  Find Eric on LinkedIn and tweet him @efulwiler . Say hi at media@wearerival.com , we’d love to hear from you.  Riva...

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.  Find Rival online at www.wearerival.com , LinkedIn , Twitter .  Find Eric on LinkedIn and tweet him @efulwiler . Say hi at  media@wearerival.com , we’d love to hear from you. Riva...

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.  Find Rival online at www.wearerival.com , LinkedIn , Twitter .  Find Eric on LinkedIn and tweet him @efulwiler . Say hi at  media@wearerival.com , we’d love to hear from you. Riva...

Grab your free e-book here! In this week's episode, DuBose talks to David Aaker, Vice Chairman at Prophet. David is a legend in this field, and he shares his knowledge on creating a strong brand purpose for your company, no matter what you offer. Can all brands have a social purpose? Does work across different sectors and where do you even start looking for what fits your brand? To find out more a...

In this week’s episode, Eric talks to Sam Dulka , Associate Vice President of Global Business Marketing at Dubai Economy and Tourism. Tune in for a really interesting conversation about how Dubai has established itself as a challenger brand in the last few years and how you have to find channels of meaningful influence with the audience you are trying to reach. The team at Dubai tourism think of D...

In this week’s episode, Eric talks to John Sheldon , CMO of challenger brand SmileDirectClub and owner of one of the best Linkedin headers we’ve seen…John describes himself as a “CMO and innovation Leader, a customer data 'truffle pig', and someone who’s focused on creating irrational brand love.” Love it. There’s a TON of great advice and insight in this episode on what it takes to not just build...

Learn more about how to stand out and why every contact matter by listening to this week's conversation with Grant Johnson of Emburse. Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.  Find Rival online at www.wearerival.com , Li...

Riley is a sustainable menstrual product company that operates on a subscription model, whereby individuals manage mensutral health needs, coupled with a strong B2B model, whereby companies stock period products in employee toilets. This break from the traditional in-store purchase model requires a change of culture and a destigmatisation of women’s issues and women’s health - and Riley is up for...

Reach out to Deniz on LinkedIn and learn more about Platform XIT here .    Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.  Find Rival online at www.wearerival.com , LinkedIn , Twitter .  Find Eric on LinkedIn and tweet him @efu...

This week, Eric talks to David, a giant in the fintech industry, about disruption, why 11:FS produces a huge amount of content and why you should, too.  Reach out to David on LinkedIn . Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulw...

This week, Intercom's Anna Griffin talks to Eric about how she sees the role of CMO in challenging the status quo, what she's curious about, and the question every CMO needs to be asking themselves.  Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hoste...

Introducing Punchy: Marketing News with the gloves off, recorded LIVE each week. This week, Rival's co-founders, Eric Fulwiler, Jenna Cummings and DuBose Cole, discuss TikTok, NFTs and Mayonnaise.  Jenna’s rave this week is about Algorand. Check it out here - https://www.algorand.com/ Listen to Punchy every week.  Rival is a marketing consultancy for brands that want to challenge convention in the...

This week Eric chats to Mai Fenton of Superscript, a customizable bespoke insurance company for small businesses. Mai joined a few years ago as the first CMO, and oversaw a major rebranding from Digital Risks to Superscript. By 2020, the name Digital Risks no longer represented the brand, as its customer base shifted from purely digital and technology businesses to all kinds of businesses seeking...

 Listen to our live conversation with Professor Rajesh Bhargave and Rival Co-Founders DuBose Cole and Eric Fulwiler as we present the findings and implications from our Q2 report. Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and...

As CMO of Temenos, a world-leader in banking software, Martin knows a thing or two about the B2B space.  He argues that marketers need to innovate constantly but, more than anything, need to be focused on the customer experience.  Three things Martin recommends: Don't think about leads, think about your customer Don't think about B2B, think about B2H or to B2P (Business to Human or Business to Peo...

Rory Sutherland, Vice Chairman of Ogilvy UK and author, talks with Eric and co-host DuBose Cole about everything from payment models to a London shop called Bacon Sandwich. Rory is fascinated by the intersection between behavioral science and advertising. A true advertising legend, Rory's latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformit (2021) .      Riva...

Marketing strategist, author and adjunct professor,  Mark Schaefer argues that the CMO must be in charge of the entire customer experience, and how some brands - like Glossier and Everlane - are doing it right.  In a world where isolation and loneliness are on the rise, community is more important than ever. Mark argues that consumers want to believe in the brands they support, that they to want t...

This week, Yonca Dervişoğlu talks to Eric about so many things from how she makes sure she has time to spend on her prioritises, how the pandemic has helped her connect to her teams, and how she approaches new roles and new challenges.  Yonca discusses how her family and childhood experience moving from Istanbul to California - with its often unbridled optimism about technology - have shaped her a...