School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start.  Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around...

In a previous episode , Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.stampede.social/  and use the coupon code dave30 J...

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the  School of Podcasting . Our comprehensive online cour...

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dar...

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs ). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing. Again, the voice you hear as the "Gue...

Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here.  I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE than the price you...

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have.  We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions.  Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for.  Join the...

The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast.  As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly....

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A special shout-out to Matt Rafferty from The Author I...

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement , and that's what we're gonna talk about...

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting , and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You .  Join...

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it.  Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know wh...

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast...

One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to L...

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster , which ties in nicely with a documentary called " Worst to First " which shows how Z100 in New York City described their show in a way that positioned themselves as an authori...

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton  on his Build a Big Podcast t show.  I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and go...

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level...

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer , who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard.  An entrepreneur can boost sales when their podcast is On a regular schedule (it helps you be seen as reliable). Makes points through personal stor...

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content do...

Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content. After coming back from the Spark Ignite Christian Podcast Conference (now Defunct), I was able to book Jesus as a guest. Not to talk about...

I first interviewed Brenden Mullen from Podpage back on episode 728 . Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the  School of Podcasting ....

Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson. In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whethe...

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation. But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the ti...

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium?  Instead, know...

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch , PodcastSop , Podlottery, Podscore ) and he is the host of Podcasting Made Simple . Today, he shares 10 Factors of Podcasting Success. Erase Your Weaknesses With Podscore you take a survey, and...