Dave Jackson

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

Author

Dave Jackson

Category

Education

Podcast website

www.schoolofpodcasting.com

Latest episode

Jul 6, 2026

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Episodes

54: Hey! Let's Start ANOTHER Podcast! - THINK FIRST 18.09.2006

Dave has been track EXCATLY how long it takes to make a podcast. This includes: Researching storiesOrganzing show notes for recordingRecorind the PodcastEditing mp3 tagsUploading the mp3Creating the Show notes It turns out that based on my last 7 podcasts, you spend 4 minutes for every 1 minute of podcast. For example this podcast is about 10 minutes in length. As I type these show notes I'm at th...

53: Cross Promotion For Music Podcasts 11.09.2006

Dave reminds people about Podshow Music Rewind. It's very easy to cross promote your pdocast in front of other music lovers. Check out their submission form RIGHT HERE Last 5 In 5 from Alan Lew of Travelography (www.podcasternews.com )Amateur Travler Podcast ( http://amateurtraveler.com/  )Smart City ( http://www.smartcityradio.com/  )Ken Radio (???)Slashdot Review ( http://slashdotreview.com/  )S...

52 Priming the Listener Pump 05.09.2006

Dave talks about supporting listeners comments from a Customer Service stand point. He also points out a hidden trick that "regular" radio uses to get people to call in. Enjoy your holiday (the last 5 in 5 will return next week).  

51: This Headset Sounds Like Ass 28.08.2006

Dave is using an Altec Lansing AHS302i Headset Microphone  and is not really impressed. We also talk about the proper sequence of recording a "post production" show and why.   LAST 5 in 5 Courtest of Chris Christensen of Amateur Traveler Podcast ( http://AmateurTraveler.com  ) The Onion Radio News http://www.theonion.com/content/radionews Buzz Out Loud from Cnet http://reviews.cnet.com/4520-11455_...

50 Enhancing Your Content with Music and Sound Effects 21.08.2006

Used appropriately, music and sound effects can really enhance your CONTENT. Dave shares his feelings as he has quit listening to some podcasts as they play "whacky" sound effects over and over (and they don't even tie in with the content). What do you think? Does this bug you?   On the other hand, Music and sound effects can create a mood, and a theater of the mind experience when used properly....

49: New Podsafe Music Resource, Marantz MD 600 Review 14.08.2006

Dave talks about www.sellmusicdirect.com a new podsafe music resource. It's takes a CD from manufacturing all the way through distribution and its embracing podcasting. (look for the Podcaster sign up in the lower left hand corner). Dave also recently purchased a Marantz MD 660 portable recorder  he discusses his decision and other decent (less expensive) models such as: Edirol R-09 (not the E9 th...

48: It's Summer Let's Go Toobin' 07.08.2006

Dave interviews Charter Harkins one of the creators of of Innertoob.com a cool tool for Podcasters to boost communication, increase search engine searchability and send links via email to a certain time in the mp3 file. Check out this show at innertoob.com Carters Last 5 in 5Inside the Net http://www.twit.tv/ITN This week in Tech http://www.twit.tv Pottercast www.pottercast.com Ask a Ninja www.ask...

47: Quickly Making Audio Comments Podcast Ready 31.07.2006

I walk the listener through adjusting a voicemail comment from a scratchy, noisey sound bite to a smoother sounding clip ready to use. Dave explains some features that are in Sony Sound Forge  (Free shipping at Same Day Music ) also Dave is using Castblaster in this issue. I also talks about cleaning up those listener calls from k7.net and Kall8 he exaplains how make two quick passes with a noise...

46 My Feed Was Hijacked - Interactive Podcasts 25.07.2006

Dave explains that after going on someone's show, THEIR podcast was inserted into his Musicians Cooler feed. They re-wrote (hijacked) his RSS file. He exaplains how he fixed it, and reminds everyone to pick good passwords, and to change them often. Last 5 in 5Dan from Journey Inside My Mind Podcast provides his last 5 in 5Check out Dan at www.jimmpodcast.blogspot.com www.daveslounge.com  (Music to...

45: Dave Goes Dingy - Podcast Promotion Ideas 17.07.2006

Dave has some fun playing with Jason Robertshaw of www.cephalopodcast.com  and trys to find a new opening. Dave discusses an idea that came about in today's School of Podcasting Roundtable (available to members of the School of Podcasting www.schoolofpodcasting.com ) using promotional drink coasters from WWW.BRANDERS.COM where you can get your logo put on a coaster. (couretesy of Johnathon of www....

44: Interview CEO of Voiceindigo John Mayerhofer 10.07.2006

Dave interviews  John Mayerhofer the CEO of www. Voiceindigo.com a service that will help deliver your podcast to phones. Dave mentions a new segment "5 in 5" inspired by Joe of www.salesroundup.com This is where you tell us (not so much your favorites but) what were the last 5 podcasts you listened to (do NOT include this one). If you want to say if you liked it or not, feel free but try to keep...

43: Podcast Awards - Is Your RSS Validated? SURPRISE! 06.07.2006

Dave gets notified about the Podcaster Awards and in checking eligibility discovers his RSS feed is NOT 100% valid. As the deadline is 7/15 you may want to get cracking on validating your feed, and alerting your listeners (that is if you care about these types of things - it might attract more sponsors if you were people's choice 2006 ). Specials thanks to Curt from http://www.digitalslobpod.com f...

42: Tricks of the Podcasting Masters: Rob Walch Interview 03.07.2006

Dave interviews Rob of www.podcast411.com about the Book that he co-authored with Murr Lafferty ( www.ishouldbewriting.com  ) and other podcasts). Rob discusses "behind the scenes" of how the book "Tricks of the Podcasting Masters" came about, and Dave provides his opinion on the book. (Available at http://www.amazon.com   Students Only Podcast: Dave talks about blurbrry.com and the Podshow Delive...

41 The Art of the Interview - Martin Perlich Interview 26.06.2006

Dave interviews Martin Perlich a 40+ year veteran of many forms of media. He is the author of the book " The Art of the Interview - a step by step guide to insightful interviewng  from Empty Press Dave interviews Martin on his book tour for his new book " Wild Times " and Dave's choice of microphones was great (um, if I wanted to pick up all the ambience of Borders). Martin "Schools me" on intervi...

40: Is Content Really King? Allen Stewart Part II 19.06.2006

In part 2 of my interview with Allen Stewart of www.themarketerspodcast.com Allen talks about his Podcasting has boosted his business, and the question "How can I make money from a podcast?" man not mean "advertising and sponsorship. We discuss viral marketing, and making a connection with your listeners. See me at the Expo! Just a reminder that the Podcasting Expo is right around the corner. Comi...

39: Marketing 101 With Allen Stewart of the Marketer's Podcast 12.06.2006

Get your own domain name for $6.95 at GoDaddy.com by using the coupon code " cooler3 " This is part one of my interview with Allen Stewart of the marketer's podcast ( www.themarketerspodcast.com ) Allen is a great guy, and every conversation with Allen always ends with me full of ideas. I LOVE people who make me think. I realize that many of us do not have a marketing baground so I asked Allen to...

38 Can Podcasters Make Money with Affiliate Links? Audio Technica 2020 Review 05.06.2006

A slightly longer than usual show as Dave packs in an an interview with Heather Vale as well as shows off some different microphones Microphone Review:I really like the sound of the Audio Technica 2020 . It's very clear, and while the 3035 handles the bottom end, and has some additional features, if you're on a budget, the 2020 is a great microphone. Microphone #1 Audio Technica 2020 (get the mic,...

Avoiding Cease and Desist Letters with Rich Palmer 28.05.2006

Dave asks the question, "What are you using to stay organized?" as he had accidentally missplaced his interview with Rich Palmer of www.audiogumshoe.com the show is 19 minutes long (a little long, but an interesting story). Random Link http://ccmixter.org/ Please note the audio review of the Audio Technica 2020 microphone will be in the future (I really needed to get  Rich's story out to the...

36 Audio Technica 20/20 - and The iRiver T30 Fooled Me 20.05.2006

Thanks to everyone who commmented about the last show. Well I found out the hard way that the T30 DOES NOT allows you to plug in a microphone to the LINE IN. The line is for plugging in a CD player (or any other line device). Dave's answer was to go to www.ebay.com  and buy a refurbished iRiver 899 (total cost 95.11 ) If you're not looking to spend the giant bucks on a Marantz 660 ($500), Roland-E...

35 iRiver T30 Vs 899 Comparison 15.05.2006

Dave talks about his old iRiver 899 and his new iRiver T30 he also talks about Mobile Entertainment magazine, and the mystery of www.cobyusa.com and their uint the MP-C941 Also attention Students don't miss the "Podcaster Roundtable" Next Sunday (details are at the top of the screen when you login). Notice: The price of a subscription is going up June 1st. Anyone signing up before June 1 will not...

34 Saving 60 Bucks a Year with Podcaster News Network 08.05.2006

Dave answers some listener about the Podcaster News Network a (He does a podcast called Sloppy Seconds making fun of the Music Buisiness on that site). He also mentioned Kiptronic for a way to exhcnage promos (which is his preferred method). Link of the week: www.podcastpromos.com Lastly Dave talks about a new Virtual Expo thats coming out and this time the booths will be open to the public for FR...

33 Understanding Feedburner Stats, and Other Great Promotional Tools 01.05.2006

Dave interviews John Zeratsky of www.feedburner.com and John explains the recent stats upgrade, some of the great tools (like pingshot), and the new email service. Brian had asked what service I was using. I use Kall8 (and if you use the link below I get a "finders fee). It's easy and its only a couple of bucks a month. Have you checked out their email signature headline animator? Cool!

32 iPodcomments and Expo Reflections 24.04.2006

Length 20 Minutes (I'm SORRY!) Live shows are fun (starting with Dave calling this show #31 when its 32). Dave shares some comments from the audience about their iPod, and shares his insights into the Expo this weekend. If you hear bad reviews as the reviewer what time they attended. Thank to all the commenters Farrel from http://www.talkingcommunications.com/ George from http://eclecticmix.com/ C...

31: Contest Tips - Win a Free Subscription - See You at the Expo 21.04.2006

Length 15 Minutes Dave talks about some tips he has discovered in doing contests (like people may not even hear your show for DAYS after you announce your contest).  Sign up today to attend the Expo ($11) Check out the School of Podcasting Booth

30 Should I buy an iPod? - Getting Along in the Community 19.04.2006

In this 19 Minute show Dave talks the pros and cons of buying an ipod (as he bought one). He compares his 60G iPod to his Rio Carbon, and iRiver 899. You can check out Dave's iPod model HERE (amazon) iPod Pros:Lots of room Very easy to updateAccessoriesSmart Play lists Cons:Only one play back speedCan't delete a file of the ipod (delete on computer and sync)Can't easily mark a file as "played."Pri...

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