School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Question of the Month: Focus Groups 01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they...

While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership. 01:35 Why is This Good? I came across the trailer of the s...

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts: LinkedIn started on May 5, 2003 LinkedIn has 332 million members 2 new users join every second 42 million unique mobile visitors per month. T...

Last year I met Brent Besham and She Podcast Live and hear about Poddit.  In this interview, you'll learn what Poddit is, and how you can use it.  Full show notes at www.schoolofpodcasting.com/721 Time Table 03:03 Poddit Interview - Brent Basham 14:43 A Guest Questionnaire 22:11 What Podcasters Can Learn From Michael Jordan 24:22 Focus Groups Tips 27:47 Website Webinar May 20th 28:13 Descript is P...

Because of My Podcast Kevin from the AP Professor Check out Kevin's book " Pandemic Tracking: A survival Guide for College Faculty ." Check out Kevin on the Podcast Review Show Contributors Arnie Chapman _ Football History Dude Joan Wheeler - Culture Rich Podcast Darwyn Dave - Dealing with My Grief David Oliver Kling Sacramental Whine, and Midgard Interactive Kris from Kris and Kristine Clay Grove...

Podcasting Goes Over 1 Million Active Podcasts According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean? Podcasting is not a fad Podcasting works Podcasting is cont...

As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast un...

The Train Wreck That is the Tiger King is in the Top 10 of Netflix After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and only watched the second half looking for closure. It's bad people behaving badly. I was on a Zoom call with my family and my brother had not seen it yet, and as he put it "everyb...

I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't  know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 yea...

What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible).  SPONSOR: Focusrite Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To ent...

The Corona Virus Closed My School and I Need a Podcast NOW Across the US (and the world) schools are closed to try to reduce the number of people spreading the Carona Virus. This makes it very hard for teachers who still need to deliver lesson plans. With this in mind, I've made a video that shows you how to turn your lesson plans into a podcast. It's free, and the strategy uses free tools.  Spons...

Today I am recording from Podfest Multimedia Expo 2020 and I capture a conversation with Ronsley Vaz in the hallway after he shares an amazing story about listener loyalty.  Sometimes we are our own worst enemy. When we don't give ourselves credit, this belief limits our success. Focusrite Studio Makeover Focusrite wants to help remove any barriers to your creativity by outfitting your podcast stu...

Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth them out. You can mix in music, have multiple mics go into two different tracks so you can edit the "cough" out from person number two while person number one was talking. Enjo...

I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to go see Joel Osteen who runs the largest church in America and is also an author and someone I refer to as "Happy Jesus Man." Jole is incredibly successful (his church is the b...

Table of Contents 01:29 How Do You Compete Against Large Networks? 06:44 25 People Vs 1 09:42 Two Things That Kill Podcasts 11:52 Buying an Audience 15:32 Life Without the School of Podcasting 17:01 So How Do You Compete? 19:24 Jet Ski vs Cruise Ship 21:53 Downloads are only ONE way of measuring Success 24:28 Free Webinar 2/26 25:01 Golden Mic Announcement 34:23 Where I Will Be 34:45 Question of t...

Today we introduce a new segment, "I told you so!" I also have a great conversation with Daniel J. Lewis from My Podcast Reviews. get a special deal at  www.schoolofpodcasting.com/mpr Watch Quick Demo

Audience Engagement In a previous episode about Glow.fm I talked about how hard it is to obtain an engaged audience and you might be lucky if you get 5% engagement. This week on the finale of  The Good Place they mentioned the Podcast Radio Lab , and on a previous episode of Radio Lab they mentioned how 29,000 people are helping to pay for the production of the podcast. The interesting thing is du...

Every month we have a "question of the month" and this month it's what are you going to do differently in 2020 with your podcast? Because of My Podcast Lee from the Covert Nerd podcast was trying to speak at a panel. He was sensing a little pushback until he mentioned he had a podcast ( and got the speaking gig). He also got some "street cred" from his kids who were impressed the "old guy" was doi...

TABLE OF CONTENTS 00:00:58 Slow Down When You Talk About Yourself 00:03:08 Podcast Magazine 00:08:50 Glow.fm Interview 00:31:38 Fun with Math 00:42:28 Question of the Month 00:43:26 Podcasting Events 00:45:33 schoolofpodcasting.com/start Different Ways of Accepting Money From Your Podcast Today I talk with Amira Valliani the CEO of Glow.fm If you can make it EASY for your audience to give you mone...

Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron . When I reverse engineered the content I consumed, I noticed that no matter if its a book, magazine, TV show, or movie, whatever I'm consuming: Made me laugh Made me cry Made me think Made groan Educated me Entertained me. Ingredients in a Good Podcast...

Every January I get people who want to start a podcast and I am glad to help them, but there are some people who have absolutely unrealistic expectations. Today I want to talk about what to expect.  Every podcaster starts with the same two things:  A) No audience B) Integrity I Can't Make the Podcast Filled with Lies 00:00:19.728 Podcast Piggy Bank Can You Answer the Question? 00:02:52.782 The Sca...

Every year I ask my audience: 1. What is their favorite podcast 2. Why is it their favorite?  I also want to know about their podcast if they have one, and where we can find these shows.  Time Table: This episode has been created with chapters. Your app may skip to the next chapter by clicking the right arrow button. 00:01:13 Focusrite Scarlet Interfaces 00:05:00 Emily Prokop 00:07:23 Scott Johnso...

01:39 Because of My Podcast 06:33 Focusrite Scarlet USB Interfaces 08:35 Is it Too Late To Start a Podcast? 24:16 Great Podcasts Lead to Binge Listening 26:08 Question of the Month 28:09 Hindenburg Chapters Trick 30:45 The Importance of File Management 35:51 Podcastingevents.net 38:59 Bloopers Full show notes at  www.schoolofpodcasting.com/702 Sponsor: Focusrite Ready to Podcast? www.schoolofpodca...

Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all. I also have a great conversation with Cole Raven of Podchaser to explain what it is, where it's going and how you can use it in your podcasting effort. See the School of Podcasting at https://www.podchaser.com/podcasts/school-of-podcasting-64937 Here is my profile on Podcha...

Today I spend a small amount of time remember the past 700 episodes. Then I launch into a "Lightning Round" if you're a new podcaster or seasoned veterans you should get something out of this show.  Full show notes at  www.schoolofpodcasting.com/700