School Communications Scoop

It feels as if social media can take on a “life of its own.” It’s somewhat like a child. When your child cries in the middle of the night, your first instinct is to run to see what’s happening. You get that feeling of impending doom if you can’t get there quickly enough. Are they sick? Did they see a monster? Your job as a parent is to watch over, manage, care for, and love your child as well as e...

Your school website content matters, especially how you say it. Get some tips for keeping it positive! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Meditation, Yoga, exercise, blah, blah, blah. No. The answer is writing in the active instead of the passive voice. Using the active voice in website writing is much easier to read and comprehend, therefore making the reader’s experience more relaxing and yes, less stressful. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmas...

How to use your school social media posts to help your community cope when tragedy strikes! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

It might be time to take the temperature of your stakeholders' opinions about your school. Is it a bit cold out there among your constituents or cozy and warm? You can't change perceptions if you don't know what they are.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

The last thing you need is more items on your to-do list, but parents need to know your school is invested in the care and safety of their child. The good news is that for every tip we list here, School Webmasters can help you.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

K–12 schools have never before had a situation like they are now experiencing during the COVID-19 pandemic. Most are closed. Some have gone to virtual education while others are simply hunkering down and waiting for things to return to normal. But it is during a crisis that your school’s true colors come out, and your efforts now will influence future outcomes for years to come. What you do now ma...

While the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises concern when it comes to how accessible the learning materials are. Aside from the concern that every student must have access to a compu...

While the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises concern when it comes to how accessible the learning materials are. Aside from the concern that every student must have access to a compu...

You’re a principal or superintendent with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? Check out the tips and resources to find out. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

A few weeks ago, we talked about the power of storytelling to make your school blog interesting and engaging. To further encourage you to begin your own school blog, we’re going to share some topics that will inspire your own ideas.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Now’s your chance. While schools across the country are shut down for various lengths of time and staff and students work remotely to ensure students continue to learn, administrative staff can focus on improving communications. Without the minute-by-minute distractions of typical responsibilities, you can focus on the strategies that will help improve school communication when things are back to...

If you've accepted the idea that a school blog can be beneficial, take the next step and add the power of storytelling to your blog articles. Here are some tips! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Crisis is the WORST time to stop communicating—especially on the front end.  Those who were ahead of the game conveyed preliminary information, established expectations, and laid the groundwork for future critical communication.   If you dropped the ball on the early communication, that’s okay. But it’s time to dig deeper and improve your messaging moving forward. Apply best practices to crisis co...

The images you share on your school website and your school social media make a huge difference. But, to maintain website accessibility (which is the law) you need to follow these important guidelines. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

No matter what service we provide, including K-12 education, providing excellent customer service is a must. Here are 20 tips to get started and improve your school's customer service levels. Start improving now! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Emergency notification systems have become indispensable tools for school communication. When used effectively, they do more than simply keep families informed and alert about emergencies—they help foster a sense of community and set the stage for increased engagement. Find out how. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. Schoo...

Struggling to keep those spinning plates of myriad responsibilties in the air? We'll talk about how to prioritize your communication efforts while streamlining the rest of your job and getting more done.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Digital marketing is this decade's marketing strategy. Learn some tips, hacks, and trends so you can stop managing enrollment and start designing it for a prosperous decade. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Learn about how to get and keep your school's website compliant and how to avoid being duped into paying for expensive services you don't need. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Find out how to create processes and strategies to turn your school staff into a new gathering army that can help you deliver engaging and consistent communication for your parents and community. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

The moment you are in an emergency situation is not the time to prepare for an emergency situation. Prepare now for future emergency situations at your school. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Learn about what public relations is and its importance to your school. Make public relations a part of your communications strategies. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

If your school doesn’t have a responsive website design yet, I’ve got bad news for you—your site is old and outdated! Let us tell you why it matters and is worth the effort to have a mobile-friendly website. If your website hasn’t been updated in the last five years, chances are it may suffer from one or all of these issues: a lack of security, out of compliance with ADA requirements , or unrespon...

You already know the value of a school blog , right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can be a huge factor in increasing enrollment. But...knowing and doing are two very different things, right? So, to make this easier, let’s brea...