School Communications Scoop

Schools need to improve their interactions with these families more than ever. One crucial strategy may be website localization, as parents and students visit it regularly for information. There are seven steps to creating localized websites.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Many schools' social media platforms look like they've made the initial effort but have been long since abandoned. In turn, they focus mainly on building their website since it is a major point of contact with parents, students, teachers, and staff. But while that may be true, we cannot deny that we live in the age of social media—and Facebook is arguably the mother of all platforms. Whe...

The school website is one of the first contact points between schools, parents, students, and teachers. The homepage is the front door to a school website; it draws a large share of traffic. After all, it's only logical because it is the face of the school, but it's surprising how often it's overlooked. Many think by mistake that the homepage can be designed just like any other land...

Like all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites. We all know the qualities of a poor website since we've all visited terrible school websites—but only for a short time and never returned. But, the question is, how can you manage your...

For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff. One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let's talk a...

A seemingly infinite number of websites are available for learning. Teachers know how difficult it is to find online materials that pique students' interests and improve their skills. To help parents, students, and teachers find such resources, we've compiled this list of great free and paid websites. We've sifted through hundreds of educational websites to find the top 24 that we t...

When it comes to social media for schools, many school administrators may question whether or not the return on investment makes it worth the time and effort it requires to manage it.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff. Learn how to use your school website to effectively hire top-quality staff! For more information or help with your school website, contact School Webmasters at...

From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents . Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings. In addition, content is the foundation for ranking well on search engine results pages (SERPs). That's why many schools use content marketing strategies...

You already know that your school's website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other schools' websites? For more information or help with your school website, contact S...

What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy? Do you use this information to market your school to prospective parents and students? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and reque...

Whether it's a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That's where your school website comes in! For more information or help with your school website, c...

The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff  #2. Market your strengths and successes to potential students and staff To achieve these goals, your school's website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative.  How is your school's website doing? For...

When it comes to marketing strategies as they pertain to student recruitment, we're talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals. Whether primary, secondary, or higher education institutions, our goal is to educate students in a world in need of caring, responsible individuals, well-prepared for the future rigors and...

Pinterest has a reputation as a platform women use to plan their next home renovation and learn to make mason jar salads. But hang in here with us for a minute or two as we make an argument for why your school should add Pinterest to your social media platforms. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and r...

All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school. So, let's discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school...

Designing an effective school website for your target audience, parents and students, can be confusing and even stressful. So, let's explore some of the points one should consider in order to find the information that will lead to the website that parents and students will visit often. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit ww...

Every school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in Friday folders. Others have opted for higher-tech email blasts or student-led, closed-circuit television "news shows" to...

You know what makes your school great. You know your school's struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let's take a look at your school website from a parent's perspective. Whether current parents or prospective parents, what are some things the best school website...

Parents are far more aware of their choices, which means schools, whether public or private, have to earn most of the students who enroll. It means that schools need to market themselves to parents and future students. This applies to your school as well. There used to be one school in the neighborhood, and only those few families who could afford to send children to a boarding school had any choi...

We all live by our calendars these days. That includes the parents of your students. So, what can you do to make these parents' lives easier and keep them involved with their child's education at the same time? Yep, you guessed it. Create and manage an effective school calendar! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www....

It is important to remember that photo captions enjoy some of the highest readerships in a publication, second only to headlines. So, when we want our readers to be engaged and informed, our use of captions matters.  Learn how to do it right. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www. SchoolWebmasters.com and request a quote!

Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. Beware the slick sales pitch and take a look at your website before jumping into the app jungle. Before considering an app, take a look at your website. Since your website is your face to the public (an app is only available to...

I know it doesn't sound like much, but word-of-mouth marketing is key to the success for local, family-owned businesses. More than ever, people are checking online reviews for goods and services, and your opinion matters.  Frequently—and, at times, unfortunately—customers only leave online reviews for bad experiences. No one wants to be judged by their worst day, which makes your good, positi...