Scandinavian MIND

Today, we are speaking with Linda Pimmeshofer, an experienced executive in the retail tech space and a collaborator of Scandinavian MIND:  Linda shares her impressions from the retail bonanza that was NRF Big Show in New York a couple of weeks ago.  In this episode, we talk about: Why popups are trending again, from Gymshark to Harry Styles brand Pleasing The importance of omni channel a...

We are speaking with Greg Merrill. Greg is an Advisor, Executive, Entrepreneur, Board Member, and the former Global Head of Digital Transformation at Nike. In this episode, we talk about His observations from The NRF Big Show that just took place in New York City How to make use of data as a fashion company His career as a serial entrepreneur The need for brands to get down to fundamentals  H...

In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world.  We talk about: How technological and generational shifts have made the dominant marketing funnel redundant How to overcome the barrier of algorithms Why you should treat content formats as core brand...

We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso. The Digital Product Passport (DPP) represents retail’s most significant structural and data change since the barcode. In this conversation, we explore how fashion brands and retailers can navigate this di...

We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale.  Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-th...

We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world. We talk about: How technology can elevate the design process How copyrighted designs become even more valuable in the face of technology Lessons learned from the music industry and take a look at how a Swedish startup is developing “a sustainable Shein” We will hear from: Neil Lewt...

We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability.  Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish tele...

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models. In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go We also talk about  The...

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore. We are speaking with: Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex Tina Lemke, Marketing Manager, OnceMore.  In this episode, we talk about: Key lessons Lindex has learned from implementing circular practices How a collaboration wi...

We dive into the new frontier of fashion in digital worlds and gaming.  We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany. In this episode, we talk about: How Roblox has inspired a new generation of fashion consumers Why brands should pay attention to this growing cyberculture How to navigate micro trends in gaming and social media And we go behin...

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together.  We will hear from: Marie Busck, Chief Sustainability Officer, Danish Fashion & Textile Heidi Svane, Head of Digital, Lifestyle & Design Cluster In this episode, we talk about: The new Danish action plan for textiles and i...

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company Rester Åsa Alvhage, Sourcing Manager, OnceMore In this episode, we talk about: The growing importance of textile sourcing ahead of the EU recyclin...

In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND.  We talk about: How e-commerce players are boosting commerce with AI New AI tools for marketing and content creation How AI is disrupting UX/UI design Our toolkit for running scandinavianmind.com How should brands think going forward...

Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August.  We are hearing from: David Thunmarker, Senior Advisor, Impulso Daniel Di Benedetto, Regional Director Euro North, Centric Software In this episode, we talk about: The inherent problems with an analogue fashion industry How data can help with sustainability and profitability at the same time How...

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago.  You will hear from: Teemu Kiiski ,  CEO, Finnish Design Shop Janni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, Iittala Jukka Savolainen, Chairman, Finnish Design Info We talk about: The optimi...

Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology.  Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough, Threedium, and Maison de Sabré.  In this episode, we talk about: How running J.Lindeberg in th...

Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership.  She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle.  In this episode, we talk about:  Christine’s career as a sustainability expert in the fas...

We are reporting from the quintessential Norwegian fashion event that took place last week.  We will hear from: David Wilkinson, Executive Director, Steen & Strøm Anette Miwa Dimmen, founder, AWAN T-Michael and Alexander Helle, co-founders, Norwegian Rain Jonas Vebner, Project Manager, Munch Live We talk about: Using a pandemic to elevate a business model Creating a meeting point between...

We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month.  We talk about: The current state of the global fashion and luxury market Lessons learned from running The State of Fashion report for eight years And his upcoming book, Future of Fashion Hosted by Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND.  — Scandin...

We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs.  We are speaking with: Anne Marie Mondrup, Co-Founder and COO, BetterChoice Daniel Di Benedetto, Regional Director Euro North, Centric Software. Kata Börönte, XR Project Manager, MANND We talk about: Using tech to get rid of greenwashing The rise of the data...

We report from Europe’s biggest startup and tech event in Paris. We hear from: Raphael Slama, Commercial Director, Fruggr Nathalie Seyler, head of Episkin Karl Pärtel, co-founder, Raiku Pascal Le Melinaire, President, Sweetch Energy We talk about: The major misconceptions regarding sustainable packaging, after substantial lobbying Bio-printed skin — no longer science fiction The rise of digital su...

This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Maria Persdotter, Industrial policy specialist at Södra.  Åsa Degerman, Manager, OnceMore® at Södra.  In this episode we talk about: The upcoming EU regulations for the textile industry What brands can do to prepare...

We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape. We will hear from: Jenny Hytönen, designer Anna Semi, designer and teacher, Aalto University Ervin Latimer, designer & founder of Latimmier  Alice Bouleau, Principal & Head of Creative...

We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week.  We share three conversations: Jani Niipola, Executive Director, Fashion Finland Laura Juslin & Lilli Maunula, founders of the design studio Juslin Maunula Sara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designer We ta...

We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week.  Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues. We were on the ground, conducting interviews and listening to the talks.  In this episode, we will give our key takeaways from the event and discus...