Matt Jaworski and Katherine Keddie

Scaling Green-Tech

Business EN ↓ 28 episodes

Scaling Green-Tech by Adopter is a podcast for people shaping the future of climate technology - founders, investors, and ecosystem leaders at the forefront of adaptation and resilience solutions. As part of Adopter’s mission to accelerate the adoption of high-impact climate innovation, the podcast aims to amplify real voices and practical insights that can help others navigate the startup journey. Our conversations go beyond the hype to bring real, unfiltered stories - the wins, the roadblocks and everything you need to know in between.

Author

Matt Jaworski and Katherine Keddie

Episodes

Joanna O'Malley (NatureFinance) - Navigating Climate Events 03.07.2025 1:01:06

In episode 3 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie sit down with Joanna O’Malley, Partnerships Manager at NatureFinance, to unpack the real value of climate events - and how to make them work for you. Drawing on experience running over 100 sessions across COPs, climate weeks, and global finance summits, Joanna shares practical insights on how sma...

6 Types of Greenwashing Every Green-Tech Startup Should Avoid 26.06.2025 23:10

In episode 2 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie explore one of the biggest risks facing early-stage green-tech companies: greenwashing. As regulation tightens and investor scrutiny grows, being vague or overly optimistic about your impact can undermine your credibility and your ability to scale. They break down the six types of greenwashing ev...

5 Website Mistakes of Green-tech Startups 18.06.2025 24:53

In episode 1 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie dive into why websites matter, especially for early-stage climate founders. Even if you’re still at the idea stage, having a simple, functional, and up-to-date site can make all the difference when it comes to credibility, traction, and first impressions with investors or partners. They unpack fi...