Scaling Expertise

In this Special Thanksgiving Episode, I remind listeners about the key statistics that are part of the reason why I work with women entrepreneurs – namely, that women approach wealth with a mind to give back, make change, and better the world.  And my guests are good examples of just that. At the end of each episode, each guest is invited to share some information about a cause and organizati...

I recently had the pleasure of being interviewed by Scott Ritzheimer, host of The Secrets of the High Demand Coach Podcast. It was a rollicking fast-paced interview that I think you will really like and Scott kindly allowed me to share it here with you. A little about Scott: He has helped start nearly 20,000 new businesses and nonprofits and, with his business partner, started and led their multim...

In this episode, the fabulous Rochelle Moulton, business coach, cohost of The Business of Authority podcast, and now(!) creator of her new podcast, Soloist Women, shares her journey from working with small boutiques to focusing primarily on soloists and creating a platform for women to share their stories and expertise. A few takeaways from Rochelle's episode: Redefining Wealth:  Wealth is no...

Exciting news! The latest episode of Hourly to Exit is here, and it's all about Copyright Infringement Basics, Part 3! Tune in to learn more about protecting and leveraging your expertise.  In this episode, we dive into prevention measures to reduce the likelihood of becoming a victim of copyright infringement. While preventing every instance is impossible, we can implement legal, technical,...

Part Two of the Copyright Infringement Series is here. Check it out! 🎧 In this episode, we explore practical strategies for making sure you don’t become an accidental infringer! Be confident that you are legally using third-party copyrighted material. Here are the key takeaways from this episode: Educate Yourself About Copyright Basics:  Make sure you understand what copyright is and what it...

In this episode of Hourly to Exit, we delve into the topic of copyright infringement. Copyright infringement occurs when someone violates the exclusive rights of a copyright owner. These exclusive rights include the right of reproduction, adaptation, distribution, public performance, public display, and translation. The penalties for copyright infringement can vary, ranging from embarrassing situa...

I recently had the honor of interviewing Girija Patel. We had an engaging discussion about the impact of AI on business and intellectual property rights. Here are some key takeaways from our conversation: The Importance of Disclosure: As AI technology becomes increasingly prevalent in various industries, it's crucial for businesses to be transparent about the extent to which AI is used in their pr...

Are you a B2B professional services provider with corporate clients? Then this episode is for you.  Join me on Hourly to Exit as we take a deep dive into why copyrights are more valuable than trademarks in our line of work. 🎯 Key Takeaways: Copyrights: The Essential IP Asset - Copyright protection defends the tangible expression of your expertise. These assets include training materials, mar...

I had the pleasure of having Erica Goode, Fractional CFO to Coaches and Consultants, on the latest episode of the "Hourly to Exit" podcast, where we discussed some fascinating topics related to financial management, business growth, and the accounting industry. Here are key takeaways from this episode: Understanding the Balance Sheet: Erica explained how assets, debts, and equity work together on...

In this episode, we dive into the topic of using intellectual property in your business. Have you ever wondered if you can use a certain asset or if you truly own what you think you own?  We explore the importance of ownership and how it relates to asset creation and leverage. Plus, we discuss different sources of intellectual property and the various uses for it. Here are 3 key takeaways fro...

Join me this week as we dive into the topic of "How to Copyright Your Expertise," where I share valuable insights into the copyright registration process. In case you're wondering what to expect from the episode, here are the three key takeaways for you: Copyright Registration Process: I walk us through the step-by-step process of copyright registration, from confirming the copyrightability of you...

As I have been digging deeper into copyrights and contracts, I’ve been getting a number of questions about trademarks.  So I thought I would replay this interview with Radiance Harris, an expert in trademarks, from 2022 to answer your trademark questions! Here are 3 key takeaways from our conversation with Radiance Harris: Conduct an Intellectual Property Audit: It's important to identify all...

In the latest episode of E58, we had the pleasure of having Erica Holthausen as a guest. Erica shared her insights on writing articles for publication, building authority, and becoming a sought-after expert. Here are 3 key takeaways from this episode: Targeted Reach: Writing for association publications might just be the secret to reaching your exact target audience and building relationships. The...

As I talk to my listeners about their journey from Hourly to Exit, I assume they will be building Intellectual Property (IP) assets to sell to clients and the public. Well, unless you figured out how to reinvent the wheel, you may be inspired by or even using materials that another expert in your field created. Giving that person credit and promoting their book is the right thing to do, but it may...

Understanding the value you bring to your clients is a critical insight into the path to success for those of us who provide expertise-based services. In this episode of Hourly to Exit, we got meta in our conversation with Ellen Grace Henson, a management consultant focusing on product management. She offered insights based on her work and business that apply to our journey toward creating a busin...

This week’s solo episode of Hourly to Exit comes at my area of expertise – intellectual property (IP) – from the business side. The prerequisite for scaling your business is turning your expertise into intellectual property that you own or control so you can add complementary products or productized services to your existing services.  I call these 8 business problems, but there really is one...

As expertise-based service-providing entrepreneurs, we might mistakenly believe that our business doesn’t require paid media advertising. If we plan to scale – to move from hourly to exit- we need to think about expanding our marketing reach beyond word-of-mouth or organic SEO. I am on this journey with my listeners, and I was so grateful to have Mary-Ann Pruitt, a 25-year advertising veteran, joi...

I encourage my listeners to think about the intellectual property assets they are accumulating in their expertise-based services businesses so that they can scale their business to the next level. In this episode of Hourly to Exit, I encourage you to treat your assets like any other inventory through accumulation, tracking, and protection. While the legal definition of inventory envisions tangible...

I was so excited to welcome back my very first guest, Jaclyn Mellone, for a conversation about some simple, easy ways we can help ourselves to grow and succeed in our journey as women business owners and entrepreneurs. Jaclyn has moved from being a coach to running a media company, which also reminded us about a significant value we should look for in our business. In this episode, we learned that...

In this episode, recorded as a LinkedIn Live, Erin explores the importance of copyrights and trademarks.  Each plays a distinct role in an expertise-based business, but they are valued equally by your corporate clients. This episode helps you understand your IP from the perspective of your corporate clients so you can prioritize your resources to maximize value. Topics covered include: The ke...

Feel overwhelmed by the prospect of creating a traditional business plan? Laura Posey distilled this strenuous process into a one-page business plan. Laura helps business consultants, owners, and coaches focus on what’s most important. “You've got all the pieces and parts that you need. There's probably nothing else that you need to learn. You just need to put it in the right order.” In this week’...

When it comes to copyright, there are a few rules that can make all the difference between scaling your business and getting tripped up by the counterintuitive rules of intellectual property law. You need to know who owns what, who has what usage rights, and what the consequences of misappropriation might be. This episode was recorded as a LinkedIn Live, which I hold the last Wednesday of every mo...

I had the pleasure of speaking with a coaches’ coach, Gill Moakes, who helps purpose-driven women get to the next level of their business. From the journey that got her to her current work to the insights and encouragement she offers her clients, Gill has a unique approach to entrepreneurship that starts with deliberately setting aside imposter syndrome and realizing your financial potential throu...

Do you know my nickname for “non-competes”?  “Niche killers.”   A non-compete is a provision that restricts your ability to seek and work with similar clients.  And what is a group of similar clients?  A niche!  Non-competes are the enemy of strong positioning. Being the go-to person for a niche increases profitability and authority. In this episode, I discuss how to...

Many of my listeners have decided to leave their job in corporate America and go out on their own. In this episode of the Hourly to Exit Podcast, I interview Betsy Jordyn, a brilliant consultant who works with people moving from employee to entrepreneur, and she had some great advice to offer during our conversation. Some of the highlights of the episode include: How to rethink money by going from...