Scaling Deep: The Membership & Marketing Podcast

• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I'm sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me despite 15 years of online business experience....

In this episode, I'm taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I'm breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I'm sharing the strategies that keep me focused and motivated. Be...

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only you don't get paid for it 😒 This is exactly the...

Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose  FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help...

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel 'behind' 2️⃣ Redefine...

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I'll admit, I was not the quickest to jump onto the AI bandwagon. I've always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription...

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer. 

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription.  Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, un...

The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • 12pm CDT • 1pm EDT 🔗 Sign up: https://scalingdee...

The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more about designing a membership that aligns with you...

In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future. Overall, the key is to spend some time thinking through your Q4 plan, set a few commitments, but don'...

Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇  FREE TR...

Live Launch 101🔥. In today's episode I'll take you through:  • Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops. • Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time. • The importance of getting people to actually show up and participate in the li...

To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ This week's business case study: my business, Scaling Deep! 🌀 Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful or not? 📈 OBJECTIVE analysis can open the door t...

In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Member...

Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you: ✨ Live launching creates a sense of urgency and connection but requires more intensive effort. ✨ Evergreen funnels provide ongoing sign-ups but can be trickier to gauge success....

SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically! Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/ Pathfinder SEO: https://pathfinderseo.com/?...

Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin.  In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible.  Get direct links to all the programs I use to run my membership and business efficiently inside my toolbox right here...

The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you're a busy coach, but you have so much knowledge and value to offer. Don't suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustainable. There are many different ways to do this - a...

Learn how to create evergreen content for your membership that never gets outdated! 🎉 Don't miss our workshop! 🎉 Sign up for my Effortless Membership Content Creation workshop today to map out a year's worth of engaging membership material in record time. 🔗  https://scalingdeep.com/content Mark your calendars | Tues, July 9th at 10am PDT • 12pm CDT • 1pm EDT  _______________________________ FRE...

On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through the noise. If you want to learn more, make sure to...

I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some o...

Learn how to create effective sales funnels for your membership program! In this video, I share key insights on maximizing membership sales through well-structured funnels. Maximize Membership Sales Workshop!!! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign up here 👉🏻 https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage...

Ready to crack the code on getting MORE sales for your membership? Learn the strategies for high-converting membership funnels that sell in today's market! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign-up here 👉🏻https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective...