Sean Steele

ScaleHQ Podcast

Business EN ↓ 130 episodes

Founders who've scaled. Founders still striving. What could you achieve if you knew the secrets and strategies of the Founders who've already achieved scale? Join Sean Steele as he shares his insights from growing 4 companies by a total of 100m in revenue, interviewing Founders who've made it and learning from industry experts. The ScaleHQ Podcast is more about strategy and practical tools, than inspiration.

Author

Sean Steele

Category

Business

Podcast website

www.scalehq.com.au

Latest episode

Mar 17, 2026

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Episodes

103 — Outcome Aligned Pricing - Sean Steele 22.04.2024

This week, I explore the revolutionary outcome-aligned pricing model , revealing how this dynamic strategy can heighten your business to new levels of success. In this week's solo ScaleHQ podcast episode, I dive into the game-changing strategy of outcome-aligned pricing and how it can spark significant growth and differentiation for businesses. I share why this model is critical for any founde...

102 — Controversial Episode: Self-Discipline Only Unlocks 70% of Performance and Here's Why - Jaemin Frazer 10.04.2024

This week we're talking with Jaemin Frazer, the visionary behind "The Self-Permission Method," to uncover his controversial yet potentially transformative approach for fulfilling Founder potential. In ScaleHQ’s latest podcast episode, we sit down with Jaemin Frazer, the award-winning mindset coach and author of "The Self-Permission Method: How to Succeed in Life Without Using Se...

101 — 5 Simple Steps to Building a Founder-Led Content Engine with Teeth in Just 30 Minutes Per Week 13.02.2024

This week on the ScaleHQ Podcast, we’re tearing up the rulebook on personal branding and why it’s not just fluff – especially for the likes of Founders want to step back from the business, not further into it. We’re talking B2B content marketing with Robert Katai, the brains behind the B2B Creator Newsletter and a bit of a smarty-pants in helping brands stand out in a sea of digital noise. Why bot...

99 — Lessons Learned Building a High Profit 8-Figure Education Business in Just 5 Years - Ben Handler 27.11.2023

After co-founding then exiting Australia’s largest buyers agency Cohen Handler, Ben founded Buyers Agent Institute. In just 5 years, he scaled it into a high profit, 8-figure business. This week, I interview him to find out what his secret is to building a successful, high-growth business. After amassing 3 billion in residential and commercial property purchases in just 9 years, Ben Handler decide...

98 — How to Build Strategic Partnerships that will Accelerate Your Business Growth - Talila Kroy 20.11.2023

This week, Talila Kroy is back to reveal how you can use strategic partnerships to take your business growth to the next level. Customers buy from people they trust, and they like. But how do you short-cut the inevitable time it can take to develop trust with a new customer? Strategic partnerships is one incredible way. Why? Because recommendations from partners of your work instils instant trust...

97 — From Zero to 350m+ and 4,000 People in 21 Years - Ben Marsonet 13.11.2023

How do you add 200m in revenue in 2.5 years? This week Sean interviews Ben Marsonet the Group CEO of Altus Traffic to understand their rapid transformation. Ben Marsonet’s had an incredible journey. From Traffic Controller at 18, to Group CEO of ANZ’s largest traffic management business. 2.5 years ago they had $140m in revenue, under new ownership and Ben’s leadership they now have $350m in revenu...

96 — What I Learned Building 4 Companies in 15 Years and the Inevitable Burnout that Followed 08.11.2023

From Startups and Success to Burnout: A 15-Year Entrepreneurial Journey. Only 2.3% of businesses successfully scale beyond $10 million. And of those, even fewer manage to succeed in building 4 successful companies in a 15 year period. But that’s exactly what Ryan Trainor has done. Since the age of 24 Ryan has founded and led or co-founded, a labor force company, three successful education business...

95 — How to Use Video and Event Activations to Drive Revenue - Morgan J Ingram 31.10.2023

This week, Sean deep dives into unique approaches to events as a potential (and often ignored) way to bring potential clients through your pipeline. Just wrapped up a ScaleHQ podcast episode with Morgan Ingram (4x LinkedIn Top Sales Voice who’s helped Salesforce and Zoom revolutionise their sales effectiveness), that's a goldmine for any business leader looking for a unique way to bring prospe...

94 — Sales Superstars A Founders Guide to Hiring and Empowering Salespeople (Part 2) 24.10.2023

Sales expert Talila Kroy breaks down her secrets to recruiting sales people, to help you take your customer acquisition to another level. Roughly 50% of sales campaigns fail, you can’t just hire a few people off LinkedIn with “Salesperson” as their role and hope to see your profits increase. When it comes to hiring salespeople, you need to find someone with the right motivation and mindset. This w...

93 — Unlock People Potential & Growth by Mastering the 9-Box Grid 16.10.2023

How can you maximise the performance and potential of your team? This week, Sean breaks down one of the best and most simple talent management tools around, the 9-Box Grid. To maximise the performance and realise the potential of your team, you need a structured approach to how you assess that performance and potential, and a clear plan on how to maximise it. Or to move them on! Whatever the right...

92 — Sales Superstars: A Founders Guide to Hiring and Empowering Salespeople (Part 1) 09.10.2023

Growing your company purely through word-of-mouth is a great way to build your brand, and it is a key indicator of a good business when you are able to get to 7-figures. But if you want to scale to 8-figures and beyond, you'll need a scalable customer acquisition system. And that means if you're in a B2B business - you'll likely need sales people. It's not just as easy as hiring a...

87 — Building Competitive Advantage in a Crowded Marketplace - Rowan Kunz 06.09.2023

Markets get crowded. So how do you differentiate? This week, I interview Rowan Kunz, who has managed to scale his business in a market with super-low barriers to entry - its as crowded as you can get! Rowan's the Founder of Art of Smart Education, a 14-year old tutoring and mentoring business that helps high school students navigate the tricky world of succeeding academically WHILST navigating...

91 — How Misalignment Can Blow Up Your Business and What to Do About It - Karen Traversi Kovaleski 06.09.2023

When you are scaling your business, its easy for alignment that you once had to start to become loose. Priorities start taking tangents. The left hand stops talking to the right. Then you apply MORE growth pressure and all of a sudden you have a dysfunctional business that's not aligned. That's a quick way to undo all your good work. Creating alignment (and re-alignment) is a critical lead...

90 — How this General Manager Grew Her Business 350% Through Product and Culture - Alena Smith 04.09.2023

When the growth in your business has stalled, it's time for new leadership and a new strategy. General Manager Alena was appointed and she tripled her business by doubling down on product and culture... Axial Training's growth had stalled. But by appointing a new General Manager who had a vision for what the business could become, Axial had it's growth potential unlocked. In the follow...

89 — Lessons Learned Starting a Software Business after Scaling a Large Services Company - Esha Oberoi 30.08.2023

How do you start again? After scaling a successful services company, Esha Oberoi found herself starting all over again as a brand new start-up founder. This week I find out what lessons she integrated into this next journey. 1 in 2 Australians will face mental health illness sometime during their life. 1 in 7 Australians are on anti-depressants, whilst 1 in 3 psychologists do not have capacity to...

88 — 3 Million in Revenue with Just 2 Staff - The Story of Cardly - Patrick Gaskin 23.08.2023

How many people do you need to scale to 3 million? 50? 10? How about just 2. Every year the average household receives around 10 handwritten items in the mail. Every single item is almost guaranteed to be opened by the recipient. That means you have 100% open rates... this idea is what led Patrick Gaskin to build Cardly. With a team of just 2, Cardly managed to scale year on year up to 3 million i...

86 — Practical Ways to Assess and Mitigate Cyber, Privacy and Contractor Risks in Your Business - Dianne Gilbert 09.08.2023

How are you managing key risks in your growing business? Burying your head in the sand works... until it doesn't. This week I interview Dianne Gilbert, an expert in risk management for small to medium businesses. She helps Founders identify and mitigate risks to ensure they can continue to enjoy the business growth they're experiencing, and avoid ending up in court, bankrupt or dealing wit...

85 — Building a Better Culture When Things are Uncertain - Kerryn Fewster 31.07.2023

If you are looking to turn uncertainty into a growth opportunity, then you need to tune in this week. Where Kerryn Fewster breaks down the secrets to... 18 years ago, Kerryn Fewster co-founded Change 2020, a company dedicated to helping CEOs navigate uncertain environments and build high performing cultures in their businesses. This week, I interview her to explore her perspective on how CEOs can...

84 — Competitive Advantage By Solving More Problems for Customers - John Knight 10.07.2023

How do you build a competitive advantage? This week I break down John Knights secret to building a competitive advantage, by focusing on... How can you create a competitive advantage for your business? This is a question a lot of business owners ask themselves on a daily basis... Nine years ago, John Knight approached this same challenge, he decided to tackle it from a different angle to most - he...

83 — Simple But Effective 3-Step Process for Scaling Your Customer Acquisition - Cham Tang 03.07.2023

How do you get more customers in the door? This week, Cham Tang breaks down his 3-Step Process to boost customer acquisition. At the end of the day, the thing that keeps your business afloat is your customers, they are the ones who provide the money that drives your business. One of the most important things to master in order to scale, is customer acquisition. If you want to do that, you need to...

82 — Guarantee a Better ROI on Your Next New Product or Service - Mike Smart 26.06.2023

How do you ensure maximise the chance of success when launching a new product or service? This week, Sean finds out from product management expert, Mike Smart... When it comes to launching a new product or service, you don't want it to underperform. The worst feeling after launching a new product or service is realising you haven't hit the right pain points, or you haven't designed it...

81 — How to Leverage Your IP to Scale Your Growth and Impact - Tina Tower 20.06.2023

How can you leverage your IP? This week Sean interviews Tina Tower to learn the secrets of turning your knowledge into more scalable growth... Tina Tower is a multi-business founder who has sold multiple successful businesses, is an author, a speaker, and a podcast host. She is a master at packing your knowledge into an online course and getting it out into the world. This week, I interview her to...

80 — Recruitment Secrets from Founder of 80 FTE Talent Business - Roheel Ahmad 12.06.2023

Sean uncovers the science behind making the perfect hire with recruitment expert Roheel Ahmad. Roheel is the Managing Partner at global talent and recruitment business Forsyth Barnes, who specialise in mid to executive level recruitment. By mixing relationship building with investments in AI and tech, they help to attract the right talent for businesses. This week, I try to break down what you nee...

79 — Marketing Secrets from Rapidly Growing Digital Agency - Ryan Jenkins 07.06.2023

What secrets can I learn from a digital marketing leader about how to reduce my cost of acquiring customers? Find out this week. Most businesses in the 2-20 mil range don't have a senior marketing person. Instead they find themselves meandering through marketing ideas and strategy, just trying to get a feel for what works. But it doesn't have to be that way when you can leverage the knowle...

78 — Advisory Board or Governance Board? Which Is Best? - Sean Steele 23.05.2023

What's the best support model when scaling? This week, I break down Advisory Boards and Governance Boards, to help you find the best model for your business. This week I unpack a high level summary of Advisory Boards and Governance Boards. We explore their roles in providing support to Founders who are scaling, their pros and cons, and then explore how they can work together harmoniously in a...

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