Scale Your Course

There is no time better than the present to consider strategic partnership to grow your business. In this episode, I interview Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, are Business Strategists and Co-Founders of Encore Empire. They support mission-oriented women over 40 who hire Encore Empire to help optimize their foundational business strategy so they can focu...

In this solo episode, Tracy highlights the opportunities creating a course offers for coaches and consultants. She introduces 10 questions to help you consider if it's time to create and launch your own course.   Tracy Covers:  Types of formats to consider that can help you earn your first 6 figures How to consider your whole business when deciding if it's time to create a course Co...

In this episode, Tracy emphasizes the critical importance of preparing and priming students for learning to enhance their success. Delving into the distinction between these two concepts, Tracy elucidates the myriad benefits they bring to both students and course creators. She offers practical and easy-to-implement examples of preparing and priming activities specifically tailored for course creat...

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All...

In this episode I talk about the importance of students asking questions in teaching. Instead of thinking of questions as a hole to plug, I encourage you to view them as opportunities. My hope is that this episode will change how you feel about being asked questions as well as how you feel about asking questions so we can create deeper more meaningful experiences together that change the world. Wo...

In this episode I interview Jessica Rivera, Business and Mindset Coach from New York. Jessica is the creator of the Leadership Accelerator, now called Impact Leadership. She helps executives and entrepreneurs master mindset, enhance their communication and strategy so they can increase productivity, remove roadblocks in their business and increase performance in themselves and others. Jessica shar...

In this episode I interview Haley Burkhead, CEO of the The Recurring Profit Membership program. Her program helps experts create consisten revenue with a passive course or membership. This is a done WITH you program with a splash of done-FOR-you. In this epsiode we talk about: what her clients do and don't rely on to hit their income goals 3 pools of traffic that all course creators have to levera...

In this episode, I talk about the importance of intentional design in supporting the success of the students/clients in your course or online program. I talk about: What success really means and looks like in learning The value of being focused on participant success The importance of good design in setting the stage for client success 3 ways you can support the success of your course participants...

In this episode, I’m going to share with you how you can ensure you attain and maintain the momentum of your learners by applying the Impact/Effort matrix to identify quick wins in the curriculum of your online program. Listen now to learn: The importance of momentum in learning The role of Dopamine in learning How we have to design intentionally to increase dopamine levels in our learners Find ou...

In this episode, I share my perspective on the different roles every successful course creator plays when delivering their online course or program. I talk about the role of the: The teacher The coach The facilitator The mentor The guide on the side and one more I'll keep secret. You'll have to listen to hear the last one... what could it be? Would you like to deliver your own private podcast feed...

If you've been on the fence about creating a course, in this epsiode I go solo and share with you 5 ways that I think a course can elevate your business and brand. The 5 ways are: Raise your authority Buid a deeper connection with your audience Boost your reach Enhance client support Increase accessibility to you Resources mentioned Course Design School - https://tracysherriff.lpages.co/course-des...

In this episode of Scale Your Course, I interview Caroline Ceniza-Levine on the topic of Thought Leadership. Caroline Ceniza-Levine is a career expert and founder of the Dream Career Club. A longtime recruiter turned career coach, Caroline has coached executives from Amazon, Goldman Sachs, Google, McKinsey, Tesla, and other leading firms on how to make a great living doing work they love. Caroline...

In part 2 of the Email Made Easy series, I interview Joe Kerns the Founder of The Email Made Easy System and MAJiK Marketing - a marketing agency focused on helping brands create email marketing strategies and systems that grow revenue and relationships. In this episode, Joe and I talk about more advanced email strategy for course creators. Joe shares: Examples of advanced email marketing strategi...

In this episode, I interview Joe Kerns, founder of The Email Made Easy System and MAJik Marketing - marketing agency focused on helping  brands create email marketing strategies and systems that grow revenue and relationships. Joe teaches creators, personal brands, and coaches on how to leverage email marketing and automation to nurture their subscribers, make more sales, and build relationsh...

In this episode I get vulnerable and share some insight into the messy launch of my recent group program. I talk about: What I learned What I would have liked to have done differently My best advice to anyone launching a course or program Connect with Tracy Instagram: tracy.sherriff Linkedin: https://www.linkedin.com/in/tracy-sherriff/ Website: https://tracysherriff.com Email: tracy@tracysherriff....

In this episode, I interview Sophia Parra. Sophia is a social media strategist with a proven record for increasing a brand’s following, engagement and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines, and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from h...

Explore the limitless possibilities of personal development and future planning in this inspiring episode of [Podcast Name], where we delve into the transformative power of vision boards with Debbi Sluys. As a seasoned coach, trainer, and speaker, Debbi specializes in leveraging the untapped potential of the human brain to envision and create a vibrant future. With a rich background as a Child Car...

In this episode, I go solo for the first time in a little while. My goal is to give you some things to consider when deciding if you should create a course or a program. I talk about: the misconception that courses can't get people results the difference between courses and programs what you should consider when choosing between courses and programs Resources Mentioned: MemberVault Hello Audio Wou...

In this episode, I have a conversation with Daria Kotenko, FB Ads Strategist and the founder of Yellow Iris Marketing. Her passion is to help coaches and course creators use Facebook and Instagram Ads in an authentic way that creates deep trust and naturally leads to sales without any sleazy tactics! Daria believes that Facebook and Instagram ads crafted well can fully reflect your authenticity an...

In this episode, I talk to Nia Hines, Business Coach about her recent leap from 1:1 to group coaching. Nia loves helping creative, done-for-you service providers serve more clients without overwhelm, so they can increase their business revenue without negatively interfering with their 9-to-5 job. Her strength lies in helping her clients improve their business processes so they can grow their busin...

In this episode, I talk finance for entrepreneurs who offer courses as a business model with the co-owner of Evolved Finance, Parker Stevenson. After you've listened to the podcast you'll have: * A better understanding of the business of online courses * Know the current trends in the industry that we're excited about * Increase your awareness of the mindset shifts and action required of business...

In this episode, I interview Laurie Joy. Laurie is the owner of Launch It Live Simplified. She is a proud wife and mother and hosts a bustling community of female entrepreneurs supporting each other while they learn in the Launch it Live Academy. When she’s not supporting her ladies, you can find her sitting down with a glass of wine and reading a life-changing book under a cozy blanket, or playin...

Client Spotlight: Jessica Rivera is a Business and Mindset Coach based in New York. She helps entrepreneurs elevate their leadership so that they can run their business and lives without imposter syndrome. Jessica and I recently worked together to design and develop her Leadership Accelerator course and a smaller version of her course called the Leadership Incubator. In this episode we chat about:...

Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, are Business Strategists and Co-Founders of Encore Empire. They support mission-oriented women over 40 who hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. They help new and established female entrepreneurs increase bottom line profits in their o...

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All...