AJ
scale with soul
AJ is a serial entrepreneur and passionate student of startups. After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him. He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building. At this intersection of relationships and company building is where AJ has found the key to success. If we don't understand people, we don't understand business. But people are hard to understand.......
Where to listen?
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Episodes
Women Undervalue Themselves by 20% | Emilie Vanpoperinghe - ODDBOX 07.07.2025 1:10:16
Most founders don't talk about this... but success isn't years of experience... it's confidence! Emilie Vanpoperinghe, CEO of Oddbox, built a wonky vegetables business into a £20M+ scale-up. This revolutionary female founder explains the uncomfortable biases women have in business, her hiring protocol and what leadership advice backfired on her. 🧠 What You'll Learn: ▪️ Why confidence trumps exper...
My Identity Was Crippling My Company | Will Pearson - Ocean Bottle 04.07.2025 1:05:38
Not the kind of burnout you see coming - Will Pearson, Founder of Ocean Bottle. When you’re still performing, still hitting targets, but your identity has become so intertwined with your company that you can't see where you end and the business begins. This is the story of Will Pearson and how stepping down as CEO saved both his sanity and his relationship with the company he'd built from nothing....
You Find Your Edge When You BREAK | Emmie Faust - Female Founders Rise 01.07.2025 52:08
From burnout to community leadership.... After 18 months of Long Covid, perimenopause, and complete breakdown, Emmie Faust channelled her recovery into creating one of the UK's most impactful founder communities - Female Founders Rise. 🧠 What You'll Learn What does burnout actually look like and how to bounce back The surrender mindset that turned a passion project into an 8,000-member community...
Why 95% of Startup Work Is A Waste Of Time | Hector Hughes - Unplugged 21.06.2025 1:12:20
This is his unfiltered story of how founder martyrdom, ego-driven decisions, and the relentless pursuit of “productivity” can kill everything you’re trying to build. 🧠 Critical Founder Insights ▪️ How to identify what work actually moves the needle ▪️ The difference between being bold versus being rash ▪️ The psychological traps that make founders optimise for ego instead of reality ▪️ The art of...
How 2 Mins Changed My £7.6M Startup | Laura Fullerton 17.06.2025 1:13:08
Most founders don't talk about this... but the pressure of "it all depends on you" doesn't just create stress - it creates an impossible choice between succeeding and surviving. Laura built a £7.6M company while discovering why that choice is actually killing founder performance - and how 2 minutes of discomfort changed everything. Use our affiliate link for your £100 discount with MONK https://di...
Startups should come with a Health WARNING | Raj Dey 17.06.2025 1:25:19
Raj Dey is a serial entrepreneur and the founder and CEO of Learnerbly, a workplace L&D platform at Series A. Raj has stared some dramatic health crises in the face while building and has come out more optimistic than ever. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks...
How To Be A Great Manager | Mel Murray-Serter 17.06.2025 1:19:06
Mel Murray-Serter was Ops Director for Vice Media in Europe before it collapsed, she is the Executive Chair of Foundrs, the community of 400 entrepreneurs that I previously ran, and she's generally a startup weapon. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company...
One Of Europe's Largest EdTech Exits - Busuu $436m | Bernhard Niesner 28.02.2025 1:31:54
Bernhard Niesner is the founder of Busuu, which sold to Chegg for €436m in 2021, making it the largest EdTech Exit in Europe. However, the company almost died 7 years in which marked a pivotal moment for Bernhard, specifically with how he approached startup culture. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exc...
Work Isn't A Family... But It Can Be Human | Katy Turner 28.02.2025 1:22:43
Katy Turner is a serial startup founder, investor and advisor. She's wise, cool and also incredibly silly. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building _ _ _ Katy and I have been close friends since I started running Foundrs and we had so...
Pret & Itsu Founder: The One Skill To Build £Billion Brands | Julian Metcalfe 28.02.2025 54:47
Julian Metcalfe founded both Pret A Manger and Itsu, which are together worth over $3 billion! That speaks for itself really... _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building _ _ _ I visited Julian in the Itsu offices in London where we bro...
Founder Wellbeing & Building Exceptional Brands | Monika Holod (OMA) 28.02.2025 1:13:39
Monika Holod has been Head Of Brand for unicorns like BlaBlaCar and Ankorstore as well as VP of Global Brand for OYO (after their $1bn Series E). Since then she has founded a therapy startup called OMA. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community...
Founder Resilience, Firing With Care & Team Topologies | Dan Hogan (Ember) 28.02.2025 1:31:48
Dan Hogan is an epic founder. He co-founded Ember, an automated accountancy and tax startup that recently raised £5m and boasts clients including thousands of small business owners and banks like HSBC. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community...
Breaking Barriers; Sports, Business & the Black Narrative | Kike Oniwinde (BYP Network) 28.02.2025 1:07:30
Kike Oniwinde is the founder and CEO of BYP Network, a community of 150,000 whose purpose is to advance the careers of black professionals. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building _ _ _ Kike and I have been friends for years and real...
How To Master Startup Recruitment | James Mitra (JBM) 28.02.2025 1:27:58
James Mitra is the founder and CEO of JBM, a top startup executive recruiter. Since recording this, James sold JBM to Amplified Group after 11 years of building. He's very kind, wise and breaks down hiring into simple terms. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for...
Building World Class Sales Teams | Sophie Howse 28.02.2025 1:05:08
Sophie is the Chief Sales Officer at the scale-up onefinestay. We have been friends for a couple of years as she started a community of senior commercial leaders called cmrcial, which I helped get off the ground. She has an electric and infectious energy and we go into the nitty gritty of how to build sales teams and processes. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, i...
Leadership styles, social apps, cancer & more | Jack Rogers 20.01.2025 1:26:21
Jack Rogers is a serial founder with deep experience in the B2C space - alongside that he's a legend. A wonderfully real, reflective, and often self-deprecating guy who has been through a lot of hardships and laughs about them. His current startup is called Picnic which is helping people 'reimagine the camera roll', and they have only just started to taste product market fit, 5 years in.... _ _ _...
Google's Expert Communication Coach | Kay Munday 20.01.2025 59:49
Kay Munday is Google's expert communication coach. She works with large corporates as well as startup founders to help them connect with themselves, which she says is the key to becoming a great speaker _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community...
Entrepreneurs, ADHD, & Boards Of Directors | Jamie Mitchell 02.12.2024 1:17:26
Jamie Mitchell was the MD of Innocent Drinks, Tom Dixon (designer furniture), and now he's a serial Non-Executive Director and Board Chairman. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building _ _ _ Jamie and I met when I advised him on his co...
The Hardest Part of Scaling: What You Can’t Delegate | Hannah Feldman 02.12.2024 1:02:50
Hannah Feldman scaled her company, Kidadl, from 12 to 450 people in two years. In this podcast interview she shares the hard truths of scaling, and the life of a full time entrepreneur and parent. _ _ _ 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community build...
Leadership, Love & Peanut Butter: The ManiLife Story | Stu MacDonald 15.11.2024 1:01:34
Stu MacDonald has built the world's tastiest peanut butter. From auto-immune disease, to accounting, a trip to Argentina, scrappy beginnings and then 8 years of grind to build ManiLife to what is it today. - - - 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and commun...
The Human Side Of Startup Leadership | Margot De Broglie 14.11.2024 1:16:55
Margot De Broglie founded Juno, a free app for women and non-binary people to help them become more financially literate. Margot is a very honest and passionate entrepreneur who, in this podcast, shares her relationship with key investors, advisors and her sibling cofounder relationship as well as her relationship with herself. This is the best summary of the human side of startup leadership I've...
Shocking Stories From A Successful Startup Founder | Graham Hobson 14.11.2024 1:10:26
Graham Hobson built Photobox for 17 years before selling it for €400m. In this deep dive interview he shares crazy stories from that journey and frameworks for building companies. - - - 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building - - - Graham...
From Vision to Action: Olio’s Bold Goals & Cofounder Dynamics | Saasha Celestial-One 05.11.2024 1:14:26
Saasha Celestial-One is the cofounder of a rapidly growing consumer scale-up called Olio (4m users in the UK, 8m users globally). --- 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building --- Saasha and I have been friends for years so this was a very r...
Mastering Leadership - Growing Teams & Growing Yourself | James Grant 05.11.2024 1:09:04
James Grant is the cofounder of My Tutor, an online tutoring startup, and in our interview he shares the highs and lows of startup hiring, structuring of rapid team growth, and how leaders must evolve as the business grows. - - - 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for...
How To Hire Elite Talent For Your Startup | Rachel Carrell 30.10.2024 1:11:24
Rachel Carrell is one of the most methodical, and intuitive hiring experts. She's CEO of the highly acclaimed Koru Kids, where they're building the world's best childcare service. --- 👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs 📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building --- Rachel and...
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