SBI, The Growth Advisory

Business EN ↓ 331 episodes

Welcome to the SBI Podcast Channel. SBI is the go-to-market (GTM) growth advisory with proven experience in helping innovative companies achieve real results in sales and marketing. This channel features podcasts with insightful discussions between top sales and marketing leaders, sharing insights, best practices, and proven strategies to create incremental value and drive revenue growth for your organization. Subscribe today to keep up with the latest episodes for impactful sales and marketing growth strategies.

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SBI, The Growth Advisory

Episodes

Heidrick & Struggles Outlines What CEOs Look for When Hiring a Head of Sales 16.11.2023 30:26

Greg Alexander, the CEO of SBI is joined by George Norton, the head of the chief sales officer practice at Heidrick & Struggles. If you are not familiar with Heidrick & Struggles, they are the world’s top executive search firm. As a Partner in the firm, George gets hired by CEOs to fill the role of head of sales. If you are a CEO, and are wondering if you need a new sales leader, listen to...

A Sales Reorg with 99% Customer Retention & 5% Rep Turnover 16.11.2023 26:18

A Sales Reorg with 99% Customer Retention & 5% Rep Turnover. Dan Perry, of SBI, is joined by Matt Boice, VP of Sales Operations for The Enthusiast Network. Matt’s organization was recently restructured and he is here to share his best practices. He will discuss the reasons for restructuring, the difficulties associated with it, and most importantly the benefits. Listen to this podcast to gain...

Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas 16.11.2023 31:01

Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas. Martyn Etherington joins Mark Synek with SBI for the SBI podcast. Martyn is the CMO and Chief of Staff at Mitel, a global leader in business communication that easily connects employees, partners and customers. The two professionals discuss the topic of buyer personas, and all the ways personas can be leveraged throughout your sales...

Hear How LegalZoom and Infusionsoft Manage Sales 16.11.2023 26:37

Ryan Tognazzini, Principal at SBI, sits down with two thought leaders in the business community. Joining him are Aaron Stead and Ed Arcinue. Aaron is the senior vice president of sales at Infusionsoft and a fifteen-year veteran in the field. Ed is the vice president of sales at Legalzoom. They debate a huge struggle sales leader’s face today: the difficulties of balancing time, focusing on achievi...

Sales Ops Inside Big Companies 16.11.2023 29:57

Matt Sharrers, Partner at SBI, talks to Kimberly Appleton from On Semiconductor, and Chris Fris from Ryder Logistics about the role of sales operations; specifically the transformations that the role is undergoing and how the demands of the role are changing. They also discuss some of the challenges that go along with this role. #B2B #SBI #Sales #Business #Operations

Pfizer and Jive Software Share Sales Enablement Philosophies 16.11.2023 37:47

Pfizer and Jive Software Share Sales Enablement Philosophies. Greg Alexander with SBI interviews two Sales Enablement Professionals to gain insight on the topic. The first Sales Enablement professional's name is Andy Garrity and he runs Sales enablement at Pfizer. Joining him is Patrick Merritt who runs Sales Enablement at Jive Software. They discuss what Sales Enablement is, and the challenge...